---
title: "Patchouli Essential Oil — $767K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/patchouli-essential-oil"
last_updated: "2026-08-11T23:52:20.088Z"
locale: en
meta:
description: "Niche score 59/100 · $767K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $767K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Patchouli Essential Oil — $767K/yr Amazon US Niche (2026) - Flapen"
---
# **patchouli essential oil**
**Worth a look**
Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 71Growth 38Conversion 84Competition 47Returns 92Price range 11Avg price 49Brand share 68Review moat 27Quality gap 68
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$767K**
$767K/yr · 700K searches
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.83**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,765.21**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$5.78–$16.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, patchouli essential oil is a $767K/yr Amazon United States market (700K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **patchouli essential oil market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$710K–$946K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**30%**
- HIQILI28% - Gya Labs11% - MAYJAM11% - Majestic Pure8% - SU JUABA6% - KUKKA essential oils6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.
20K15KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/patchouli-essential-oil/trend)
## **Top patchouli essential oil search terms**
- **patchouli essential oil**307K/yr+8.2%9.9% conv. - **patchouli**155K/yr-1.4%2.5% conv. - **patchouli oil**95K/yr+38.7%7.2% conv. - **pachoul essential oil**24K/yr+8.2%8.6% conv. - **patchouli oil for skin**19K/yr+28.0%7.1% conv. - **patchouli essential oil organic**14K/yr+19.6%9.7% conv. - **patchouli body oil**13K/yr+1.2%3.2% conv. - **patchouli essential oil for skin**9K/yr+16.3%7.3% conv. - **patchouli oil perfume**11K/yr+8.2%2.4% conv. - **essential oils patchouli**9K/yr-0.4%10.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/patchouli-essential-oil/search-terms)
## **Top patchouli essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$77K20%$153K30%$230K40%$307K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HIQILI Patchouli Essential Oil for Diffuser Homemade Perfume Skin Care Aromatherapy Gift for Hippie Friend-30ML**HIQILI**$7.82**4.3★3,260 rev](https://www.amazon.com/dp/B08YL9NDCX) [2**100% Pure Patchouli Essential Oil - 0.34 Fl Oz - Patchouli Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**Gya Labs**$8.60**4.4★8,750 rev](https://www.amazon.com/dp/B07568XRKS) [3**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Patchouli Essential Oil Patchouli Oil 1 Fl Oz**Majestic Pure**$11.80**4.2★1,296 rev](https://www.amazon.com/dp/B09S26ZF1N) [4**MAYJAM Patchouli Essential Oil 1.01FL.OZ Essential Oils Use with Diffuser During Yoga Massage Bath Patchouli Oil(30ml)**MAYJAM**$5.78**4.4★17,844 rev](https://www.amazon.com/dp/B0BTHM9NRL) [5**SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML**SU JUABA**$12.59**4.3★228 rev](https://www.amazon.com/dp/B0FF4BDWHG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EUQEE 100ml Patchouli Essential Oil Pure Patchouli Essential Oil for Diffuser Massage DIY Soap Candle Making Skin & Hair Care - 3.38 Fl Oz**EUQEE**$8.00**576 rev5mo ago](https://www.amazon.com/dp/B0GKV167LW) [**SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML**SU JUABA**$12.59**228 rev1y ago](https://www.amazon.com/dp/B0FF4BDWHG) [**Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller**Silk Road Organic**$12.79**2,799 rev2y ago](https://www.amazon.com/dp/B0D7N65NJ5) [**Gya Labs Patchouli Essential Oil Roll On - 0.34 Fl Oz - Travel Size Roller for Camping Skin Aromatherapy Relief Convenience**Gya Labs**$9.63**606 rev2y ago](https://www.amazon.com/dp/B0D2QXD5MN) [**MAYJAM Patchouli Essential Oil 1.01FL.OZ Essential Oils Use with Diffuser During Yoga Massage Bath Patchouli Oil(30ml)**MAYJAM**$5.78**17,844 rev3y ago](https://www.amazon.com/dp/B0BTHM9NRL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EUQEE 100ml Patchouli Essential Oil Pure Patchouli Essential Oil for Diffuser Massage DIY Soap Candle Making Skin & Hair Care - 3.38 Fl Oz**EUQEE**$8.00**4.2★**▲ 243%**](https://www.amazon.com/dp/B0GKV167LW) [**Cliganic Organic Patchouli Essential Oil - 100% Pure Natural for Aromatherapy Diffuser | Non-GMO Verified**Cliganic**$15.80**4.5★**▲ 57%**](https://www.amazon.com/dp/B09LDF6LGH) [**SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML**SU JUABA**$12.59**4.3★**▲ 45%**](https://www.amazon.com/dp/B0FF4BDWHG) [**Patchouli Essential Oil MAYJAM 3.38FL.OZ Essential Oils Use with Aromatherapy Diffuser During Yoga Massage Bath Patchouli Oil for Skin**MAYJAM**$9.89**4.4★**▲ 42%**](https://www.amazon.com/dp/B09BN21MYY) [**Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller**Silk Road Organic**$12.79**4.3★**▲ 29%**](https://www.amazon.com/dp/B0D7N65NJ5)
**~~View all trending →~~**
## **What buyers say about patchouli essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Amazing scent”*
**Quality-Overall**13%
*“Oil is good quality, prepared with expertise and care”*
**Value For Money**8%
*“Great value”*
**Advertised Vs Actual Product**4%
*“Exactly what I wanted”*
**Size-Overall**1%
*“The convenient size”*
**Moist/Dry**1%
*“Excellent moisturizer”*
**Ingredients-Overall**1%
*“Pure and therapeutic essential oil”*
**Ease Of Use**1%
*“Easy to use”*
**Strength**1%
*“its pretty strong”*
**Durability**1%
*“lasts for hours”*
### **What buyers complain about **
**Smell**63%
*“Doesn't smell good”*
**Strength**4%
*“Not strong”*
**Value For Money**4%
*“Not worth it”*
**Dilute/Watery**4%
*“Product is diluted”*
**Quality-Overall**4%
*“Theres zero quality control”*
**Durability**3%
*“not long lasting”*
**Oily/Greasy**3%
*“large amounts of carrier oils”*
**Advertised Vs Actual Product**1%
*“Fraudulent listing”*
**Size-Overall**1%
*“Its a x-small bottle”*
**Thickness**1%
*“Very thin”*
### **Top return reasons **
**Smell**77%
**Advertised Vs Actual Product**9%
**Leak-Proof**3%
**Size-Overall**2%
**Dilute/Watery**2%
**Strength**1%
**Quality-Overall**1%
**Oily/Greasy**1%
**Value For Money**1%
**Product Condition**1%
## **Common questions**
- **Is patchouli essential oil profitable to sell on Amazon United States?**
- The niche generates $767K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the patchouli essential oil niche?**
- 15 brands and 30 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in patchouli essential oil?**
- Top complaints mined from reviews: Smell, Strength, Value For Money. The return rate is 1.1%.
- **When does demand for patchouli essential oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the patchouli essential oil niche?**
- Listings span $5.78–$16.12; the average listing price is $11.83 (sweet spot $15–$100). The average incumbent carries 3,765 reviews — the moat a new listing must climb.
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