---
title: "Paw Patrol Toothbrush — $233K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/paw-patrol-toothbrush"
last_updated: "2026-08-11T22:12:59.488Z"
locale: en
meta:
description: "Niche score 43/100 · $233K/yr market · 133K searches/yr · $13.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $233K/yr market · 133K searches/yr · $13.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Toothbrush — $233K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol toothbrush**
**Skip it**
Soft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Market size 44Growth 7Conversion 96Competition 23Returns 99Price range 71Avg price 61Brand share 18Review moat 38Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$2.60–$44.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.31**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$233K**
$233K/yr · 133K searches
**Review moat**
**Okay****2,712.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-35.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol toothbrush is a $233K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol toothbrush market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$133K–$166K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#253**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**3%**
- Brush Buddies62% - Orajel11% - Paw Patrol9% - LUV HER6% - Crocs5% - Colgate4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.
9K7KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/health-household/paw-patrol-toothbrush/trend)
## **Top paw patrol toothbrush search terms**
- **paw patrol toothbrush**102K/yr-36.5%10.3% conv. - **paw patrol toothbrush age 2-4**10K/yr-16.7%12.2% conv. - **kids toothbrush paw patrol**7K/yr-37.8%13.2% conv. - **toddler toothbrush paw patrol**6K/yr-43.9%12.7% conv. - **paw patrol tooth brush**7K/yr-43.6%9.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/paw-patrol-toothbrush/search-terms)
## **Top paw patrol toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$47K30%$70K40%$93K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brush Buddies Paw Patrol Kids Toothbrush Set of 6 Pack Soft Bristle Toothbrushes for Toddlers Ages 2+ Extra Gentle Bristles Small Head Easy Grip Handle Fun Paw Patrol Characters Kids Oral Care**Brush Buddies**$8.28**4.8★74 rev](https://www.amazon.com/dp/B0GKJF76K2) [2**Brush Buddies Paw Patrol Manual Toothbrush and Cup Set for Kids Ages 2+ Soft Bristles Easy-Grip Handle Fun Character Design Toddler Oral Care Set for Boys and Girls**Brush Buddies**$8.30**4.6★6 rev](https://www.amazon.com/dp/B0GKJ28R21) [3**Brush Buddies Paw Patrol Sonic Toothbrush for Kids Ages 3+ Battery Powered Kids Toothbrush with Soft Bristles Toddler Sonic Toothbrush Paw Patrol Electric Toothbrush for Boys and Girls**Brush Buddies**$6.83**4.4★13 rev](https://www.amazon.com/dp/B0GKJB2BDL) [4**Orajel PAW Patrol Solar Powered Toddler Toothbrush**Orajel**$10.42**4.4★1,140 rev](https://www.amazon.com/dp/B00O7XMKM2) [5**Paw Patrol Toothbrush Set - Bundle with 6 Toothbrushes Featuring Chase Marshall Skye Rubble More Plus Stickers | Paw Patrol Oral Hygiene Kit for Kids and Toddlers**Paw Patrol**$8.94**5.0★4 rev](https://www.amazon.com/dp/B0GTN1Q4FW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paw Patrol Toothbrush Set - Bundle with 6 Toothbrushes Featuring Chase Marshall Skye Rubble More Plus Stickers | Paw Patrol Oral Hygiene Kit for Kids and Toddlers**Paw Patrol**$8.94**4 rev3mo ago](https://www.amazon.com/dp/B0GTN1Q4FW) [**Paw Patrol Toothbrush and Cup Kit for Kids - Bundle with Paw Patrol Toothbrush Cup Stickers and More for Boys Girls Toddlers**Paw Patrol**$9.75**2 rev4mo ago](https://www.amazon.com/dp/B0GRCK9S5H) [**Brush Buddies Paw Patrol Manual Toothbrush and Cup Set for Kids Ages 2+ Soft Bristles Easy-Grip Handle Fun Character Design Toddler Oral Care Set for Boys and Girls**Brush Buddies**$8.30**6 rev5mo ago](https://www.amazon.com/dp/B0GKJ28R21) [**Brush Buddies Paw Patrol Sonic Toothbrush for Kids Ages 3+ Battery Powered Kids Toothbrush with Soft Bristles Toddler Sonic Toothbrush Paw Patrol Electric Toothbrush for Boys and Girls**Brush Buddies**$6.83**13 rev5mo ago](https://www.amazon.com/dp/B0GKJB2BDL) [**Brush Buddies Paw Patrol Kids Toothbrush Set of 6 Pack Soft Bristle Toothbrushes for Toddlers Ages 2+ Extra Gentle Bristles Small Head Easy Grip Handle Fun Paw Patrol Characters Kids Oral Care**Brush Buddies**$8.28**74 rev5mo ago](https://www.amazon.com/dp/B0GKJF76K2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brush Buddies Paw Patrol Sonic Toothbrush for Kids Ages 3+ Battery Powered Kids Toothbrush with Soft Bristles Toddler Sonic Toothbrush Paw Patrol Electric Toothbrush for Boys and Girls**Brush Buddies**$6.83**4.4★**▲ 196%**](https://www.amazon.com/dp/B0GKJB2BDL) [**Brush Buddies Paw Patrol Manual Toothbrush and Cup Set for Kids Ages 2+ Soft Bristles Easy-Grip Handle Fun Character Design Toddler Oral Care Set for Boys and Girls**Brush Buddies**$8.30**4.6★**▲ 196%**](https://www.amazon.com/dp/B0GKJ28R21) [**Paw Patrol Toothbrush Set - Bundle with 6 Toothbrushes Featuring Chase Marshall Skye Rubble More Plus Stickers | Paw Patrol Oral Hygiene Kit for Kids and Toddlers**Paw Patrol**$8.94**5.0★**▲ 196%**](https://www.amazon.com/dp/B0GTN1Q4FW) [**Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 9 Toddler**Crocs**$42.17**4.7★**▲ 192%**](https://www.amazon.com/dp/B0BX7FVKDM) [**Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 10 Toddler**Crocs**$44.96**4.7★**▲ 174%**](https://www.amazon.com/dp/B0BX7G9DMC)
**~~View all trending →~~**
## **What buyers say about paw patrol toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Excellent value”*
**Quality-Overall**14%
*“Good quality”*
**Color**10%
*“The colors are vibrant”*
**Advertised Vs Actual Product**9%
*“As described, happy with purchase”*
**Soft Feel**7%
*“They are soft”*
**Ease Of Use**6%
*“Easy to handle”*
**Gifting Purpose**6%
*“Gift”*
**Size-Overall**5%
*“The size is perfect for little hands”*
**Design-Overall**5%
*“Designs are Clear”*
**Suction**3%
*“The suction cup on the handle is a nice touch”*
### **What buyers complain about **
**Adhesion/Stickiness**22%
*“Terrible adhesive”*
**Durability**13%
*“Broke immediately”*
**Quality-Overall**12%
*“Complete garbage”*
**Hard Feel**7%
*“Bristles are not soft”*
**Size-Overall**4%
*“they are rather large for a childs set”*
**Value For Money**4%
*“The pricing could be a bit better”*
**Functionality-Overall**3%
*“not function”*
**Strength**3%
*“Not resilient for toddlers”*
**Battery Life**3%
*“Battery does not stay in great”*
**Advertised Vs Actual Product**3%
*“The description says solar powered, so i assumed it wasnt a manual toothbrush”*
### **Top return reasons **
**Size-Overall**30%
**Advertised Vs Actual Product**17%
**Functionality-Overall**9%
**Value For Money**8%
**Defective Material/Parts**4%
**Feet Fit**3%
**Hard Feel**3%
**Ingredients-Overall**2%
**Durability**2%
**Quality-Overall**2%
## **Common questions**
- **Is paw patrol toothbrush profitable to sell on Amazon United States?**
- The niche generates $233K/yr across 15 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the paw patrol toothbrush niche?**
- 7 brands and 87 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in paw patrol toothbrush?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.3%.
- **When does demand for paw patrol toothbrush peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the paw patrol toothbrush niche?**
- Listings span $2.60–$44.96; the average listing price is $13.31 (sweet spot $15–$100). The average incumbent carries 2,713 reviews — the moat a new listing must climb.
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