---
title: "Personal Orthodontic Supplies — $213K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/personal-orthodontic-supplies"
last_updated: "2026-08-11T23:56:06.758Z"
locale: en
meta:
description: "Niche score 53/100 · $213K/yr market · 388K searches/yr · $11.28 avg price. Soft demand (-1.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $213K/yr market · 388K searches/yr · $11.28 avg price. Soft demand (-1.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Personal Orthodontic Supplies — $213K/yr Amazon US Niche (2026) - Flapen"
---
# **personal orthodontic supplies**
**Worth a look**
Shows low returns (0.6%), but soft demand (-1.7% this quarter) keeps it on the watch list.
Market size 41Growth 24Conversion 57Competition 61Returns 97Price range 52Avg price 44Brand share 77Review moat 24Quality gap 47
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.82–$26.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.28**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$213K**
$213K/yr · 388K searches
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,760.77**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, personal orthodontic supplies is a $213K/yr Amazon United States market (388K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personal orthodontic supplies market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$226K–$282K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**110**
**Top-5 brand share**
**58%**
Top 20: 95%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**38%**
- Colgate16% - Platypus14% - Grin13% - ORVANCE8% - EverSmile7% - Oral-B4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/health-household/personal-orthodontic-supplies/trend)
## **Top personal orthodontic supplies search terms**
- **braces care**114K/yr-12.3%4.4% conv. - **braces essentials**33K/yr+15.6%2.2% conv. - **braces accessories**28K/yr-5.0%2.2% conv. - **ortodoncia**23K/yr+2.6%0.2% conv. - **orthodontic**21K/yr+7.0%1.5% conv. - **braces essentials for adults**17K/yr+10.3%3.2% conv. - **mouthwash for braces**17K/yr-10.5%6.6% conv. - **braces stuff**15K/yr+14.3%1.1% conv. - **personal orthodontic supplies**15K/yr-8.7%0.2% conv. - **braces mouthwash**13K/yr+2.0%6.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/personal-orthodontic-supplies/search-terms)
## **Top personal orthodontic supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$17K12%$26K16%$34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colgate Ortho Defense Phos-Flur Anticavity Mouthwash Alcohol Free Mouthwash for Braces Made with Fluoride and Phosphate to Reduce White Spots and Help Prevent Cavities Mint 16.9 Fl Oz Bottle**Colgate**$12.33**4.7★1,452 rev](https://www.amazon.com/dp/B000GGHSN0) [2**Platypus Orthodontic Flossers for Braces 40 Count (Pack of 1) Ortho Picks for Adults & Kids Fits Under Arch Wire Non-Damaging Encourage Flossing Habits**Platypus**$10.05**4.7★14,242 rev](https://www.amazon.com/dp/B08MLDWN69) [3**OrthoDots CLEAR 24-Hour Protection | Sticks Better than Dental Wax | Moisture Activated Braces Wax Alternative for Pain Caused by Braces Clear Aligner Trays and Other Orthodontic Appliances**ORVANCE**$13.40**4.1★6,987 rev](https://www.amazon.com/dp/B07CW12N6C) [4**GRIN Braces Flosser Floss Picks Designed for Braces 60 Count Dental Flossers Recycled Plastic Ortho Approved Premium Thin Floss Includes Handy Wax Scraper and Pick**Grin**$3.82**4.6★1,359 rev](https://www.amazon.com/dp/B0CK14HX4L) [5**EverSmile OrthoFoam Braces Cleaner Brushable Foam Whitens Teeth Eliminates Bacteria Fights Plaque and Bad Breath Cleans Under Metal Ceramic Clear Brackets and Wires 50ml**EverSmile**$18.87**4.5★4,360 rev](https://www.amazon.com/dp/B07BWRFT5B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TuckPoki Mini Disposable Travel Toothbrushes with Toothpaste 24 Count**TuckPoki**$9.89**291 rev7mo ago](https://www.amazon.com/dp/B0G4VMZFSY) [**6-in-1 Orthodontic Oral Care Kit with Case Detachable Toothbrush Interdental Brush Dental Floss Pick Toothpick Brush Dental Wax with Cutter Elastic Hook Set for Braces Daily Travel Use (Pink)**Ceonam**$7.06**36 rev9mo ago](https://www.amazon.com/dp/B0FRT16GBG) [**GuruNanda Mini Disposable Toothbrushes with Toothpaste & Toothpick Prepasted Ready-to-Go Travel Toothbrush with Butter on Gums Bristles - Fluoride Free No Rinsing Individually Wrapped 70 Ct**GuruNanda**$26.95**1,916 rev1y ago](https://www.amazon.com/dp/B0F5Q3GTBN) [**lanjue 100 Pcs Interdental Brushes 6 Sizes Braces Flossers for Cleaner Braces Brush Soft Dental Brushes Toothpicks Dental Floss Picks Dental for Braces Oral Cleaning(10 Colors)**lanjue**$8.41**466 rev1y ago](https://www.amazon.com/dp/B0F13846V2) [**Malisseladi Mini Disposable Toothbrushes with Toothpaste and Toothpick Tongue Cleaners Reduce Bad Breath Tongue Scraper Prepasted Toothbrush Pick for Work or Travel (Mint 20pcs)**Malisseladi**$8.46**1,023 rev1y ago](https://www.amazon.com/dp/B0DNZ4GBYV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TuckPoki Mini Disposable Travel Toothbrushes with Toothpaste 24 Count**TuckPoki**$9.89**4.6★**▲ 211%**](https://www.amazon.com/dp/B0G4VMZFSY) [**Malisseladi Mini Disposable Toothbrushes with Toothpaste and Toothpick Tongue Cleaners Reduce Bad Breath Tongue Scraper Prepasted Toothbrush Pick for Work or Travel (Mint 20pcs)**Malisseladi**$8.46**4.5★**▲ 144%**](https://www.amazon.com/dp/B0DNZ4GBYV) [**lanjue 100 Pcs Interdental Brushes 6 Sizes Braces Flossers for Cleaner Braces Brush Soft Dental Brushes Toothpicks Dental Floss Picks Dental for Braces Oral Cleaning(10 Colors)**lanjue**$8.41**4.6★**▲ 106%**](https://www.amazon.com/dp/B0F13846V2) [**Onlyone Rechargeable Cordless Water Flosser with Adjustable Water Pressure for Daily Oral Care Power Dental Flosser for Home and Travel Use Portable Oral Irrigator for Sensitive Gums and Braces Care**Onlyone**$22.86**4.4★**▲ 71%**](https://www.amazon.com/dp/B0D5RFBB7M) [**100PCS Interdental Brushes Between Teeth for Braces Flossers Brush Cleaner Orthodontic Flossers for Braces Cleaning Kit Dental Teeth Cleaning Tools (Bright Colors Multiple Sizes**Bozenu**$7.10**4.7★**▲ 70%**](https://www.amazon.com/dp/B0DFH7MCRQ)
**~~View all trending →~~**
## **What buyers say about personal orthodontic supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“Easy to handle”*
**Quality-Overall**13%
*“The quality is solid”*
**Value For Money**10%
*“Great deal”*
**Efficiency**6%
*“Works fine”*
**Advertised Vs Actual Product**5%
*“Exactly what I ordered”*
**Size-Overall**5%
*“I like all the different sizes”*
**Ease Of Cleaning**5%
*“Cleans easily”*
**Charging**4%
*“fast charging”*
**Tooth Sensitivity**3%
*“providing a customized fit for your gum sensitivity”*
**Soft Feel**3%
*“Bristles are soft”*
### **What buyers complain about **
**Durability**12%
*“Breaks easily”*
**Size-Overall**9%
*“Too narrow”*
**Charging**7%
*“stopped charging all of a sudden”*
**Functionality-Overall**6%
*“DONT WORK”*
**Value For Money**5%
*“Not worth the cost”*
**Ease Of Use**5%
*“Hard to use”*
**Quality-Overall**5%
*“Bad quality control”*
**Strength**4%
*“Not that strong”*
**Adhesion/Stickiness**3%
*“Doesnt stick for long”*
**Ease Of Cleaning**3%
*“Didn't feel clean”*
### **Top return reasons **
**Size-Overall**24%
**Functionality-Overall**11%
**Advertised Vs Actual Product**11%
**Value For Money**6%
**Defective Material/Parts**5%
**Charging**5%
**Motor Power**3%
**Leak-Proof**3%
**Quality-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is personal orthodontic supplies profitable to sell on Amazon United States?**
- The niche generates $213K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the personal orthodontic supplies niche?**
- 26 brands and 110 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in personal orthodontic supplies?**
- Top complaints mined from reviews: Durability, Size-Overall, Charging. The return rate is 0.6%.
- **When does demand for personal orthodontic supplies peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the personal orthodontic supplies niche?**
- Listings span $3.82–$26.95; the average listing price is $11.28 (sweet spot $15–$100). The average incumbent carries 5,761 reviews — the moat a new listing must climb.
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