---
title: "Search terms — personal orthodontic supplies - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/personal-orthodontic-supplies/search-terms"
last_updated: "2026-08-11T23:02:51.913Z"
locale: en
meta:
  description: "Niche score 53/100 · $213K/yr market · 388K searches/yr · $11.28 avg price. Soft demand (-1.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $213K/yr market · 388K searches/yr · $11.28 avg price. Soft demand (-1.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — personal orthodontic supplies - Flapen"
---

# **personal orthodontic supplies**

**Worth a look**

Shows low returns (0.6%), but soft demand (-1.7% this quarter) keeps it on the watch list.

Market size 41Growth 24Conversion 57Competition 61Returns 97Price range 52Avg price 44Brand share 77Review moat 24Quality gap 47

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.82–$26.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$11.28**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$213K**

$213K/yr · 388K searches

**Growth**

**Bad****-1.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,760.77**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms