---
title: "Trend — personal lubricant safe for ingestion - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/personal-lubricant-safe-for-ingestion/trend"
last_updated: "2026-08-11T23:03:09.074Z"
locale: en
meta:
  description: "Niche score 62/100 · $214K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $214K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — personal lubricant safe for ingestion - Flapen"
---

# **personal lubricant safe for ingestion**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 71Conversion 92Competition 61Returns 100Price range 53Avg price 50Brand share 52Review moat 10Quality gap 62

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+53.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$3.56–$27.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$11.94**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$214K**

$214K/yr · 158K searches

**Review moat**

**Bad****30,696.32**

avg incumbent reviews — the moat a new listing must climb

## Trend