---
title: "Paw Patrol Wrapping Paper — $171K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/paw-patrol-wrapping-paper"
last_updated: "2026-08-11T08:59:50.745Z"
locale: en
meta:
description: "Niche score 43/100 · $171K/yr market · 130K searches/yr · $12.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $171K/yr market · 130K searches/yr · $12.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Wrapping Paper — $171K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol wrapping paper**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 35Growth 24Conversion 90Competition 29Returns 99Price range 43Avg price 52Brand share 23Review moat 48Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.26**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,697.93**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$3.84–$23.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$171K**
$171K/yr · 130K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, paw patrol wrapping paper is a $171K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol wrapping paper market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$153K–$184K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#502**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**1%**
- Hallmark37% - American Greetings18% - Tstars14% - LUV HER11% - Danilo Promotions LTD10% - Paw Patrol8% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
6K4KBlack Friday '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/paw-patrol-wrapping-paper/trend)
## **Top paw patrol wrapping paper search terms**
- **paw patrol wrapping paper**84K/yr-0.5%9.2% conv. - **paw patrol wrapping paper birthday boy**21K/yr-7.2%11.5% conv. - **paw patrol gift wrap**9K/yr+16.1%7.1% conv. - **paw patrol wrapping paper birthday girl**8K/yr+1.4%6.4% conv. - **paw patrol birthday wrapping paper**7K/yr-31.3%9.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/paw-patrol-wrapping-paper/search-terms)
## **Top paw patrol wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$51K40%$68K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hallmark Paw Patrol Wrapping Paper Rolls (3 Rolls: 60 Sq. Ft. Total) for Kids Grandchildren Birthdays Christmas Valentines Day**Hallmark**$16.75**4.8★151 rev](https://www.amazon.com/dp/B0FG5TJ71X) [2**American Greetings 40 sq. ft. Reversible Paw Patrol Wrapping Paper for Birthdays (1 Roll 30 in. x 192 in.)**American Greetings**$16.97**4.7★248 rev](https://www.amazon.com/dp/B0F3PJSKDR) [3**Hallmark 15 Extra Large Paw Patrol Gift Bag with Tissue Paper for Birthdays Kids Parties Christmas Holidays**Hallmark**$7.03**4.8★1,223 rev](https://www.amazon.com/dp/B08QYG5MDH) [4**Danilo Promotions LTD Paw Patrol 2 Sheet Birthday Wrapping Paper**Danilo Promotions LTD**$7.83**4.4★150 rev](https://www.amazon.com/dp/B0BZZL81CR) [5**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.97**4.8★715 rev](https://www.amazon.com/dp/B0DH8FC2KZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paw Patrol Tote Bag ~ Double-Sided 15 Grocery Bag Featuring Chase Marshall Skye Rubble | Paw Patrol Reusable Bags Medium**Paw Patrol**$8.43**56 rev8mo ago](https://www.amazon.com/dp/B0FYB32FMJ) [**Danilo Promotions LTD Paw Patrol Wrapping Paper 2 Sheet 2 Tags Birthday Gift Wrap**Danilo Promotions LTD**$7.92**9 rev11mo ago](https://www.amazon.com/dp/B0FCMY6X73) [**Hallmark Paw Patrol Wrapping Paper Rolls (3 Rolls: 60 Sq. Ft. Total) for Kids Grandchildren Birthdays Christmas Valentines Day**Hallmark**$16.75**151 rev1y ago](https://www.amazon.com/dp/B0FG5TJ71X) [**American Greetings 40 sq. ft. Reversible Paw Patrol Wrapping Paper for Birthdays (1 Roll 30 in. x 192 in.)**American Greetings**$16.97**248 rev1y ago](https://www.amazon.com/dp/B0F3PJSKDR) [**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.97**715 rev1y ago](https://www.amazon.com/dp/B0DH8FC2KZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tstars Skye Birthday Girl 3 Gifts for three Years Old Bday Paw Patrol Theme Party Toddler Kids Girls Fitted T-Shirt A51144d 3 Years Wow pink**Tstars**$23.38**4.7★**▲ 219%**](https://www.amazon.com/dp/B08H8Q9M5T) [**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black**Tstars**$19.50**4.8★**▲ 208%**](https://www.amazon.com/dp/B08JCG4R74) [**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.97**4.8★**▲ 191%**](https://www.amazon.com/dp/B0DH8FC2KZ) [**LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+**LUV HER**$13.34**4.6★**▲ 175%**](https://www.amazon.com/dp/B0DH9S3C3G) [**Rubble Paw Patrol 3rd Birthday Shirt - Fun Gift for 3 Year Old Boy - Toddler Digging Theme Party T-Shirt**Tstars**$19.81**4.8★**▲ 161%**](https://www.amazon.com/dp/B07NJ3TZTW)
**~~View all trending →~~**
## **What buyers say about paw patrol wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great quality and loved the card”*
**Gifting Purpose**20%
*“Birthday present”*
**Size-Overall**14%
*“The bag is a reasonable size”*
**Value For Money**7%
*“Its affordable”*
**Advertised Vs Actual Product**7%
*“Exactly as described”*
**Design-Overall**4%
*“The design is bright, colorful, and instantly recognizable, featuring favorite characters like Chase, Marshall, and Skye”*
**Adhesion/Stickiness**3%
*“Strong adhesive and the pictures on them are colorful and cute”*
**Strength**3%
*“Sturdy as well”*
**Recycle/Reuse**3%
*“This is a nice reusable bag - I liked that the front”*
**Color**2%
*“Cute colorful”*
### **What buyers complain about **
**Adhesion/Stickiness**35%
*“Terrible adhesive”*
**Size-Overall**9%
*“Very small”*
**Quality-Overall**7%
*“Poor Quality”*
**Functionality-Overall**5%
*“not function”*
**Value For Money**5%
*“But its expensive for what you get”*
**Moist/Dry**3%
*“envelope soaking wet very unhappy”*
**Strength**3%
*“fragile”*
**Strap/String Quality**3%
*“The string not very strong”*
**Handle Quality**3%
*“then the handle came off”*
**Pain Relief-Overall**3%
*“hurt himself just to get a Band-Aid”*
### **Top return reasons **
**Size-Overall**57%
**Value For Money**11%
**Color**6%
**Length**5%
**Chest Fit**5%
**Sleeve Fit**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Smell**1%
**Waist Fit**1%
## **Common questions**
- **Is paw patrol wrapping paper profitable to sell on Amazon United States?**
- The niche generates $171K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the paw patrol wrapping paper niche?**
- 7 brands and 46 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in paw patrol wrapping paper?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.3%.
- **When does demand for paw patrol wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the paw patrol wrapping paper niche?**
- Listings span $3.84–$23.38; the average listing price is $12.26 (sweet spot $15–$100). The average incumbent carries 1,698 reviews — the moat a new listing must climb.
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