---
title: "permethrin — $2.0M/yr Amazon United States Niche, Score 74/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/permethrin"
last_updated: "2026-07-20T19:45:45.636Z"
locale: en
meta:
description: "permethrin clears our launch bar: a $2.0M/yr market growing +307.8% this quarter with returns at 1.0%. Data updated Jul 2026."
"og:description": "permethrin clears our launch bar: a $2.0M/yr market growing +307.8% this quarter with returns at 1.0%. Data updated Jul 2026."
"og:title": "permethrin — $2.0M/yr Amazon United States Niche, Score 74/100 - Flapen"
---
# **permethrin**
**Launch it**
A $2.0M/yr market growing +307.8% this quarter with returns at 1.0% — clears our launch bar.
Market size 95Growth 100Conversion 84Competition 51Returns 95Price range 83Avg price 93Brand share 51Review moat 23Quality gap 38
**Growth**
**Incredible****+307.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Incredible****$2.0M**
$2.0M/yr · 996K searches
**Returns**
**Incredible****1.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$22.21**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$4.97–$70.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,384.86**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, permethrin is a $2.0M/yr Amazon United States market (996K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 74/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.8M–$2.2M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#447**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **152 days**
## **Competition**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 99%
**Open market**
**20%**
- Sawyer35% - Durvet14% - Insect Shield11% - InsectGuard8% - Elanco6% - Ben's5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +307.8% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.9×
[**Open Trend **](https://flapen.com/research/us/health-household/permethrin/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$203K20%$407K30%$610K40%$813K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce**Sawyer**$17.59**4.6★42,088 rev](https://www.amazon.com/dp/B001ANQVYU) [2**Durvet 2253554 Permethrin EC 10-Percent**Durvet**$24.08**4.6★1,043 rev](https://www.amazon.com/dp/B078YFH1GV) [3**InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair**InsectGuard**$17.53**4.0★315 rev](https://www.amazon.com/dp/B00NEWZS8U) [4**Insect Shield Premium Permethrin Spray - Tick Flea Fly Mosquito Chigger Spider & Bed Bug Repellent for Clothing Gear Furniture & Tents Last up to 60 Days Clear 6 Oz Aerosol**Insect Shield**$11.31**4.5★1,119 rev](https://www.amazon.com/dp/B07DTJNZBY) [5**Sawyer Products SP6572 Twin Pack Premium Permethrin Clothing Insect Repellent Trigger Spray 24 oz Yellow**Sawyer**$30.59**4.6★42,088 rev](https://www.amazon.com/dp/B07CD9NFB4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Insect Shield Heavyweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large**Insect Shield**$17.82**55 rev2y ago](https://www.amazon.com/dp/B0CT6JSM7S) [**Green Armor Insect Repellent Permethrin RTU Trigger Spray 32 Ounce**Summit**$13.67**326 rev3y ago](https://www.amazon.com/dp/B0C2QZS3C6) [**Insect Shield Midweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large**Insect Shield**$16.08**77 rev3y ago](https://www.amazon.com/dp/B0BT4JMNWY) [**Sawyer Products SP624 Permethrin Permethrin for Dogs Insect Repellent Treatment**Sawyer**$17.85**861 rev4y ago](https://www.amazon.com/dp/B0B4BRMTNN) [**Insect Shield Lightweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Khaki Large**Insect Shield**$13.66**649 rev5y ago](https://www.amazon.com/dp/B08M4DHGK2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Insect Shield Midweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large**Insect Shield**$16.08**4.6★**▲ 57%**](https://www.amazon.com/dp/B0BT4JMNWY) [**InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair**InsectGuard**$17.53**4.0★**▲ 57%**](https://www.amazon.com/dp/B00NEWZS8U) [**Insect Shield Heavyweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large**Insect Shield**$17.82**4.7★**▲ 56%**](https://www.amazon.com/dp/B0CT6JSM7S) [**Insect Shield Lightweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Khaki Large**Insect Shield**$13.66**4.6★**▲ 50%**](https://www.amazon.com/dp/B08M4DHGK2) [**Sawyer Products SP6022 Premium Permethrin Insect Repellent for Clothing Gear & Tents Aerosol Spray 9-Fluid Ounce Twin Pack- Packaging May Vary**Sawyer**$19.37**4.6★**▲ 27%**](https://www.amazon.com/dp/B07CD9192V)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**35%
*“This insect repellent is absolutely amazing”*
**Quality-Overall**15%
*“Overall, this is a dependable and effective product that delivers exactly what it promises”*
**Spray/Flow**8%
*“The spray works pretty well”*
**Value For Money**8%
*“Good value”*
**Ease Of Use**4%
*“Easy to use”*
**Smell**4%
*“nice smell”*
**Advertised Vs Actual Product**4%
*“Works as stated”*
**Strength**3%
*“A powerful product”*
**Safety Standards**2%
*“Stay safe and wear gloves and a respirator”*
**Instructions/User Manual/Troubleshooting**2%
*“Follow the instructions”*
### **What buyers complain about **
**Spray/Flow**21%
*“Spray doesnt work”*
**Leak-Proof**16%
*“leaked into shipping box”*
**Pest/Insect Control**12%
*“I was really disappointed with this insect repellent spray”*
**Functionality-Overall**8%
*“It hardly works”*
**Smell**7%
*“Smells like Gasoline”*
**Durability**5%
*“It only pumped three or four times before it broke”*
**Advertised Vs Actual Product**4%
*“The listing is very misleading”*
**Value For Money**3%
*“A little on the pricey side”*
**Quality-Overall**2%
*“Weak product”*
**Size-Overall**2%
*“Small size”*
### **Top return reasons **
**Size-Overall**21%
**Advertised Vs Actual Product**17%
**Leak-Proof**16%
**Value For Money**13%
**Spray/Flow**9%
**Functionality-Overall**6%
**Pest/Insect Control**5%
**Instructions/User Manual/Troubleshooting**2%
**Defective Material/Parts**2%
**Ease Of Use**1%
## **Common questions**
- **Is permethrin profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 21 tracked products. 90-day search growth is +307.8%. Flapen's verdict: Launch it (74/100).
- **How competitive is the permethrin niche?**
- 12 brands and 83 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in permethrin?**
- Top complaints mined from reviews: Spray/Flow, Leak-Proof, Pest/Insect Control. The return rate is 1.0%.
- **When does demand for permethrin peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 11.9× the quietest.
- **What does it cost to enter the permethrin niche?**
- Listings span $4.97–$70.10; the average listing price is $22.21 (sweet spot $15–$100). The average incumbent carries 7,385 reviews — the moat a new listing must climb.
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