---
title: "Pastilles — $720K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pastilles"
last_updated: "2026-08-11T23:53:19.740Z"
locale: en
meta:
description: "Niche score 53/100 · $720K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $720K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pastilles — $720K/yr Amazon US Niche (2026) - Flapen"
---
# **pastilles**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 69Growth 25Conversion 85Competition 45Returns 100Price range 83Avg price 83Brand share 0Review moat 24Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.70–$51.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$720K**
$720K/yr · 411K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,862.32**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pastilles is a $720K/yr Amazon United States market (411K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pastilles market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$914K–$1.1M**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **53%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**577**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- GRETHER'S66% - RESCUE31% - Rowntree's4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.
12K8KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/pastilles/trend)
## **Top pastilles search terms**
- **grethers pastilles**138K/yr-11.8%12.2% conv. - **rescue pastilles**42K/yr+19.8%8.8% conv. - **grethers**48K/yr-20.8%12.2% conv. - **bach rescue pastilles**25K/yr+29.0%9.0% conv. - **grethers pastilles for throat and voice**35K/yr-10.5%16.2% conv. - **pastilles**22K/yr-2.6%3.6% conv. - **fruit pastilles**22K/yr-7.2%5.6% conv. - **rescue remedy pastilles**9K/yr+91.9%7.9% conv. - **rowntrees fruit pastilles**11K/yr+4.6%4.9% conv. - **rescue pastilles natural stress relief**9K/yr+32.9%7.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/pastilles/search-terms)
## **Top pastilles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$72K20%$144K30%$216K40%$288K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GRETHERS Sugarfree Blackcurrant Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Sore Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 3.75 oz**GRETHER'S**$15.86**4.5★4,481 rev](https://www.amazon.com/dp/B000VJZRSA) [2**GRETHERS Sugarfree Blackcurrant Pastilles - Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 2.1 oz**GRETHER'S**$11.86**4.5★4,481 rev](https://www.amazon.com/dp/B001O8MINO) [3**GRETHERS Sugarfree Ginger Lemon Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Citrus-Fresh Flavor Gluten & Lactose Free Gift for Singers 3.75 oz**GRETHER'S**$16.10**4.5★4,481 rev](https://www.amazon.com/dp/B0F1ZB2QPJ) [4**Bach RESCUE PASTILLES Black Currant Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten And Sugar-Free 35 Count**RESCUE**$10.11**4.4★16,951 rev](https://www.amazon.com/dp/B001EUCWHO) [5**Bach RESCUE PASTILLES Orange and Elderflower Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free Holiday Stocking Stuffer 35 Count**RESCUE**$9.68**4.4★16,951 rev](https://www.amazon.com/dp/B000OC1ETU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GRETHERS Sugarfree Ginger Lemon Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Citrus-Fresh Flavor Gluten & Lactose Free Gift for Singers 3.75 oz**GRETHER'S**$16.10**4,481 rev1y ago](https://www.amazon.com/dp/B0F1ZB2QPJ) [**Bach RESCUE PASTILLES Watermelon Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count**RESCUE**$10.77**16,951 rev1y ago](https://www.amazon.com/dp/B0DPLJNG51) [**Bach RESCUE PASTILLES Mixed Berry Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count**RESCUE**$10.03**16,951 rev1y ago](https://www.amazon.com/dp/B0DG3431D4) [**RESCUE Bach Sleep PASTILLES Black Currant Flavor Sleep Aid Lozenges No Melatonin Homeopathic Flower Essences 35 Count**RESCUE**$10.08**335 rev1y ago](https://www.amazon.com/dp/B0DDCWVV6J) [**Bach Rescue Pastilles Cranberry Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free 35 Count 4 Pack**RESCUE**$32.75**455 rev3y ago](https://www.amazon.com/dp/B09Q3FGGSJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bach Rescue Pastilles Cranberry Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free 35 Count 4 Pack**RESCUE**$32.75**4.7★**▲ 160%**](https://www.amazon.com/dp/B09Q3FGGSJ) [**GRETHERS Sugarfree Blackcurrant Pastilles - Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 2.1 oz**GRETHER'S**$11.86**4.5★**▲ 158%**](https://www.amazon.com/dp/B001O8MINO) [**Bach RESCUE PASTILLES Watermelon Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count**RESCUE**$10.77**4.4★**▲ 117%**](https://www.amazon.com/dp/B0DPLJNG51) [**Bach Rescue Pastilles Orange Elderflower 1.7 OZ**RESCUE**$10.45**4.7★**▲ 82%**](https://www.amazon.com/dp/B00GOFRAXK) [**GRETHERS Classic Blackcurrant Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 3.75 oz 3 Pack**GRETHER'S**$42.90**4.6★**▲ 68%**](https://www.amazon.com/dp/B09B44WDDH)
**~~View all trending →~~**
## **What buyers say about pastilles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**17%
*“Great taste”*
**Sleep Quality**10%
*“Helps with sleep”*
**Stress/Anxiety**10%
*“Great for stress”*
**Quality-Overall**8%
*“Excellent Product”*
**Soothing Effect**5%
*“Very calming”*
**Efficiency**5%
*“Work so well”*
**Moist/Dry**5%
*“kept her mouth moist”*
**Flavor**5%
*“The flavor is great”*
**Natural Ingredients**4%
*“All natural”*
**Advertised Vs Actual Product**4%
*“As expected”*
### **What buyers complain about **
**Taste-Overall**13%
*“These taste so bad its almost funny”*
**Value For Money**11%
*“way over priced”*
**Functionality-Overall**7%
*“Didnt work”*
**Hard Feel**6%
*“They arent super soft”*
**Allergies**5%
*“Read carefully Im allergic something in this made me react”*
**Flavor**5%
*“Got these for a friend who said the taste was weird/super fake sugary”*
**Ease Of Chewing/Swallowing**4%
*“Too hard to chew”*
**Sweetness**3%
*“Not sweet”*
**Cough Relief**3%
*“I had a bad cough”*
**Stale/Rotten/Spoiled**3%
*“Product is not fresh”*
### **Top return reasons **
**Flavor**26%
**Taste-Overall**25%
**Functionality-Overall**23%
**Hard Feel**5%
**Ingredients-Overall**4%
**Advertised Vs Actual Product**4%
**Ease Of Chewing/Swallowing**3%
**Texture/Consistency-Overall**2%
**Product Condition**1%
**Tooth Sensitivity**1%
## **Common questions**
- **Is pastilles profitable to sell on Amazon United States?**
- The niche generates $720K/yr across 19 tracked products. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the pastilles niche?**
- 3 brands and 577 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pastilles?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 0.1%.
- **When does demand for pastilles peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the pastilles niche?**
- Listings span $8.70–$51.24; the average listing price is $18.28 (sweet spot $15–$100). The average incumbent carries 5,862 reviews — the moat a new listing must climb.
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