---
title: "Perfume Fixative — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/perfume-fixative"
last_updated: "2026-08-11T22:12:16.859Z"
locale: en
meta:
description: "Niche score 50/100 · $95K/yr market · 68K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $95K/yr market · 68K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Perfume Fixative — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **perfume fixative**
**Worth a look**
Shows low returns (1.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 24Growth 29Conversion 77Competition 35Returns 95Price range 81Avg price 84Brand share 10Review moat 89Quality gap 62
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****227.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.60–$49.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$95K**
$95K/yr · 68K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, perfume fixative is a $95K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **perfume fixative market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$93K–$111K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#510**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**2%**
- Plant Guru59% - 33RD PARALLEL SOAP CO.21% - Talsen Chemicals8% - Paris Fragrances6% - Jersey Botanical3% - Aroma Depot2% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — +3.0% search growth over the last 90 days.
2K1KDec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/perfume-fixative/trend)
## **Top perfume fixative search terms**
- **dpg**19K/yr+8.2%8.0% conv. - **dipropylene glycol**17K/yr+0.2%9.0% conv. - **dpg dipropylene glycol**12K/yr+10.9%10.5% conv. - **perfume fixative**8K/yr+1.1%2.4% conv. - **fixative for perfume making**5K/yr-9.2%2.4% conv. - **dipropylene glycol fragrance grade**4K/yr-17.2%13.5% conv. - **dpg oil for incense**3K/yr-6.3%4.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/perfume-fixative/search-terms)
## **Top perfume fixative products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dipropylene Glycol DPG 8 oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.**Plant Guru**$10.04**4.6★995 rev](https://www.amazon.com/dp/B09KNX3HRK) [2**16oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 16 Ounces**33RD PARALLEL SOAP CO.**$15.93**4.4★10 rev](https://www.amazon.com/dp/B0GG8QQ4CQ) [3**Plant Guru Dipropylene Glycol DPG 16 fl. oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.**Plant Guru**$16.23**4.6★995 rev](https://www.amazon.com/dp/B09KNWKX7L) [4**32oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 32 Ounces**33RD PARALLEL SOAP CO.**$22.05**4.8★6 rev](https://www.amazon.com/dp/B0GG8K2T2Z) [5**Plant Guru Dipropylene Glycol DPG 32 fl. oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.**Plant Guru**$20.98**4.6★995 rev](https://www.amazon.com/dp/B09KNWMD7D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**True Essence Everyday Escential Dipropylene Glycol DPG 16 fl oz Multi-Purpose Solvent & Humectant Fragrance Grade.**Generic**$14.95**1 rev1mo ago](https://www.amazon.com/dp/B0H1DT9KV1) [**16oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 16 Ounces**33RD PARALLEL SOAP CO.**$15.93**10 rev5mo ago](https://www.amazon.com/dp/B0GG8QQ4CQ) [**32oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 32 Ounces**33RD PARALLEL SOAP CO.**$22.05**6 rev5mo ago](https://www.amazon.com/dp/B0GG8K2T2Z) [**8oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 8 Ounces**33RD PARALLEL SOAP CO.**$9.98**3 rev5mo ago](https://www.amazon.com/dp/B0GG7T789C) [**Dipropylene Glycol (DPG) Fragrance Grade 1 Liter / 33.8 fl Oz Dipropylene Glycol (DPG) Solvent for Perfume Oils Candles & Air Fresheners Carrier Oil - Great for Incense Making Perfume and Body Oils**Talsen Chemicals**$20.00**30 rev1y ago](https://www.amazon.com/dp/B0F94CHCNB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**True Essence Everyday Escential Dipropylene Glycol DPG 16 fl oz Multi-Purpose Solvent & Humectant Fragrance Grade.**Generic**$14.95**4.0★**▲ 260%**](https://www.amazon.com/dp/B0H1DT9KV1) [**8oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 8 Ounces**33RD PARALLEL SOAP CO.**$9.98**3.0★**▲ 260%**](https://www.amazon.com/dp/B0GG7T789C) [**16oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 16 Ounces**33RD PARALLEL SOAP CO.**$15.93**4.4★**▲ 257%**](https://www.amazon.com/dp/B0GG8QQ4CQ) [**32oz Dipropylene Glycol (DPG) Versatile Solvent & Fragrance Diluent for Perfume Essential Oils & Personal Care Formulations Clear Low Odor Cosmetic Ingredient | 32 Ounces**33RD PARALLEL SOAP CO.**$22.05**4.8★**▲ 257%**](https://www.amazon.com/dp/B0GG8K2T2Z) [**Plant Guru Dipropylene Glycol DPG 32 fl. oz. - Fragrance Grade Carrier Oil - Great for Incense Making Perfume and Body Oils.**Plant Guru**$20.98**4.6★**▲ 29%**](https://www.amazon.com/dp/B09KNWMD7D)
**~~View all trending →~~**
## **What buyers say about perfume fixative**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“This product does help your fragrance to last longer”*
**Quality-Overall**14%
*“No complaints”*
**Advertised Vs Actual Product**14%
*“As expected”*
**Efficiency**8%
*“Works well”*
**Value For Money**4%
*“fair price”*
**Leak-Proof**3%
*“Thankfully nothing spilled”*
### **What buyers complain about **
**Smell**43%
*“Leaves a weird scent”*
**Thickness**14%
*“Didnt blend well with any of the ones I have tried its to thick for it in my opinion”*
**Value For Money**11%
*“Expensive,”*
**Leak-Proof**7%
*“both leaked during shipment so lost quite a bit”*
**Color Fading/Discoloration**7%
*“both were discolored(blue)”*
**Alcohol Content**7%
*“Its not a perfume alcohol its a very thick oil”*
### **Top return reasons **
**Leak-Proof**24%
**Functionality-Overall**16%
**Advertised Vs Actual Product**14%
**Smell**8%
**Alcohol Content**5%
**Size-Overall**4%
**Texture/Consistency-Overall**4%
**Material Quality**3%
**Oily/Greasy**3%
**Value For Money**3%
## **Common questions**
- **Is perfume fixative profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the perfume fixative niche?**
- 7 brands and 8 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in perfume fixative?**
- Top complaints mined from reviews: Smell, Thickness, Value For Money. The return rate is 1.0%.
- **What does it cost to enter the perfume fixative niche?**
- Listings span $7.60–$49.48; the average listing price is $18.56 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.
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