---
title: "Past Purchases By Me on Amazon — $5.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/past-purchases-by-me-on-amazon"
last_updated: "2026-08-06T04:16:17.458Z"
locale: en
meta:
description: "Niche score 65/100 · $5.1M/yr market · 1.1M searches/yr · $34.18 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $5.1M/yr market · 1.1M searches/yr · $34.18 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Past Purchases By Me on Amazon — $5.1M/yr Amazon US Niche (2026) - Flapen"
---
# **past purchases by me on amazon**
**Launch it**
A $5.1M/yr market growing +7.1% this quarter with returns at 0.4% — clears our launch bar.
Market size 98Growth 34Conversion 96Competition 65Returns 98Price range 81Avg price 95Brand share 0Review moat 24Quality gap 60
**Market size**
**Incredible****$5.1M**
$5.1M/yr · 1.1M searches
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$34.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.84–$57.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,460.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, past purchases by me on amazon is a $5.1M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 65/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **past purchases by me on amazon market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$5.1M–$6.8M**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**88**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 91%
**Open market**
**0%**
- TENA70% - Poise30%
## **Demand**
Weekly Amazon search volume, last 26 weeks — +7.1% search growth over the last 90 days.
25K15KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/past-purchases-by-me-on-amazon/trend)
## **Top past purchases by me on amazon search terms**
- **tena sensitive pads for women**161K/yr+93.4%14.2% conv. - **tena**203K/yr+7.4%4.1% conv. - **poise overnight pads ultimate absorbency extra coverage 72 ct**133K/yr-8.2%21.1% conv. - **tena pads for women**234K/yr-44.4%10.1% conv. - **tena overnight pads for women**71K/yr+27.2%14.4% conv. - **tena pads**72K/yr+19.4%9.9% conv. - **poise overnight pads**40K/yr+3.2%14.5% conv. - **tena overnight pads**32K/yr-22.7%8.3% conv. - **tena incontinence pads for women**22K/yr+18.0%5.0% conv. - **tenna**29K/yr+18.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/past-purchases-by-me-on-amazon/search-terms)
## **Top past purchases by me on amazon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$204K8%$408K12%$612K16%$816K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TENA Sensitive Care Overnight Incontinence Pads Women Extra Coverage 90ct**TENA**$37.02**4.4★19,406 rev](https://www.amazon.com/dp/B072LY2FT2) [2**Poise Overnight Incontinence & Postpartum Pads for Bladder Leaks 8 Drop Extra Coverage 96 Count Packaging May Vary**Poise**$53.76**4.5★15,867 rev](https://www.amazon.com/dp/B0CZZ28NXT) [3**Poise Overnight Incontinence & Postpartum Pads for Bladder Leaks 8 Drop Extra Coverage 72 Count (2 Packs of 36) Packaging May Vary**Poise**$39.63**4.5★15,867 rev](https://www.amazon.com/dp/B01NAX7KC7) [4**Tena Sensitive Care Overnight Incontinence Pads Women Extra Coverage 48ct**TENA**$22.12**4.4★19,406 rev](https://www.amazon.com/dp/B0CS6VHPLV) [5**TENA Sensitive Care Maximum Pads Regular Length 56 count**TENA**$14.77**4.4★6,984 rev](https://www.amazon.com/dp/B0009Q64SC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Poise Overnight Ultra Thin Incontinence & Postpartum Pads with Wings for Bladder Leaks 8 Drop Extra Absorbent Long Length 60 Count**Poise**$33.12**1,349 rev1y ago](https://www.amazon.com/dp/B0DJWP64RC) [**Poise Overnight Incontinence & Postpartum Pads for Bladder Leaks 8 Drop Extra Coverage 96 Count Packaging May Vary**Poise**$53.76**15,867 rev2y ago](https://www.amazon.com/dp/B0CZZ28NXT) [**Tena Sensitive Care Overnight Incontinence Pads Women Extra Coverage 48ct**TENA**$22.12**19,406 rev2y ago](https://www.amazon.com/dp/B0CS6VHPLV) [**Tena Sensitive Care Ultimate Incontinence Pads for Women Long 52 ct**TENA**$21.56**1,098 rev2y ago](https://www.amazon.com/dp/B0CS7DJT4V) [**TENA Sensitive Care Ultimate Incontinence Pads for Women Regular 52 ct**TENA**$21.45**5,419 rev2y ago](https://www.amazon.com/dp/B0CS7LPZ1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Poise Incontinence & Postpartum Pads for Bladder Leaks 7 Drop Ultra Absorbency Long Length 78 Count Packaging May Vary**Poise**$41.28**4.6★**▲ 49%**](https://www.amazon.com/dp/B0BLGRQHCQ) [**Tena Sensitive Care Ultimate Incontinence Pads for Women Long 52 ct**TENA**$21.56**4.4★**▲ 23%**](https://www.amazon.com/dp/B0CS7DJT4V) [**Poise Overnight Incontinence & Postpartum Pads for Bladder Leaks 8 Drop Extra Coverage 96 Count Packaging May Vary**Poise**$53.76**4.5★**▲ 18%**](https://www.amazon.com/dp/B0CZZ28NXT) [**TENA Sensitive Care Overnight Incontinence Pads Women Extra Coverage 135ct**TENA**$52.44**4.4★**▲ 17%**](https://www.amazon.com/dp/B09XJHYBZ2) [**TENA Sensitive Care Ultimate Incontinence Pads for Women Regular 52 ct**TENA**$21.45**4.4★**▲ 16%**](https://www.amazon.com/dp/B0CS7LPZ1H)
**~~View all trending →~~**
## **What buyers say about past purchases by me on amazon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent product”*
**Comfort-Overall**11%
*“Extremely comfortable”*
**Absorbency**9%
*“Great absorbency”*
**Value For Money**6%
*“worth it”*
**Soft Feel**5%
*“Very soft, comfortable and absorbent”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Leak-Proof**4%
*“Leak free”*
**Size-Overall**4%
*“Pros: the extra length is great”*
**Efficiency**3%
*“EFFECTIVE”*
**Moist/Dry**2%
*“These are great, absorbent and you feel dry”*
### **What buyers complain about **
**Size-Overall**16%
*“Too short”*
**Leak-Proof**10%
*“they still leak”*
**Adhesion/Stickiness**9%
*“Adhesive not strong enough”*
**Thickness**8%
*“Too thick and bulky”*
**Absorbency**8%
*“Absorption Issues”*
**Comfort-Overall**4%
*“Bulky very uncomfortable”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Allergies**3%
*“caused irritation”*
**Quality-Overall**3%
*“Poor quality”*
**Value For Money**2%
*“waste of money”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**11%
**Absorbency**6%
**Thickness**5%
**Thin**3%
**Functionality-Overall**2%
**Comfort-Overall**2%
**Adhesion/Stickiness**2%
**Weight Heavy**2%
**Leak-Proof**2%
## **Common questions**
- **Is past purchases by me on amazon profitable to sell on Amazon United States?**
- The niche generates $5.1M/yr across 30 tracked products. 90-day search growth is +7.1%. Flapen's verdict: Launch it (65/100).
- **How competitive is the past purchases by me on amazon niche?**
- 2 brands and 88 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in past purchases by me on amazon?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Adhesion/Stickiness. The return rate is 0.4%.
- **What does it cost to enter the past purchases by me on amazon niche?**
- Listings span $5.84–$57.00; the average listing price is $34.18 (sweet spot $15–$100). The average incumbent carries 6,460 reviews — the moat a new listing must climb.
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