---
title: "Trend — paste wax - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/paste-wax/trend"
last_updated: "2026-08-06T20:27:00.998Z"
locale: en
meta:
  description: "Niche score 40/100 · $129K/yr market · 130K searches/yr · $14.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $129K/yr market · 130K searches/yr · $14.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — paste wax - Flapen"
---

# **paste wax**

**Skip it**

A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 21Conversion 74Competition 16Returns 97Price range 52Avg price 70Brand share 27Review moat 34Quality gap 27

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.37**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.01–$22.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,087.09**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$129K**

$129K/yr · 130K searches

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

## Trend