---
title: "Paw Patrol Plates — $180K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/paw-patrol-plates"
last_updated: "2026-08-11T12:33:46.919Z"
locale: en
meta:
description: "Niche score 41/100 · $180K/yr market · 159K searches/yr · $16.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $180K/yr market · 159K searches/yr · $16.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Plates — $180K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol plates**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 19Conversion 73Competition 32Returns 95Price range 54Avg price 79Brand share 7Review moat 51Quality gap 14
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.66**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.97–$26.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,462**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$180K**
$180K/yr · 159K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol plates is a $180K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol plates market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$208K–$250K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#1,074**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**1%**
- Glad58% - Unique34% - LADVCORP2% - party greeting2% - Zak Designs2% - Tstars2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/paw-patrol-plates/trend)
## **Top paw patrol plates search terms**
- **paw patrol plates**78K/yr-8.0%5.4% conv. - **paw patrol plates and napkins**26K/yr-14.2%6.0% conv. - **paw patrol birthday plates**13K/yr-18.0%4.6% conv. - **paw patrol paper plates**10K/yr-20.6%6.0% conv. - **paw patrol cake plates**8K/yr-8.1%4.2% conv. - **paw patrol party plates**8K/yr-11.7%4.9% conv. - **paw patrol dessert plates**5K/yr-0.3%4.2% conv. - **paw patrol birthday plates and napkins**4K/yr-6.0%6.4% conv. - **paw patrol plates and cups**4K/yr-19.5%4.8% conv. - **paw patrol party plates and napkins**3K/yr-37.5%6.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/paw-patrol-plates/search-terms)
## **Top paw patrol plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$36K30%$54K40%$72K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glad for Kids Paw Patrol Disposable Paper Plates Heavy Duty Soak Proof Microwavable Kids Plates for Parties Birthdays and Everyday Meals Core Pups Blue 8.5 Inch 20 Count**Glad**$5.75**4.8★4,758 rev](https://www.amazon.com/dp/B08B793FQX) [2**Glad for Kids Paw Patrol Disposable Paper Plates Soak Proof and Cut Resistant Kids Plates Microwave Safe for Meals and Snacks Party and Everyday Use Emojis Design 7 Inch 20 Count**Glad**$4.97**4.8★1,855 rev](https://www.amazon.com/dp/B08B78C2YX) [3**Glad for Kids Paw Patrol Disposable Paper Plates Heavy Duty Soak Proof Microwavable Kids Plates for Parties Birthdays and Everyday Meals Core Pups Blue 7 Inch 20 Count**Glad**$5.46**4.8★4,758 rev](https://www.amazon.com/dp/B08B71LRY7) [4**Paw Patrol Birthday Decorations for 32 Guests | Paw Patrol Plates and Napkins for Party | Officially Licensed**Unique**$21.87**5.0★60 rev](https://www.amazon.com/dp/B0FLBMMND5) [5**Paw Patrol Birthday Decorations | Paw Patrol Plates and Napkins for Party | Serves 16 Guests | Officially Licensed**Unique**$14.87**4.8★116 rev](https://www.amazon.com/dp/B0F4RXRFS4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Unique Paw Patrol Plates and Napkins Cups Forks | Paw Patrol Birthday Decorations and Party Supplies | Complete Tableware Set | Officially Licensed**Unique**$26.77**29 rev2mo ago](https://www.amazon.com/dp/B0GYQHQJP3) [**Unique Paw Patrol Plates and Napkins | 16 Dinner Plates 16 Dessert Plates 16 Napkins | Paw Patrol Birthday Decorations and Party Supplies | Officially Licensed**Unique**$18.84**30 rev2mo ago](https://www.amazon.com/dp/B0GWS4QKTJ) [**Unique Paw Patrol Plates and Napkins for 32 | Dessert Size | Paw Patrol Birthday Decorations and Party Supplies | Officially Licensed**Unique**$19.91**25 rev2mo ago](https://www.amazon.com/dp/B0GWRX2GCN) [**60 Pcs Dog Paw Happy Birthday Paper Plates - 9 Heavy Duty Cartoon Dog Paw Dessert Cake Paper Plates Disposable Cartoon Birthday Platters for Boys Girls Birthday Story Party Decorations**LADVCORP**$15.76**18 rev7mo ago](https://www.amazon.com/dp/B0G5PHHF1F) [**Pink Paw Patrol Plates and Napkins for 32 | Pink Skye Paw Patrol Birthday Decorations for Party | Officially Licensed**Unique**$21.92**15 rev8mo ago](https://www.amazon.com/dp/B0G2MTQS8B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Unique Paw Patrol Plates and Napkins Cups Forks | Paw Patrol Birthday Decorations and Party Supplies | Complete Tableware Set | Officially Licensed**Unique**$26.77**4.9★**▲ 206%**](https://www.amazon.com/dp/B0GYQHQJP3) [**Unique Paw Patrol Plates and Napkins | 16 Dinner Plates 16 Dessert Plates 16 Napkins | Paw Patrol Birthday Decorations and Party Supplies | Officially Licensed**Unique**$18.84**4.8★**▲ 205%**](https://www.amazon.com/dp/B0GWS4QKTJ) [**Unique Paw Patrol Plates and Napkins for 32 | Dessert Size | Paw Patrol Birthday Decorations and Party Supplies | Officially Licensed**Unique**$19.91**4.9★**▲ 204%**](https://www.amazon.com/dp/B0GWRX2GCN) [**60 Pcs Dog Paw Happy Birthday Paper Plates - 9 Heavy Duty Cartoon Dog Paw Dessert Cake Paper Plates Disposable Cartoon Birthday Platters for Boys Girls Birthday Story Party Decorations**LADVCORP**$15.76**4.4★**▲ 186%**](https://www.amazon.com/dp/B0G5PHHF1F) [**Tstars Skye Birthday Girl 3 Gifts for three Years Old Bday Paw Patrol Theme Party Toddler Kids Girls Fitted T-Shirt A51144d 3 Years Wow pink**Tstars**$23.38**4.7★**▲ 165%**](https://www.amazon.com/dp/B08H8Q9M5T)
**~~View all trending →~~**
## **What buyers say about paw patrol plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“The color is bright”*
**Quality-Overall**16%
*“Great quality for birthday cake”*
**Design-Overall**10%
*“Great design”*
**Strength**9%
*“not flimsy either”*
**Value For Money**8%
*“Worth the price”*
**Size-Overall**7%
*“Size is correct”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Durability**6%
*“Good durability”*
**Ease Of Cleaning**4%
*“made cleanup super easy”*
**Assembly/Installation**3%
*“Ordered these and some other stuff and put it all together”*
### **What buyers complain about **
**Value For Money**26%
*“Yes, these are pricey,”*
**Durability**12%
*“They break easily”*
**Size-Overall**8%
*“The size is a bit larger than I expected so that is nice”*
**Strength**5%
*“These dishes are fragile”*
**Leak-Proof**5%
*“It made a horrible mess leaking apple juice everywhere”*
**Quality-Overall**5%
*“Quality is really low, Unsatisfied”*
**Material Quality**2%
*“I love the material up until my son dropped his cup”*
**Advertised Vs Actual Product**2%
*“The image on the napkins isnt as clear as shown in the advertising”*
**Texture/Consistency-Overall**2%
*“the texture of the paper was a bit stiff”*
**Grip**2%
*“one cup slipped through”*
### **Top return reasons **
**Size-Overall**56%
**Value For Money**25%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Chest Fit**2%
**Length**2%
**Material Quality**1%
**Color**1%
**Sleeve Fit**1%
**Thin**1%
## **Common questions**
- **Is paw patrol plates profitable to sell on Amazon United States?**
- The niche generates $180K/yr across 19 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the paw patrol plates niche?**
- 7 brands and 11 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in paw patrol plates?**
- Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 0.9%.
- **When does demand for paw patrol plates peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the paw patrol plates niche?**
- Listings span $4.97–$26.90; the average listing price is $16.66 (sweet spot $15–$100). The average incumbent carries 1,462 reviews — the moat a new listing must climb.
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