---
title: "Reviews — perfume fixative - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/perfume-fixative/reviews"
last_updated: "2026-08-12T00:49:18.949Z"
locale: en
meta:
  description: "Niche score 50/100 · $95K/yr market · 68K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $95K/yr market · 68K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — perfume fixative - Flapen"
---

# **perfume fixative**

**Worth a look**

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 24Growth 29Conversion 77Competition 35Returns 95Price range 81Avg price 84Brand share 10Review moat 89Quality gap 62

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****227.5**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$18.56**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.60–$49.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$95K**

$95K/yr · 68K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Reviews