---
title: "Search terms — patchouli - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/patchouli/search-terms"
last_updated: "2026-08-11T23:52:11.346Z"
locale: en
meta:
  description: "Niche score 65/100 · $355K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $355K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — patchouli - Flapen"
---

# **patchouli**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 28Conversion 58Competition 70Returns 98Price range 70Avg price 87Brand share 92Review moat 27Quality gap 82

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$19.75**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.78–$126.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$355K**

$355K/yr · 361K searches

**Growth**

**Okay****+2.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,793.22**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms