---
title: "Patchouli — $355K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/patchouli"
last_updated: "2026-08-11T23:00:52.574Z"
locale: en
meta:
description: "Niche score 65/100 · $355K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $355K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Patchouli — $355K/yr Amazon US Niche (2026) - Flapen"
---
# **patchouli**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 28Conversion 58Competition 70Returns 98Price range 70Avg price 87Brand share 92Review moat 27Quality gap 82
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.75**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.78–$126.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$355K**
$355K/yr · 361K searches
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,793.22**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, patchouli is a $355K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Worth a look — 65/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **patchouli market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$296K–$395K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#292**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **83%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**43%**
Top 20: 88%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**51%**
- Silk Road Organic14% - HIQILI10% - Swiss Arabian7% - Pacifica6% - Gya Labs6% - CYKLAR6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.
10K6KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/patchouli/trend)
## **Top patchouli search terms**
- **patchouli**155K/yr-1.4%3.0% conv. - **patchouli perfume**134K/yr+9.5%3.1% conv. - **patchouli perfume for women**33K/yr-12.2%2.7% conv. - **patchouli body oil**13K/yr+1.2%3.9% conv. - **patchouli oil perfume**11K/yr+8.2%4.1% conv. - **patchouli perfume oil**6K/yr+5.6%3.9% conv. - **patchouli essential oil perfume**4K/yr+11.3%5.4% conv. - **patchouli scent**3K/yr+8.8%2.9% conv. - **pachuli**2K/yr+13.8%2.5% conv. - **pachul**136/yr+15.8%2.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/patchouli/search-terms)
## **Top patchouli products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$14K8%$28K12%$43K16%$57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller**Silk Road Organic**$12.79**4.3★2,799 rev](https://www.amazon.com/dp/B0D7N65NJ5) [2**HIQILI Patchouli Essential Oil for Diffuser Homemade Perfume Skin Care Aromatherapy Gift for Hippie Friend-30ML**HIQILI**$7.82**4.3★3,260 rev](https://www.amazon.com/dp/B08YL9NDCX) [3**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.54**4.2★140 rev](https://www.amazon.com/dp/B0GPVY3P74) [4**CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml**CYKLAR**$22.70**3.6★183 rev](https://www.amazon.com/dp/B0DVH71SZG) [5**Patchouly - Spiritual Sky Perfume Oil 1/4 Oz Bottle**Spiritual Sky**$10.04**4.3★3,894 rev](https://www.amazon.com/dp/B001684JSE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.54**140 rev4mo ago](https://www.amazon.com/dp/B0GPVY3P74) [**Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.87**1,473 rev9mo ago](https://www.amazon.com/dp/B0FT6TFMZ6) [**SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML**SU JUABA**$12.59**228 rev1y ago](https://www.amazon.com/dp/B0FF4BDWHG) [**CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml**CYKLAR**$22.70**183 rev1y ago](https://www.amazon.com/dp/B0DVH71SZG) [**Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller**Silk Road Organic**$12.79**2,799 rev2y ago](https://www.amazon.com/dp/B0D7N65NJ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pacifica Beauty Himalayan Patchouli Berry Hair & Body Mist Fragrance Perfume Body Spray Grapefruit Sweet Gourmand Vegan 6 fl oz (1 Count)**Pacifica**$11.70**4.1★**▲ 341%**](https://www.amazon.com/dp/B07992Q4YX) [**Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.87**4.2★**▲ 341%**](https://www.amazon.com/dp/B0FT6TFMZ6) [**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.54**4.2★**▲ 338%**](https://www.amazon.com/dp/B0GPVY3P74) [**Pacifica Beauty Himalayan Patchouli Berry Spray Perfume Made with Natural & Essential Oil Grapefruit + Patchouli Notes Clean Perfume & Fragrance Vegan + Cruelty Free Phthalate-Free Paraben-Free**Pacifica**$20.85**4.2★**▲ 338%**](https://www.amazon.com/dp/B0792NYK8Y) [**Amaran Oxana Patchouli EDP Perfume 100ML**Oriental Aromas**$26.09**4.3★**▲ 112%**](https://www.amazon.com/dp/B0BZVT7YPT)
**~~View all trending →~~**
## **What buyers say about patchouli**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“Beautiful fragrance”*
**Value For Money**5%
*“Cant beat this price”*
**Quality-Overall**4%
*“Good Quality Oils”*
**Durability**4%
*“durable”*
**Size-Overall**2%
*“I like the size”*
**Advertised Vs Actual Product**1%
*“Exactly what I wanted”*
**Gifting Purpose**1%
*“Christmas Gift”*
**Soft Feel**1%
*“It a soft”*
**Moist/Dry**0%
*“keep you moisturized”*
**Ease Of Use**0%
*“Easy to use”*
### **What buyers complain about **
**Smell**68%
*“Chemical Scent”*
**Durability**4%
*“longevity poor”*
**Alcohol Content**2%
*“Strong alcohol smell”*
**Value For Money**2%
*“But Expensive”*
**Advertised Vs Actual Product**2%
*“NOT AS DESCRIBED”*
**Quality-Overall**2%
*“Cheap made”*
**Strength**2%
*“Not strong enough”*
**Leak-Proof**1%
*“Leaking package”*
**Size-Overall**1%
*“Tiny bottle”*
**Dilute/Watery**1%
*“Product is diluted”*
### **Top return reasons **
**Smell**78%
**Advertised Vs Actual Product**9%
**Leak-Proof**3%
**Size-Overall**2%
**Dilute/Watery**1%
**Oily/Greasy**1%
**Strength**1%
**Product Condition**1%
**Functionality-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is patchouli profitable to sell on Amazon United States?**
- The niche generates $355K/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the patchouli niche?**
- 31 brands and 93 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in patchouli?**
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.4%.
- **When does demand for patchouli peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the patchouli niche?**
- Listings span $5.78–$126.51; the average listing price is $19.75 (sweet spot $15–$100). The average incumbent carries 3,793 reviews — the moat a new listing must climb.
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