---
title: "Persil Powder — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/persil-powder"
last_updated: "2026-08-11T20:46:42.820Z"
locale: en
meta:
description: "Niche score 41/100 · $102K/yr market · 45K searches/yr · $42.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $102K/yr market · 45K searches/yr · $42.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Persil Powder — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **persil powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 24Conversion 62Competition 25Returns 99Price range 89Avg price 95Brand share 0Review moat 46Quality gap 27
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$42.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.65–$86.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,900.36**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$102K**
$102K/yr · 45K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, persil powder is a $102K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **persil powder market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$106K–$127K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **19.2%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Persil91% - ARIEL7% - P&G PROFESSIONAL2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -1.8% search growth over the last 90 days.
2K1KHoliday '25Spike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/persil-powder/trend)
## **Top persil powder search terms**
- **persil powder**27K/yr-12.8%5.8% conv. - **persil powder laundry detergent**9K/yr+22.9%3.7% conv. - **persil laundry detergent powder**5K/yr+9.0%4.7% conv. - **german laundry detergent**4K/yr+16.5%1.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/persil-powder/search-terms)
## **Top persil powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$31K40%$41K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Persil Universal Detergent Powder (90 Loads | 11.9 lbs | 5.4 kg) - All-in-one Solution For Deep Clean Laundry And Freshness For The Machine**Persil**$59.15**4.7★159 rev](https://www.amazon.com/dp/B0CTN3MJ3L) [2**Persil Universal Detergent Powder (20 Loads | 2.6 lbs | 1.2 kg) - All-in-one Solution For Deep Clean Laundry And Freshness For The Machine**Persil**$27.60**4.3★18 rev](https://www.amazon.com/dp/B0FHWSBYH5) [3**Persil Professional Universal Detergent Powder (130 Loads | 17.2 lbs | 7.8 kg) - All-in-one Solution For Deep Clean Laundry and Freshness for the Machine**Persil**$86.74**4.8★79 rev](https://www.amazon.com/dp/B0CYQBDR26) [4**Persil Universal Megaperls | Deep Clean (16 Loads | 2.6 lbs | 1.12 Kg)**Persil**$24.73**4.5★116 rev](https://www.amazon.com/dp/B0BZJPJW5B) [5**Persil Universal Detergent Powder | Deep Clean (50 Loads | 3.0 Kg)**Persil**$40.80**4.4★219 rev](https://www.amazon.com/dp/B0BZJMWMKK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Persil Universal Detergent Powder (20 Loads | 2.6 lbs | 1.2 kg) - All-in-one Solution For Deep Clean Laundry And Freshness For The Machine**Persil**$27.60**18 rev12mo ago](https://www.amazon.com/dp/B0FHWSBYH5) [**Persil Color Detergent Powder (75 Loads | 9.9 lbs | 4.5 kg) - Laundry Detergent for Color - Deep Clean Freshness Laundry and Freshness for the Machine**Persil**$53.84**7 rev12mo ago](https://www.amazon.com/dp/B0FHWMHGJM) [**Persil Universal Detergent Powder (75 Loads | 9.9 lbs | 4.5 kg) - All-in-one Solution For Deep Clean Laundry And Freshness For The Machine**Persil**$50.38**147 rev2y ago](https://www.amazon.com/dp/B0CTN49KJY) [**Persil Professional Universal Detergent Powder (130 Loads | 17.2 lbs | 7.8 kg) - All-in-one Solution For Deep Clean Laundry and Freshness for the Machine**Persil**$86.74**79 rev2y ago](https://www.amazon.com/dp/B0CYQBDR26) [**Persil Universal Detergent Powder (90 Loads | 11.9 lbs | 5.4 kg) - All-in-one Solution For Deep Clean Laundry And Freshness For The Machine**Persil**$59.15**159 rev2y ago](https://www.amazon.com/dp/B0CTN3MJ3L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Persil Free & Sensitive Laundry Detergent Liquid 82.5 Fl Oz 110 Loads Ultra Concentrated Laundry Soap Unscented & Hypoallergenic for Sensitive Skin All Water Temperatures HE Safe**Persil**$21.11**4.7★**▲ 47%**](https://www.amazon.com/dp/B084W6QQQV) [**Persil Universal Detergent Powder | Deep Clean (50 Loads | 3.0 Kg)**Persil**$40.80**4.4★**▲ 46%**](https://www.amazon.com/dp/B0BZJMWMKK) [**Persil Universal Detergent Powder (20 Loads | 2.6 lbs | 1.2 kg) - All-in-one Solution For Deep Clean Laundry And Freshness For The Machine**Persil**$27.60**4.3★**▲ 38%**](https://www.amazon.com/dp/B0FHWSBYH5) [**Persil Original Everyday Clean Liquid Laundry Detergent 82.5 Fl Oz 110 Loads Ultra Concentrated Deep Clean & Care for Colors & Whites Laundry Soap for All Water Temperatures HE Safe**Persil**$20.03**4.8★**▲ 24%**](https://www.amazon.com/dp/B07L67Z4CQ) [**Ariel Powder Laundry Detergent Original Scent 211 oz 132 Loads**ARIEL**$14.25**4.7★**▲ 22%**](https://www.amazon.com/dp/B0BJMLQ7SW)
**~~View all trending →~~**
## **What buyers say about persil powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Great smell”*
**Ease Of Cleaning**24%
*“cleans exceptionally well”*
**Quality-Overall**8%
*“performance-wise, its honestly amazing”*
**Value For Money**8%
*“Good buy for the money”*
**Cleansing**5%
*“Cleans well”*
**Washability**3%
*“As far as washing goes, it seems to work pretty well”*
**Efficiency**2%
*“Works well”*
**Ease Of Use**2%
*“Easy to use”*
**Allergies**2%
*“I havent experienced any irritation”*
**Freshness**1%
*“Clean fresh”*
### **What buyers complain about **
**Smell**20%
*“Scent is too strong”*
**Value For Money**11%
*“A little expensive”*
**Stain Resistance**5%
*“stains are gone”*
**Allergies**5%
*“I was itching very badly”*
**Ease Of Cleaning**4%
*“the cleaning was subpar”*
**Leak-Proof**3%
*“Was leaking”*
**Size-Overall**2%
*“Switched over as Small”*
**Washability**2%
*“the clothes didn't seem to get washed properly”*
**Quality-Overall**2%
*“Not the best”*
**Ease Of Use**1%
*“This can make it a little difficult to use”*
### **Top return reasons **
**Smell**38%
**Leak-Proof**32%
**Size-Overall**7%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Functionality-Overall**2%
**Ease Of Cleaning**1%
**Compatibility-Overall**1%
**Contamination**1%
**Washability**1%
## **Common questions**
- **Is persil powder profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the persil powder niche?**
- 3 brands and 72 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in persil powder?**
- Top complaints mined from reviews: Smell, Value For Money, Stain Resistance. The return rate is 0.3%.
- **What does it cost to enter the persil powder niche?**
- Listings span $9.65–$86.86; the average listing price is $42.31 (sweet spot $15–$100). The average incumbent carries 1,900 reviews — the moat a new listing must climb.
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