---
title: "Pea Protein Powder — $2.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pea-protein-powder"
last_updated: "2026-08-10T23:36:31.559Z"
locale: en
meta:
description: "Niche score 66/100 · $2.8M/yr market · 1.1M searches/yr · $34.92 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $2.8M/yr market · 1.1M searches/yr · $34.92 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Pea Protein Powder — $2.8M/yr Amazon US Niche (2026) - Flapen"
---
# **pea protein powder**
**Launch it**
A $2.8M/yr market growing +3.4% this quarter with returns at 0.0% — clears our launch bar.
Market size 96Growth 29Conversion 77Competition 38Returns 100Price range 95Avg price 95Brand share 48Review moat 24Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 1.1M searches
**Avg price**
**Incredible****$34.92**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.46–$61.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,508.18**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pea protein powder is a $2.8M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 76% of demand. Verdict: Launch it — 66/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pea protein powder market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$2.8M–$3.5M**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#149**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**595**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**18%**
- NAKED43% - Anthony's13% - NOW Foods8% - 365 by Whole Foods Market6% - Orgain6% - FOLONA6% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.
30K20KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/pea-protein-powder/trend)
## **Top pea protein powder search terms**
- **pea protein powder**416K/yr+1.3%5.6% conv. - **pea protein**189K/yr+4.9%5.4% conv. - **naked pea**139K/yr+11.2%9.2% conv. - **pea protein powder organic**50K/yr+1.6%5.1% conv. - **organic pea protein powder**41K/yr+1.2%5.7% conv. - **naked pea protein**43K/yr+12.4%8.7% conv. - **pea protein isolate**29K/yr-2.4%4.9% conv. - **vegan protein powder unflavored**19K/yr+9.4%3.1% conv. - **pea protein powder unflavored**19K/yr-5.6%4.4% conv. - **organic pea protein**18K/yr-11.6%6.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/pea-protein-powder/search-terms)
## **Top pea protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$285K20%$569K30%$854K40%$1.1M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings**NAKED**$57.62**4.2★10,373 rev](https://www.amazon.com/dp/B00NBIUGA2) [2**NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings**NAKED**$20.02**4.2★10,373 rev](https://www.amazon.com/dp/B0787RBSF8) [3**Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas**Anthony's**$22.33**4.4★8,178 rev](https://www.amazon.com/dp/B01COARRFE) [4**SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)**FOLONA**$35.77**4.3★1,455 rev](https://www.amazon.com/dp/B08H8FZHJ4) [5**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**4.5★61,842 rev](https://www.amazon.com/dp/B00J074W7Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened**Seedboy**$29.27**41 rev7mo ago](https://www.amazon.com/dp/B0G39CRRPJ) [**365 by Whole Foods Market Organic Pea Protein 16 OZ**365 by Whole Foods Market**$16.59**4 rev1y ago](https://www.amazon.com/dp/B0DTKJSNQR) [**NAKED Pea - 2LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 30 Servings**NAKED**$34.92**10,373 rev2y ago](https://www.amazon.com/dp/B0D2PDM4WM) [**Its Just! Pea Protein Powder - Vegan Plant Based GLP-1 Friendly Non-GMO Unflavored - 1.5 lb**It's Just!**$17.35**682 rev2y ago](https://www.amazon.com/dp/B0CZ7VQSY7) [**Micro Ingredients North American Grown Pea Protein Powder 5 Pounds | Plant Based Unflavored | Complete Vegan Protein Source with BCAAs & EAAs 27g Serving | Non-GMO Keto Friendly**Micro Ingredients**$41.28**627 rev3y ago](https://www.amazon.com/dp/B0C35LNMRF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened**Seedboy**$29.27**4.6★**▲ 253%**](https://www.amazon.com/dp/B0G39CRRPJ) [**365 by Whole Foods Market Organic Pea Protein 16 OZ**365 by Whole Foods Market**$16.59**4.3★**▲ 80%**](https://www.amazon.com/dp/B0DTKJSNQR) [**Carlyle Pea Protein Isolate Powder | 7lb | Unflavored | 29G Per Serving | Vegetarian Non-GMO Gluten and Soy-Free**Carlyle**$52.98**4.2★**▲ 58%**](https://www.amazon.com/dp/B08LMJG6F4) [**NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings**NAKED**$20.02**4.2★**▲ 55%**](https://www.amazon.com/dp/B0787RBSF8) [**North America Grown Organic Pea Protein Powder 1KG (2.2 Pounds) | Plant-Based Vegan Protein Meatless Protein Supplement Natural Branched Chain Amino Acids | Non-GMO Soy Free**Micro Ingredients**$31.64**4.4★**▲ 40%**](https://www.amazon.com/dp/B01DWUEQ7C)
**~~View all trending →~~**
## **What buyers say about pea protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**22%
*“excellent amount of protein”*
**Taste-Overall**12%
*“No odd taste”*
**Quality-Overall**9%
*“Best quality”*
**Flavor**7%
*“Excellent flavor”*
**Vegan/Organic**6%
*“I love that it is Organic”*
**Blend/Ratio**5%
*“Blends well”*
**Value For Money**5%
*“Good value for the money”*
**Solubility**4%
*“Mixes well with water”*
**Ingredients-Overall**2%
*“Clean straight forward ingredients”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Taste-Overall**28%
*“Chalky taste”*
**Flavor**8%
*“Its unflavored”*
**Nutritional Content**6%
*“and I have a hard time believing the nutrition label was accurate”*
**Texture/Consistency-Overall**5%
*“very grainy texture”*
**Solubility**3%
*“didn't dissolve well”*
**Value For Money**2%
*“Waste of money”*
**Sweetness**2%
*“an odd chemical like sweetness too”*
**Advertised Vs Actual Product**2%
*“noticeably different”*
**Artificial Sweeteners**1%
*“lately one other brand has artificial SWEETENERS vanilla”*
**Quality-Overall**1%
*“control quality not so good”*
### **Top return reasons **
**Salt Content**100%
## **Common questions**
- **Is pea protein powder profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Launch it (66/100).
- **How competitive is the pea protein powder niche?**
- 14 brands and 595 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in pea protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **When does demand for pea protein powder peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the pea protein powder niche?**
- Listings span $16.46–$61.98; the average listing price is $34.92 (sweet spot $15–$100). The average incumbent carries 6,508 reviews — the moat a new listing must climb.
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