---
title: "Pea Protein Crumbles — $103K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pea-protein-crumbles"
last_updated: "2026-08-11T23:01:57.770Z"
locale: en
meta:
description: "Niche score 47/100 · $103K/yr market · 117K searches/yr · $26.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $103K/yr market · 117K searches/yr · $26.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pea Protein Crumbles — $103K/yr Amazon US Niche (2026) - Flapen"
---
# **pea protein crumbles**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 76Conversion 42Competition 10Returns 100Price range 93Avg price 95Brand share 0Review moat 44Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.86–$54.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+63.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,125.22**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$103K**
$103K/yr · 117K searches
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pea protein crumbles is a $103K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pea protein crumbles market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$105K–$131K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- PURIS56% - Smart for Life37% - Z Natural Foods5% - The Only Bean2%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — +63.3% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Jun · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/health-household/pea-protein-crumbles/trend)
## **Top pea protein crumbles search terms**
- **edamame puffs**24K/yr+106.5%2.7% conv. - **pea protein crisps**18K/yr+330.3%4.7% conv. - **edamame protein puffs**19K/yr+43.5%2.9% conv. - **soy protein crisps**20K/yr+31.7%1.7% conv. - **soy crisps**15K/yr-11.7%1.3% conv. - **soy puffs**5K/yr+31.5%2.2% conv. - **soy protein puffs**4K/yr+67.2%2.5% conv. - **soy crispies**4K/yr-15.5%1.0% conv. - **protein crispies**3K/yr-10.1%1.7% conv. - **whey protein crisps**4K/yr+0.8%1.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/pea-protein-crumbles/search-terms)
## **Top pea protein crumbles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$21K30%$31K40%$41K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings**Smart for Life**$42.74**4.5★408 rev](https://www.amazon.com/dp/B0876DXBXN) [2**PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)**PURIS**$14.03**4.6★68 rev](https://www.amazon.com/dp/B0GR6NJ58D) [3**PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb**PURIS**$23.13**4.3★84 rev](https://www.amazon.com/dp/B0FQFCB2ZP) [4**PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored**PURIS**$28.85**4.6★246 rev](https://www.amazon.com/dp/B09CVBD22X) [5**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings**Smart for Life**$19.66**4.7★28 rev](https://www.amazon.com/dp/B0GPXS7JPG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)**PURIS**$14.03**68 rev4mo ago](https://www.amazon.com/dp/B0GR6NJ58D) [**PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb**PURIS**$23.13**84 rev10mo ago](https://www.amazon.com/dp/B0FQFCB2ZP) [**PURIS Pantry Textured Pea Protein Unflavored Meatless Vegetable Crumbles Shelf-Stable Soy & Gluten Free 21g of Protein Plant-Based Vegan Meat Substitute Equivalent to 1.5 Pounds Ground Beef**PURIS**$14.48**329 rev2y ago](https://www.amazon.com/dp/B0CK9QWZNX) [**The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt) Healthy High Protein(11g) Keto Food Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack 0.9oz 10 Pack**The Only Bean**$13.86**17,173 rev4y ago](https://www.amazon.com/dp/B09FFXR2VV) [**PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored**PURIS**$28.85**246 rev4y ago](https://www.amazon.com/dp/B09CVBD22X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)**PURIS**$14.03**4.6★**▲ 89%**](https://www.amazon.com/dp/B0GR6NJ58D) [**Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings**Smart for Life**$19.66**4.7★**▲ 87%**](https://www.amazon.com/dp/B0GPXS7JPG) [**PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb**PURIS**$23.13**4.3★**▲ 34%**](https://www.amazon.com/dp/B0FQFCB2ZP) [**PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored**PURIS**$28.85**4.6★**— 1%**](https://www.amazon.com/dp/B09CVBD22X) [**Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb**Z Natural Foods**$24.77**4.8★**▼ 29%**](https://www.amazon.com/dp/B089DT47Y5)
**~~View all trending →~~**
## **What buyers say about pea protein crumbles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Delicious and addictive”*
**Nutritional Content**21%
*“Great amount of protein”*
**Crispiness**14%
*“they are crispy”*
**Health Benefits-Overall**9%
*“Delicious and healthy”*
**Salt Content**7%
*“lightly salted”*
**Quality-Overall**4%
*“consistent quality”*
**Flavor**3%
*“The flavor is quite neutral”*
**Freshness**2%
*“Freshness is in point”*
**Value For Money**1%
*“Good value”*
**Ease Of Use**1%
*“The bag is easy to open”*
### **What buyers complain about **
**Taste-Overall**19%
*“Awful taste”*
**Salt Content**16%
*“for me a little too salty”*
**Moist/Dry**13%
*“A little dry”*
**Flavor**6%
*“Flavor is bad”*
**Value For Money**5%
*“very overpriced”*
**Ease Of Chewing/Swallowing**3%
*“Hard to chew”*
**Nutritional Content**2%
*“Alternative to chips with no nutritional value”*
**Hard Feel**2%
*“Some beans rock hard”*
**Size-Overall**1%
*“And very small containers”*
**Crispiness**1%
*“For example, I added these on top of oatmeal and they barely had any crunch by the time I was at the end of the bowl”*
### **Top return reasons **
**Taste-Overall**34%
**Value For Money**18%
**Salt Content**10%
**Size-Overall**6%
**Moist/Dry**5%
**Smell**5%
**Flavor**4%
**Stale/Rotten/Spoiled**3%
**Ingredients-Overall**3%
**Ease Of Chewing/Swallowing**2%
## **Common questions**
- **Is pea protein crumbles profitable to sell on Amazon United States?**
- The niche generates $103K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +63.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the pea protein crumbles niche?**
- 4 brands and 5 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pea protein crumbles?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Moist/Dry. The return rate is 0.0%.
- **When does demand for pea protein crumbles peak?**
- Demand peaks in Feb–Jun; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the pea protein crumbles niche?**
- Listings span $13.86–$54.07; the average listing price is $26.18 (sweet spot $15–$100). The average incumbent carries 2,125 reviews — the moat a new listing must climb.
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