---
title: "Patchouli Perfume — $288K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/patchouli-perfume"
last_updated: "2026-08-11T22:12:27.687Z"
locale: en
meta:
description: "Niche score 68/100 · $288K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $288K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Patchouli Perfume — $288K/yr Amazon US Niche (2026) - Flapen"
---
# **patchouli perfume**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 32Conversion 63Competition 77Returns 99Price range 71Avg price 95Brand share 93Review moat 30Quality gap 83
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.41**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****$6.89–$126.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$288K**
$288K/yr · 222K searches
**Growth**
**Okay****+5.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,484.7**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, patchouli perfume is a $288K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Mar. Verdict: Worth a look — 68/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **patchouli perfume market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$234K–$293K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#398**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **85%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**32 **—flat
**Sellers**
**89**
**Top-5 brand share**
**42%**
Top 20: 89%
**Top-5 click share**
**38%**
Top 20: 83%
**Open market**
**53%**
- Silk Road Organic12% - Zum8% - Pacifica8% - Spiritual Sky7% - Eclectic Lady6% - CYKLAR6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/health-household/patchouli-perfume/trend)
## **Top patchouli perfume search terms**
- **patchouli perfume**134K/yr+9.5%3.3% conv. - **patchouli perfume for women**33K/yr-12.2%2.9% conv. - **patchouli body spray**16K/yr-2.5%3.3% conv. - **patchouli spray**10K/yr+20.1%4.4% conv. - **zum patchouli spray**4K/yr+20.5%16.1% conv. - **spiritual sky perfume oil**4K/yr-12.4%0.3% conv. - **pachoul perfume**5K/yr+10.4%4.0% conv. - **spiritual sky patchouli oil**4K/yr+0.8%8.0% conv. - **patchouli essential oil roll on**4K/yr+3.8%8.2% conv. - **patchouli oil roll on**3K/yr+7.3%5.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/patchouli-perfume/search-terms)
## **Top patchouli perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$23K12%$35K16%$46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller**Silk Road Organic**$12.79**4.3★2,799 rev](https://www.amazon.com/dp/B0D7N65NJ5) [2**Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Patchouli Scent - 4 fl oz**Zum**$12.55**4.2★3,217 rev](https://www.amazon.com/dp/B000DN7BUQ) [3**Patchouly - Spiritual Sky Perfume Oil 1/4 Oz Bottle**Spiritual Sky**$10.04**4.3★3,894 rev](https://www.amazon.com/dp/B001684JSE) [4**CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml**CYKLAR**$22.70**3.6★183 rev](https://www.amazon.com/dp/B0DVH71SZG) [5**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.54**4.2★140 rev](https://www.amazon.com/dp/B0GPVY3P74)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.54**140 rev4mo ago](https://www.amazon.com/dp/B0GPVY3P74) [**Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.87**1,473 rev9mo ago](https://www.amazon.com/dp/B0FT6TFMZ6) [**CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml**CYKLAR**$22.70**183 rev1y ago](https://www.amazon.com/dp/B0DVH71SZG) [**Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller**Silk Road Organic**$12.79**2,799 rev2y ago](https://www.amazon.com/dp/B0D7N65NJ5) [**Gya Labs Patchouli Essential Oil Roll On - 0.34 Fl Oz - Travel Size Roller for Camping Skin Aromatherapy Relief Convenience**Gya Labs**$9.63**606 rev2y ago](https://www.amazon.com/dp/B0D2QXD5MN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.87**4.2★**▲ 309%**](https://www.amazon.com/dp/B0FT6TFMZ6) [**Pacifica Beauty Himalayan Patchouli Berry Spray Perfume Made with Natural & Essential Oil Grapefruit + Patchouli Notes Clean Perfume & Fragrance Vegan + Cruelty Free Phthalate-Free Paraben-Free**Pacifica**$20.85**4.2★**▲ 302%**](https://www.amazon.com/dp/B0792NYK8Y) [**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.54**4.2★**▲ 300%**](https://www.amazon.com/dp/B0GPVY3P74) [**Pacifica Beauty Himalayan Patchouli Berry Hair & Body Mist Fragrance Perfume Body Spray Grapefruit Sweet Gourmand Vegan 6 fl oz (1 Count)**Pacifica**$11.70**4.1★**▲ 296%**](https://www.amazon.com/dp/B07992Q4YX) [**Murdock London Patchouli Cologne 100ml 3.4 fl oz**Murdock London**$126.51**3.5★**▲ 223%**](https://www.amazon.com/dp/B0CFVXJXNM)
**~~View all trending →~~**
## **What buyers say about patchouli perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“Clean scent”*
**Value For Money**5%
*“Cant beat this price”*
**Quality-Overall**4%
*“EXCELLENT PRODUCT”*
**Durability**4%
*“durable”*
**Size-Overall**2%
*“I like the size”*
**Gifting Purpose**1%
*“Christmas Gift”*
**Advertised Vs Actual Product**1%
*“As described”*
**Soft Feel**1%
*“is very soft”*
**Ease Of Use**0%
*“Easy to use”*
**Design-Overall**0%
*“elegant”*
### **What buyers complain about **
**Smell**67%
*“Chemical Scent”*
**Durability**5%
*“longevity poor”*
**Value For Money**3%
*“Overpriced”*
**Alcohol Content**2%
*“Strong alcohol smell”*
**Advertised Vs Actual Product**2%
*“NOT AS DESCRIBED”*
**Size-Overall**1%
*“Larger than expected”*
**Strength**1%
*“So weak”*
**Quality-Overall**1%
*“Low quality”*
**Leak-Proof**1%
*“Leaking package”*
**Allergies**1%
*“Allergic Reaction”*
### **Top return reasons **
**Smell**80%
**Advertised Vs Actual Product**8%
**Leak-Proof**3%
**Size-Overall**2%
**Strength**1%
**Dilute/Watery**1%
**Functionality-Overall**1%
**Oily/Greasy**1%
**Defective Material/Parts**0%
**Product Condition**0%
## **Common questions**
- **Is patchouli perfume profitable to sell on Amazon United States?**
- The niche generates $288K/yr across 40 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the patchouli perfume niche?**
- 32 brands and 89 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in patchouli perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
- **When does demand for patchouli perfume peak?**
- Demand peaks in Mar; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the patchouli perfume niche?**
- Listings span $6.89–$126.51; the average listing price is $23.41 (sweet spot $15–$100). The average incumbent carries 3,485 reviews — the moat a new listing must climb.
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