---
title: "Party Plates and Cups and Napkins Sets — $236K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/party-plates-and-cups-and-napkins-sets"
last_updated: "2026-08-11T22:13:37.550Z"
locale: en
meta:
description: "Niche score 63/100 · $236K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $236K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Party Plates and Cups and Napkins Sets — $236K/yr Amazon US Niche (2026) - Flapen"
---
# **party plates and cups and napkins sets**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 53Conversion 24Competition 93Returns 98Price range 81Avg price 95Brand share 96Review moat 31Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$26.52**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Price range**
**Great****$5.08–$60.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+24.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$236K**
$236K/yr · 459K searches
**Review moat**
**Okay****3,428.92**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, party plates and cups and napkins sets is a $236K/yr Amazon United States market (459K searches/yr). The top 5 brands hold 32% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **party plates and cups and napkins sets market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$265K–$332K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#353**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**56 **▲rising
**Sellers**
**125**
**Top-5 brand share**
**32%**
Top 20: 78%
**Top-5 click share**
**22%**
Top 20: 55%
**Open market**
**64%**
- Xiangqu8% - NatNarr7% - OuMuaMua6% - Houuqe6% - WXLDGHQ5% - Hallmark5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.9% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/party-plates-and-cups-and-napkins-sets/trend)
## **Top party plates and cups and napkins sets search terms**
- **party plates and cups and napkins sets**211K/yr+21.5%1.4% conv. - **party plates and napkins**63K/yr+53.1%1.2% conv. - **paper plates and napkins**38K/yr+38.3%2.0% conv. - **paper party plates**24K/yr+27.6%1.1% conv. - **cups and plates for party**19K/yr-1.2%2.2% conv. - **party paper plates and napkins sets**16K/yr+20.5%1.6% conv. - **party set**14K/yr+11.2%0.6% conv. - **party plates and napkins sets**13K/yr+8.9%0.7% conv. - **party plates and cups**12K/yr+13.6%1.6% conv. - **paper plates and napkins sets**10K/yr+23.0%2.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/party-plates-and-cups-and-napkins-sets/search-terms)
## **Top party plates and cups and napkins sets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$9K6%$14K8%$19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WXLDGHQ White and Gold Paper Plates Napkins Party Supplies Disposable Gold Dot Paper Dessert Plates 105 PCS Birthday Plates and Napkins Party Supplies for Wedding(Serves 35 Guests 7)**WXLDGHQ**$14.80**4.6★819 rev](https://www.amazon.com/dp/B0BW6SYNVM) [2**Xiangqu Party Plates and Cups and Napkins 25 Set Sage Green Dinnerware**Xiangqu**$18.98**4.5★1,351 rev](https://www.amazon.com/dp/B0CXDRCY3L) [3**Hallmark Crayola Hallmark Color Pop Green and Blue Party Supplies (12 Dinner Plates 12 Dessert Plates 12 Paper Cups 24 Napkins 12 Sets of Plastic Cutlery) for Birthdays Baby Showers Fathers Day**Hallmark**$5.29**4.7★106 rev](https://www.amazon.com/dp/B09ZNFVTBZ) [4**Houuqe 96 Pcs Ivory Paper Plates and Napkins Set Party Supplies Tableware set for 24 Guest include Disposable Ivory Scalloped Plates Napkins and Forks for Baby Shower Bridal Shower Wedding**Houuqe**$14.53**4.7★283 rev](https://www.amazon.com/dp/B0FC65L7GJ) [5**WELLIFE 350-Piece Gold Disposable Plates and Cutlery Set - Premium 10.25 Dinner Plates 7.5 Dessert Plates 9oz Cups & Cutlery for Weddings Catering Events - 50 Guest Service - Elegant & Sturdy**WELLIFE**$47.57**4.8★6,399 rev](https://www.amazon.com/dp/B0811NH9SS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pink Paper Plates and Napkins Party Supplies for 24 Guest 168Pcs Pink Scalloped Mothers Day Party Plate with Gold Rim Pink Disposable Plates Set for Girls Birthday Party Baby Shower Gender Reveal**OuMuaMua**$14.62**54 rev5mo ago](https://www.amazon.com/dp/B0G78WK1JW) [**168 Pcs Paper Plates and Napkins Party Supplies White and Gold Disposable Plates for 24 Guests Golden Dot Party Plates Napkins Cups and Utensils Set for Birthday Wedding Graduation Party Decor**OuMuaMua**$14.40**40 rev6mo ago](https://www.amazon.com/dp/B0G24YQSDC) [**NatNarr 50 Pcs Wildflower Paper Plates and Napkins Disposable Floral Plates and Napkins Tableware Set Wildflower Garden Party Supplies for Spring Tea Party Baby Shower Birthday**NatNarr**$9.64**146 rev7mo ago](https://www.amazon.com/dp/B0G6ZH4Y2Q) [**Glowserve 175 Piece Disposable Plastic Plates Dinnerware Set for 25 Guests**Glowserve**$28.05**297 rev10mo ago](https://www.amazon.com/dp/B0FG83YH92) [**Xiangqu 25 Set Party Plates and Cups and Napkins Ivory Scalloped Dinnerware**Xiangqu**$20.08**1,351 rev1y ago](https://www.amazon.com/dp/B0FCY939T7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pink Paper Plates and Napkins Party Supplies for 24 Guest 168Pcs Pink Scalloped Mothers Day Party Plate with Gold Rim Pink Disposable Plates Set for Girls Birthday Party Baby Shower Gender Reveal**OuMuaMua**$14.62**4.1★**▲ 216%**](https://www.amazon.com/dp/B0G78WK1JW) [**Hallmark Crayola Hallmark Color Pop Green and Blue Party Supplies (12 Dinner Plates 12 Dessert Plates 12 Paper Cups 24 Napkins 12 Sets of Plastic Cutlery) for Birthdays Baby Showers Fathers Day**Hallmark**$5.29**4.7★**▲ 153%**](https://www.amazon.com/dp/B09ZNFVTBZ) [**168 Pcs Paper Plates and Napkins Party Supplies White and Gold Disposable Plates for 24 Guests Golden Dot Party Plates Napkins Cups and Utensils Set for Birthday Wedding Graduation Party Decor**OuMuaMua**$14.40**4.5★**▲ 147%**](https://www.amazon.com/dp/B0G24YQSDC) [**NatNarr 50 Pcs Wildflower Paper Plates and Napkins Disposable Floral Plates and Napkins Tableware Set Wildflower Garden Party Supplies for Spring Tea Party Baby Shower Birthday**NatNarr**$9.64**4.4★**▲ 141%**](https://www.amazon.com/dp/B0G6ZH4Y2Q) [**Glowserve 175 Piece Disposable Plastic Plates Dinnerware Set for 25 Guests**Glowserve**$28.05**4.7★**▲ 110%**](https://www.amazon.com/dp/B0FG83YH92)
**~~View all trending →~~**
## **What buyers say about party plates and cups and napkins sets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality set”*
**Value For Money**19%
*“Cheap price”*
**Strength**16%
*“And Sturdy”*
**Color**7%
*“Color is accurate”*
**Durability**5%
*“materials felt durable”*
**Size-Overall**5%
*“Size was perfect”*
**Advertised Vs Actual Product**4%
*“Product description was accurate”*
**Design-Overall**3%
*“Beautiful design”*
**Ease Of Use**3%
*“Ease of use”*
**Thickness**2%
*“Good price thick plates”*
### **What buyers complain about **
**Size-Overall**15%
*“Really small”*
**Strength**14%
*“Not Sturdy at All”*
**Thickness**10%
*“The plates were thicker than expected”*
**Quality-Overall**10%
*“Bad quality”*
**Value For Money**5%
*“too expensive”*
**Color**3%
*“the colors absolutely not”*
**Durability**2%
*“Not durable enough”*
**Leak-Proof**1%
*“The cups leak”*
**Weight Heavy**1%
*“a heavy meal”*
**Smell**1%
*“Strong Chemical Odor”*
### **Top return reasons **
**Size-Overall**43%
**Color**11%
**Value For Money**11%
**Advertised Vs Actual Product**6%
**Strength**6%
**Quality-Overall**6%
**Material Quality**4%
**Thin**3%
**Leak-Proof**1%
**Smell**1%
## **Common questions**
- **Is party plates and cups and napkins sets profitable to sell on Amazon United States?**
- The niche generates $236K/yr across 102 tracked products. 13 of 21 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the party plates and cups and napkins sets niche?**
- 56 brands and 125 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in party plates and cups and napkins sets?**
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.4%.
- **When does demand for party plates and cups and napkins sets peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the party plates and cups and napkins sets niche?**
- Listings span $5.08–$60.66; the average listing price is $26.52 (sweet spot $15–$100). The average incumbent carries 3,429 reviews — the moat a new listing must climb.
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