---
title: "Search terms — party plates and cups and napkins sets - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/party-plates-and-cups-and-napkins-sets/search-terms"
last_updated: "2026-08-12T01:09:22.597Z"
locale: en
meta:
  description: "Niche score 63/100 · $236K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $236K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — party plates and cups and napkins sets - Flapen"
---

# **party plates and cups and napkins sets**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 53Conversion 24Competition 93Returns 98Price range 81Avg price 95Brand share 96Review moat 31Quality gap 24

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****32%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$26.52**

avg listing price — sweet spot $15–$100

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Price range**

**Great****$5.08–$60.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+24.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$236K**

$236K/yr · 459K searches

**Review moat**

**Okay****3,428.92**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms