---
title: "Peanut Butter Pie — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/peanut-butter-pie"
last_updated: "2026-08-11T23:02:12.359Z"
locale: en
meta:
description: "Niche score 37/100 · $138K/yr market · 200K searches/yr · $17.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $138K/yr market · 200K searches/yr · $17.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Peanut Butter Pie — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **peanut butter pie**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 14Conversion 50Competition 16Returns 100Price range 52Avg price 80Brand share 0Review moat 24Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.10**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$2.70–$28.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$138K**
$138K/yr · 200K searches
**Review moat**
**Bad****5,407**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, peanut butter pie is a $138K/yr Amazon United States market (200K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peanut butter pie market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$214K–$257K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#545**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**484**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- think!63% - Reese's28% - Betty Crocker10%
## **Demand**
Weekly Amazon search volume, last 31 weeks — -22.7% search growth over the last 90 days.
3K2KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/peanut-butter-pie/trend)
## **Top peanut butter pie search terms**
- **giant reeses cup**45K/yr-45.4%1.4% conv. - **think delight protein bars**20K/yr-4.0%10.6% conv. - **peanut butter pie**16K/yr-30.0%0.4% conv. - **think keto protein bars**11K/yr+16.2%5.3% conv. - **giant reeses**16K/yr-38.1%1.4% conv. - **no bake desserts**8K/yr+4.0%1.3% conv. - **peanut butter cake**7K/yr+25.5%0.3% conv. - **think keto bars**6K/yr+22.3%4.3% conv. - **think delight**9K/yr-14.2%10.6% conv. - **cookie brownie mix**8K/yr-14.1%2.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/peanut-butter-pie/search-terms)
## **Top peanut butter pie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$55K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)**think!**$19.07**4.2★2,029 rev](https://www.amazon.com/dp/B0BHM4QY7H) [2**REESES Milk Chocolate Half-Pound Peanut Butter Cups Candy Pack 16 oz (2 Pieces)**Reese's**$21.56**4.6★6,583 rev](https://www.amazon.com/dp/B004N5FR06) [3**think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Mousse Pie 10 Count (Packaging May Vary)**think!**$20.94**4.3★1,237 rev](https://www.amazon.com/dp/B094XGKQHK) [4**think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Peanut Butter Cookie Dough 10 Count (Packaging May Vary)**think!**$21.19**4.1★691 rev](https://www.amazon.com/dp/B094XD4T3Y) [5**Betty Crocker REESES Peanut Butter No Bake Bars Mix With HERSHEYS Milk Chocolate Frosting 17.3 oz**Betty Crocker**$4.78**4.3★1,232 rev](https://www.amazon.com/dp/B0CN7JNS6G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Betty Crocker REESES Peanut Butter No Bake Bars Mix With HERSHEYS Milk Chocolate Frosting 17.3 oz**Betty Crocker**$4.78**1,232 rev2y ago](https://www.amazon.com/dp/B0CN7JNS6G) [**think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)**think!**$19.07**2,029 rev3y ago](https://www.amazon.com/dp/B0BHM4QY7H) [**think! Protein Bars High Protein Snacks Gluten Free Kosher Friendly Creamy Peanut Butter Nutrition Bars 2.1 Oz per Bar 12 Count (Packaging May Vary)**think!**$19.13**2,026 rev4y ago](https://www.amazon.com/dp/B0B17L29N8) [**REESES Milk Chocolate Snack Size Peanut Butter Cups Candy Pantry Pack 13.75 oz (25 Pieces)**Reese's**$7.69**19,649 rev4y ago](https://www.amazon.com/dp/B09JJZ6692) [**think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Mousse Pie 10 Count (Packaging May Vary)**think!**$20.94**1,237 rev5y ago](https://www.amazon.com/dp/B094XGKQHK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Mousse Pie 10 Count (Packaging May Vary)**think!**$20.94**4.3★**▲ 40%**](https://www.amazon.com/dp/B094XGKQHK) [**REESES Milk Chocolate Half-Pound Peanut Butter Cups Candy Pack 16 oz (2 Pieces)**Reese's**$21.56**4.6★**▲ 26%**](https://www.amazon.com/dp/B004N5FR06) [**think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)**think!**$19.07**4.2★**▲ 17%**](https://www.amazon.com/dp/B0BHM4QY7H) [**think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Peanut Butter Cookie Dough 10 Count (Packaging May Vary)**think!**$21.19**4.1★**▲ 16%**](https://www.amazon.com/dp/B094XD4T3Y) [**think! Protein Bars High Protein Snacks Gluten Free Kosher Friendly Creamy Peanut Butter Nutrition Bars 2.1 Oz per Bar 12 Count (Packaging May Vary)**think!**$19.13**4.1★**— 8%**](https://www.amazon.com/dp/B0B17L29N8)
**~~View all trending →~~**
## **What buyers say about peanut butter pie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Delicious candy”*
**Value For Money**12%
*“Great Deal”*
**Freshness**8%
*“Fresh when arrived”*
**Nutritional Content**6%
*“Good protein”*
**Quality-Overall**4%
*“Good quality”*
**Size-Overall**4%
*“This was perfect size”*
**Sweetness**3%
*“Candy is wonderful”*
**Flavor**3%
*“Very flavorful”*
**Gifting Purpose**2%
*“Valentine gift”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Storage Temperature**16%
*“Came melted”*
**Taste-Overall**16%
*“Does not taste right at all”*
**Size-Overall**11%
*“Really big”*
**Value For Money**7%
*“Price went up”*
**Stale/Rotten/Spoiled**5%
*“These arrived stale”*
**Flavor**4%
*“no peanut butter flavor”*
**Quality-Overall**3%
*“Garbage”*
**Advertised Vs Actual Product**3%
*“Deceptive advertisements”*
**Nutritional Content**2%
*“Way too high in Sodium, Fat, and Calories for a single serving”*
**Texture/Consistency-Overall**2%
*“the texture is different”*
### **Top return reasons **
**Taste-Overall**13%
**Stale/Rotten/Spoiled**10%
**Smell**7%
**Nutritional Content**6%
**Texture/Consistency-Overall**6%
**Value For Money**6%
**Ingredients-Overall**6%
**Salt Content**4%
**Advertised Vs Actual Product**4%
**Artificial Sweeteners**4%
## **Common questions**
- **Is peanut butter pie profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 14 tracked products. 90-day search growth is -22.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the peanut butter pie niche?**
- 3 brands and 484 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in peanut butter pie?**
- Top complaints mined from reviews: Storage Temperature, Taste-Overall, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the peanut butter pie niche?**
- Listings span $2.70–$28.49; the average listing price is $17.10 (sweet spot $15–$100). The average incumbent carries 5,407 reviews — the moat a new listing must climb.
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