---
title: "Periogard — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/periogard"
last_updated: "2026-08-11T23:52:38.966Z"
locale: en
meta:
description: "Niche score 38/100 · $88K/yr market · 159K searches/yr · $13.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $88K/yr market · 159K searches/yr · $13.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Periogard — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **periogard**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 35Conversion 51Competition 35Returns 99Price range 34Avg price 61Brand share 5Review moat 22Quality gap 28
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.34**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+7.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$6.95–$19.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$88K**
$88K/yr · 159K searches
**Review moat**
**Bad****9,773.87**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, periogard is a $88K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **periogard market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$80K–$107K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#602**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **33%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **127 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Colgate66% - Parodontax21% - 3M ESPE6% - TheraBreath3% - CloSYS2% - Oral-B2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/periogard/trend)
## **Top periogard search terms**
- **peridex oral rinse**50K/yr-3.3%4.0% conv. - **peridex**28K/yr-7.3%2.1% conv. - **periogard**17K/yr+47.9%3.5% conv. - **colgate periogard**15K/yr+112.2%4.0% conv. - **periogard mouthwash**19K/yr-18.8%5.0% conv. - **periogard colgate**7K/yr+91.3%3.6% conv. - **colgate periogard mouthwash**8K/yr-31.0%5.6% conv. - **peridex mouthwash**8K/yr-32.4%4.2% conv. - **peridex oral rinse for gum disease**4K/yr-55.6%3.4% conv. - **peridex oral rinse chlorhexidine gluconate**2K/yr+175.5%2.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/periogard/search-terms)
## **Top periogard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Parodontax Active Gum Health Mouthwash Antiplaque and Antigingivitis Mouthwash Mint 16.9 Fl Oz**Parodontax**$6.95**4.7★1,553 rev](https://www.amazon.com/dp/B0B46J2PF5) [2**Colgate PerioGard Gum Expert Toothbrush - Ultra Soft Toothbrush for (1 pc)**Colgate**$7.47**4.4★1,507 rev](https://www.amazon.com/dp/B0CVXJD3JJ) [3**Colgate Total PerioGard Gum Care Mouthwash Liquid | Low Staining Formula | Alcohol-Free Mouth Wash - 250 ml/8.5 oz**Colgate**$18.01**4.2★140 rev](https://www.amazon.com/dp/B07BHHDWT3) [4**Colgate PerioGard Toothpaste 90g and MouthWash 250ml Dual Active Formula Helps to Keep Gums Healthy**Colgate**$18.93**4.3★21 rev](https://www.amazon.com/dp/B01N5552BV) [5**Colgate Peroxyl Alcohol Free Mouthwash with 1.5% Hydrogen Peroxide Mouth Sore Rinse for Canker Sores Oral Irritations and Burns Mild Mint 16.9 fl oz Bottle**Colgate**$9.65**4.7★42,237 rev](https://www.amazon.com/dp/B00WOSEKP2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3M ESPE 12134 Peridex CHG 0.12% Oral Rinse Mint 4 Oz Bottle**3M ESPE**$16.62**1 rev9mo ago](https://www.amazon.com/dp/B0FVPW8F3W) [**Colgate PerioGard Toothpaste 90g and MouthWash 250ml Dual Active Formula Helps to Keep Gums Healthy**Colgate**$18.93**21 rev1y ago](https://www.amazon.com/dp/B01N5552BV) [**Colgate PerioGard Ultra Soft Gum Expert Toothbrush Multi Color Pack of 4 4**Colgate**$17.53**108 rev1y ago](https://www.amazon.com/dp/B0DX7K36TN) [**Colgate Peppermint Ice PerioGard Gum Protection Toothpaste 90g and MouthWash 250ml with Perioguard Toothbrush (Complete Oral Care)**Colgate**$19.16**67 rev1y ago](https://www.amazon.com/dp/B01JZ6ZTJG) [**Colgate Gum Protection PerioGard Toothpaste 90grm/3.2oz Helps Fight Plaque Dual Active Formula Helps to Keep Gums Healthy + V4L 125 Sheets Multifold Paper Towel Free**Colgate**$9.89**47 rev2y ago](https://www.amazon.com/dp/B0CVS4D5JQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate PerioGard Ultra Soft Gum Expert Toothbrush Multi Color Pack of 4 4**Colgate**$17.53**4.5★**▲ 144%**](https://www.amazon.com/dp/B0DX7K36TN) [**Colgate PerioGard Gum Expert Toothbrush - Ultra Soft Toothbrush for (1 pc)**Colgate**$7.47**4.4★**▲ 144%**](https://www.amazon.com/dp/B0CVXJD3JJ) [**3M ESPE 12134 Peridex CHG 0.12% Oral Rinse Mint 4 Oz Bottle**3M ESPE**$16.62**5.0★**▲ 71%**](https://www.amazon.com/dp/B0FVPW8F3W) [**Colgate Total PerioGard Gum Care Mouthwash Liquid | Low Staining Formula | Alcohol-Free Mouth Wash - 250 ml/8.5 oz**Colgate**$18.01**4.2★**▲ 60%**](https://www.amazon.com/dp/B07BHHDWT3) [**Colgate Peppermint Ice PerioGard Gum Protection Toothpaste 90g and MouthWash 250ml with Perioguard Toothbrush (Complete Oral Care)**Colgate**$19.16**4.4★**▲ 57%**](https://www.amazon.com/dp/B01JZ6ZTJG)
**~~View all trending →~~**
## **What buyers say about periogard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Also, exactly as advertised and quality made”*
**Efficiency**12%
*“Works well for gum sore”*
**Tooth Sensitivity**10%
*“Great for gums”*
**Value For Money**9%
*“Worth buying”*
**Breathability**8%
*“No more bad breath”*
**Cleansing**7%
*“Cleans well”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Tooth Brightening**4%
*“I also havent noticed any whitening benefits, but it does seem to help with overall oral health”*
**Ease Of Cleaning**4%
*“It has a clean”*
**Oral Hygiene**3%
*“Makes my mouth feel so clean”*
### **What buyers complain about **
**Value For Money**13%
*“Waste of money”*
**Stain Resistance**13%
*“Stains”*
**Ease Of Use**7%
*“Cant get the bottle opened”*
**Size-Overall**7%
*“it was twice size of the other one I bought”*
**Allergies**7%
*“Allergic reaction”*
**Quality-Overall**5%
*“Not very good at all”*
**Sensitivity-Overall**5%
*“Burning sensation after spitting out”*
**Color**4%
*“the blue dye is annoying”*
**Leak-Proof**4%
*“Also, the bottle leaked”*
**Functionality-Overall**4%
*“Didnt work well for me”*
### **Top return reasons **
**Leak-Proof**27%
**Advertised Vs Actual Product**13%
**Size-Overall**8%
**Value For Money**8%
**Functionality-Overall**7%
**Stain Resistance**7%
**Ingredients-Overall**4%
**Product Condition**3%
**Color**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is periogard profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the periogard niche?**
- 6 brands and 81 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in periogard?**
- Top complaints mined from reviews: Value For Money, Stain Resistance, Ease Of Use. The return rate is 0.3%.
- **When does demand for periogard peak?**
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the periogard niche?**
- Listings span $6.95–$19.16; the average listing price is $13.34 (sweet spot $15–$100). The average incumbent carries 9,774 reviews — the moat a new listing must climb.
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