---
title: "Trend — peppermint air freshener - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/peppermint-air-freshener/trend"
last_updated: "2026-08-11T23:02:51.893Z"
locale: en
meta:
  description: "Niche score 56/100 · $63K/yr market · 69K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $63K/yr market · 69K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — peppermint air freshener - Flapen"
---

# **peppermint air freshener**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 53Conversion 63Competition 46Returns 97Price range 71Avg price 78Brand share 63Review moat 24Quality gap 80

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.11**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.29–$33.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+25.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,331.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$63K**

$63K/yr · 69K searches

## Trend