---
title: "Pea — $738K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pea"
last_updated: "2026-08-11T22:12:22.634Z"
locale: en
meta:
description: "Niche score 54/100 · $738K/yr market · 2.0M searches/yr · $29.11 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $738K/yr market · 2.0M searches/yr · $29.11 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pea — $738K/yr Amazon US Niche (2026) - Flapen"
---
# **pea**
**Worth a look**
Shows low returns (0.0%), but weak search conversion (1.2%) keeps it on the watch list.
Market size 70Growth 23Conversion 16Competition 32Returns 100Price range 79Avg price 95Brand share 47Review moat 63Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.11**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.18–$62.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$738K**
$738K/yr · 2.0M searches
**Review moat**
**Good****978.35**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pea is a $738K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pea market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$582K–$728K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,332**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**551**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**19%**
- X Gold Health41% - BulkSupplements18% - Mirica7% - Ulmubra6% - Life Extension5% - RimTuku4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
80K60KSpike '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/pea/trend)
## **Top pea search terms**
- **pea**1.9M/yr-6.5%0.5% conv. - **pea supplement**50K/yr+40.6%5.2% conv. - **palmitoylethanolamide**50K/yr+10.2%5.7% conv. - **pea supplement palmitoylethanolamide**16K/yr+20.7%5.5% conv. - **palmitoylethanolamide pea**9K/yr+44.7%5.6% conv. - **micronized pea**6K/yr+87.1%5.2% conv. - **palmitoylethanolamide supplement**11K/yr-20.0%5.9% conv. - **oleoylethanolamide**4K/yr+17.3%0.3% conv. - **pea palmitoylethanolamide**5K/yr+27.8%5.5% conv. - **pea supplement for pain**3K/yr-49.2%4.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/pea/search-terms)
## **Top pea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$74K20%$148K30%$221K40%$295K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmitoylethanolamide Pea Supplement 600 mg | Micronized Pea 99% Highly Purified and Bioavailable | Made in USA | Supplement for Men and Women - 120 Capsules**X Gold Health**$29.25**4.3★602 rev](https://www.amazon.com/dp/B0C8LJT2R4) [2**BulkSupplements.com Palmitoylethanolamide Capsules - Pea Supplement Palmitoylethanolamide 600mg for Immmune Support - Gluten Free 1 Capsule per Serving 180 Capsules (Pack of 1)**BulkSupplements**$21.33**4.4★200 rev](https://www.amazon.com/dp/B0DFMT4ZGH) [3**Ulmubra Liposomal Palmitoylethanolamide 1300 MG Plus Luteolin 100 MG Superior Absorption Micronized Pea Supplement for Discomfort Management 60 Softgels**Ulmubra**$21.31**4.2★340 rev](https://www.amazon.com/dp/B0CLLNVCGZ) [4**Life Extension Pea Discomfort Relief (Berry Flavor) for Occasional Minor Pain & Discomfort Palmitoylethanolamide Supplement - Gluten-Free Non-GMO Vegetarian 60 Chewable Tablets**Life Extension**$25.23**4.2★296 rev](https://www.amazon.com/dp/B07N16QJS7) [5**Liposomal Palmitoylethanolamide 2000MG + Luteolin 200MG + Turmeric 200MG & Fisetin 100MG Micronized Pea 99% Highly Purified Enhanced Absorption Pea Supplement 60 Capsules**RimTuku**$15.71**4.1★29 rev](https://www.amazon.com/dp/B0F8Q9J6F5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Liposomal Palmitoylethanolamide 2000MG + Luteolin 200MG + Turmeric 200MG & Fisetin 100MG Micronized Pea 99% Highly Purified Enhanced Absorption Pea Supplement 60 Capsules**RimTuku**$15.71**29 rev1y ago](https://www.amazon.com/dp/B0F8Q9J6F5) [**EVERYDAY NUTRITION Pea Palmitoylethanolamide Micronized with Luteolin Complex Nerve Pain Relief & Inflammation Support Joint Support Non-GMO 90 Capsules Made in USA**EVERYDAY NUTRITION**$26.13**54 rev1y ago](https://www.amazon.com/dp/B0DTN2564Y) [**BulkSupplements.com Palmitoylethanolamide Capsules - Pea Supplement Palmitoylethanolamide 600mg for Immmune Support - Gluten Free 1 Capsule per Serving 180 Capsules (Pack of 1)**BulkSupplements**$21.33**200 rev1y ago](https://www.amazon.com/dp/B0DFMT4ZGH) [**NICMIN 1600MG Palmitoylethanolamide 99% with Luteolin & Quercetin High Absorption Pea Supplement 60 Capsules**NICMIN**$10.07**102 rev1y ago](https://www.amazon.com/dp/B0D9LYWJQJ) [**BulkSupplements.com Palmitoylethanolamide Powder - Pea Supplement Palmitoylethanolamide for Immmune Support - Gluten Free 600mg per Serving 250g (8.8 oz) (Pack of 1)**BulkSupplements**$27.10**103 rev2y ago](https://www.amazon.com/dp/B0D2J9G7J3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liposomal Palmitoylethanolamide 2000MG + Luteolin 200MG + Turmeric 200MG & Fisetin 100MG Micronized Pea 99% Highly Purified Enhanced Absorption Pea Supplement 60 Capsules**RimTuku**$15.71**4.1★**▲ 16%**](https://www.amazon.com/dp/B0F8Q9J6F5) [**Palmitoylethanolamide Pea Supplement 600 mg | Micronized Pea 99% Highly Purified and Bioavailable | Made in USA | Supplement for Men and Women - 120 Capsules**X Gold Health**$29.25**4.3★**▲ 13%**](https://www.amazon.com/dp/B0C8LJT2R4) [**NICMIN 1600MG Palmitoylethanolamide 99% with Luteolin & Quercetin High Absorption Pea Supplement 60 Capsules**NICMIN**$10.07**4.3★**▲ 13%**](https://www.amazon.com/dp/B0D9LYWJQJ) [**EVERYDAY NUTRITION Pea Palmitoylethanolamide Micronized with Luteolin Complex Nerve Pain Relief & Inflammation Support Joint Support Non-GMO 90 Capsules Made in USA**EVERYDAY NUTRITION**$26.13**4.2★**— 7%**](https://www.amazon.com/dp/B0DTN2564Y) [**Mirica - Pea (Palmitoylethanolamide) and Luteolin - Immune & Nervous System Support Supplement - 60 ct**Mirica**$36.29**4.3★**— 6%**](https://www.amazon.com/dp/B07365MZLY)
**~~View all trending →~~**
## **What buyers say about pea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“This a high quality supplement”*
**Vitamin**6%
*“Great supplement”*
**Joint Pain**6%
*“Effective for Knee Pain”*
**Advertised Vs Actual Product**6%
*“It seemed to work”*
**Inflammation**5%
*“Great for Pain and Inflammation”*
**Muscle Pain Relief**5%
*“Helps my back”*
**Taste-Overall**4%
*“Very easy to prepare it taste good & fresh, the texture softs”*
**Value For Money**4%
*“reasonably priced”*
**Sweetness**4%
*“Sweet peas”*
**Efficiency**4%
*“I think it works”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Does nothing - for me”*
**Pain Relief-Overall**13%
*“Its not 100% relief”*
**Quality-Overall**6%
*“I guess they don't understand what quality control is”*
**Dosage**5%
*“This is not like taking a Percocet”*
**Value For Money**4%
*“It might be cheaper”*
**Regulates Digestion**4%
*“Caused severe constipation”*
**Side Effects**4%
*“Beware of side effects”*
**Vitamin**3%
*“Micronized PEA, which is this supplement, did nothing”*
**Size-Overall**3%
*“The capsules are quite large”*
**Smell**3%
*“Smells STRONGLY of AMMONIA”*
### **Top return reasons **
**Heart Health**50%
**Vitamin**50%
## **Common questions**
- **Is pea profitable to sell on Amazon United States?**
- The niche generates $738K/yr across 17 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the pea niche?**
- 12 brands and 551 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in pea?**
- Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for pea peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the pea niche?**
- Listings span $3.18–$62.11; the average listing price is $29.11 (sweet spot $15–$100). The average incumbent carries 978 reviews — the moat a new listing must climb.
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