---
title: "Patchouli Laundry Detergent — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/patchouli-laundry-detergent"
last_updated: "2026-08-11T22:12:24.138Z"
locale: en
meta:
description: "Niche score 50/100 · $2.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $2.6M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Patchouli Laundry Detergent — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **patchouli laundry detergent**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 96Growth 28Conversion 78Competition 6Returns 97Price range 95Avg price 95Brand share 0Review moat 24Quality gap 25
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 1.2M searches
**Avg price**
**Incredible****$29.21**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.37–$40.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,318.86**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, patchouli laundry detergent is a $2.6M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **patchouli laundry detergent market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.8M–$2.3M**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#125**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Zum92% - Indigo Wild8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/health-household/patchouli-laundry-detergent/trend)
## **Top patchouli laundry detergent search terms**
- **zum laundry detergent**535K/yr-1.3%5.8% conv. - **zum**221K/yr+6.2%1.7% conv. - **zum frankincense and myrrh**110K/yr+27.7%4.6% conv. - **zum patchouli laundry detergent**39K/yr+7.7%1.3% conv. - **patchouli laundry detergent**58K/yr-28.9%0.8% conv. - **zum laundry soap**30K/yr-1.5%3.5% conv. - **zum laundry detergent frankincense myrrh**26K/yr-4.5%3.7% conv. - **zum laundry detergent patchouli**24K/yr-5.9%1.4% conv. - **zum laundry**21K/yr+15.4%3.9% conv. - **zum laundry detergent sea salt**17K/yr-6.9%1.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/patchouli-laundry-detergent/search-terms)
## **Top patchouli laundry detergent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$395K30%$791K45%$1.2M60%$1.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**4.6★13,128 rev](https://www.amazon.com/dp/B0D7WZHDJ2) [2**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Lavender Scent - 64 fl oz (2 Pack)**Zum**$40.08**4.6★13,128 rev](https://www.amazon.com/dp/B01LZ5XOWC) [3**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)**Zum**$38.69**4.6★13,128 rev](https://www.amazon.com/dp/B0D7WZGLMS) [4**Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh**Zum**$21.85**4.6★415 rev](https://www.amazon.com/dp/B0DKB1S5TL) [5**Zum Laundry Soap by Indigo Wild - Liquid Plant-Based Soap with Baking Soda Essential Oils Coconut Oil & More - Wash Up to 64 Loads - Sweet Orange - 64 fl oz (2 Pack)**Indigo Wild**$40.01**4.6★257 rev](https://www.amazon.com/dp/B00U9RK0Q8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.37**114 rev11mo ago](https://www.amazon.com/dp/B0FL4GBVNM) [**Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh**Zum**$21.85**415 rev1y ago](https://www.amazon.com/dp/B0DKB1S5TL) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**13,128 rev2y ago](https://www.amazon.com/dp/B0D7WZHDJ2) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)**Zum**$38.69**13,128 rev2y ago](https://www.amazon.com/dp/B0D7WZGLMS) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Lavender Scent - 64 fl oz (2 Pack)**Zum**$40.08**13,128 rev9y ago](https://www.amazon.com/dp/B01LZ5XOWC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)**Zum**$19.37**4.5★**▲ 112%**](https://www.amazon.com/dp/B0FL4GBVNM) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)**Zum**$38.69**4.6★**▲ 53%**](https://www.amazon.com/dp/B0D7WZGLMS) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz**Zum**$21.87**4.6★**— 1%**](https://www.amazon.com/dp/B0D7WZHDJ2) [**Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Lavender Scent - 64 fl oz (2 Pack)**Zum**$40.08**4.6★**— 0%**](https://www.amazon.com/dp/B01LZ5XOWC) [**Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz (2 Pack)**Indigo Wild**$22.58**4.7★**— 1%**](https://www.amazon.com/dp/B00YAY68QW)
**~~View all trending →~~**
## **What buyers say about patchouli laundry detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“smells divine”*
**Quality-Overall**7%
*“Excellent product”*
**Ease Of Cleaning**6%
*“It's cleans well”*
**Soft Feel**4%
*“My skin feels soft and clean”*
**Cleansing**3%
*“I like the product it gives you a natural clean feeling”*
**Value For Money**2%
*“It is economically friendly”*
**Washability**2%
*“washes clothes good”*
**Eco Friendliness**1%
*“purchased because its Eco”*
**Durability**1%
*“Performance-wise, it genuinely holds its own”*
**Sensitivity-Overall**1%
*“Good for my sensitive skin and good for the environment, so, a clear winner”*
### **What buyers complain about **
**Leak-Proof**20%
*“it arrived leaking and open”*
**Smell**14%
*“smells rancid”*
**Ease Of Cleaning**10%
*“Didn't clean my clothes”*
**Value For Money**8%
*“Pricey”*
**Dilute/Watery**5%
*“Nothing like the liquid”*
**Stain Resistance**3%
*“Leaves Detergent Stains”*
**Advertised Vs Actual Product**2%
*“bought this believing those claims”*
**Thickness**2%
*“It used to be as thick”*
**Texture/Consistency-Overall**2%
*“I was just disappointed with the texture”*
**Ease Of Use**1%
*“Can't open”*
### **Top return reasons **
**Leak-Proof**41%
**Smell**35%
**Advertised Vs Actual Product**7%
**Value For Money**3%
**Color**2%
**Stain Resistance**1%
**Functionality-Overall**1%
**Ease Of Cleaning**1%
**Size-Overall**1%
**Dilute/Watery**1%
## **Common questions**
- **Is patchouli laundry detergent profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the patchouli laundry detergent niche?**
- 2 brands and 4 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in patchouli laundry detergent?**
- Top complaints mined from reviews: Leak-Proof, Smell, Ease Of Cleaning. The return rate is 0.6%.
- **When does demand for patchouli laundry detergent peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the patchouli laundry detergent niche?**
- Listings span $19.37–$40.08; the average listing price is $29.21 (sweet spot $15–$100). The average incumbent carries 6,319 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)