---
title: "Partially Hydrolyzed Guar Gum — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/partially-hydrolyzed-guar-gum"
last_updated: "2026-08-11T23:54:51.910Z"
locale: en
meta:
description: "Niche score 54/100 · $2.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $2.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Partially Hydrolyzed Guar Gum — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **partially hydrolyzed guar gum**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 95Growth 29Conversion 95Competition 7Returns 100Price range 95Avg price 95Brand share 0Review moat 50Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 627K searches
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$29.55**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.21–$63.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,529.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, partially hydrolyzed guar gum is a $2.4M/yr Amazon United States market (627K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **partially hydrolyzed guar gum market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.8M–$2.4M**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Tomorrow's Nutrition73% - BlueBonnet12% - Healthy Origins11% - LABO Nutrition4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.
20K15KSpike '24Black Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/partially-hydrolyzed-guar-gum/trend)
## **Top partially hydrolyzed guar gum search terms**
- **sunfiber**269K/yr-2.0%14.0% conv. - **sun fiber**84K/yr+15.6%13.5% conv. - **phgg**44K/yr+3.7%5.2% conv. - **phgg fiber**29K/yr+35.5%6.3% conv. - **sunfiber fiber supplement**46K/yr-4.7%12.9% conv. - **partially hydrolyzed guar gum**27K/yr+16.4%5.9% conv. - **tomorrows nutrition sunfiber**18K/yr+11.8%13.9% conv. - **sun fiber powder**23K/yr+3.4%13.9% conv. - **sunfiber phgg**12K/yr+23.3%11.8% conv. - **phgg sunfiber**12K/yr+23.4%10.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/partially-hydrolyzed-guar-gum/search-terms)
## **Top partially hydrolyzed guar gum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$354K30%$707K45%$1.1M60%$1.4M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tomorrows Nutrition Sunfiber Prebiotic Fiber Supplement for Digestive Health GLP-1 Friendly Low FODMAP Gluten-Free Unflavored 30 Servings**Tomorrow's Nutrition**$24.67**4.6★3,674 rev](https://www.amazon.com/dp/B00GYHWJRA) [2**Tomorrows Nutrition Sunfiber GI Prebiotic Fiber & Probiotics 5g Prebiotic Fiber & 8 Billion Probiotics Per Serving Low FODMAP 30-Day Supply 30 Day**Tomorrow's Nutrition**$29.84**4.6★628 rev](https://www.amazon.com/dp/B0BGQFTC9C) [3**BlueBonnet Nutrition Sunfiber 6 g of Plant Based Prebiotic Soluble Fiber Supports Digestive Health* - Instant Dissolve Non-GMO Vegan Kosher Low-FODMAP Unflavored 7.4 OZ 30 Servings**BlueBonnet**$18.21**4.5★400 rev](https://www.amazon.com/dp/B0CP2Z72JG) [4**Healthy Origins Healthy Fiber Powder 7.9 oz (225g) - Featuring Sunfiber Partially Hydrolyzed Guar Gum (PHGG) - Supports Digestive Regularity Intestinal Health & Prebiotic Care**Healthy Origins**$18.45**4.5★1,456 rev](https://www.amazon.com/dp/B00PFXPB38) [5**Tomorrows Nutrition Sunfiber GI Prebiotic Fiber & Probiotic Blend 5g Prebiotic Fiber & 8 Billion Probiotics Per Serving Low FODMAP 30 Packets Unflavored**Tomorrow's Nutrition**$30.03**4.6★628 rev](https://www.amazon.com/dp/B081S8VNDF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BlueBonnet Nutrition Sunfiber 6 g of Plant Based Prebiotic Soluble Fiber Supports Digestive Health* - Instant Dissolve Non-GMO Vegan Kosher Low-FODMAP Unflavored 7.4 OZ 30 Servings**BlueBonnet**$18.21**400 rev2y ago](https://www.amazon.com/dp/B0CP2Z72JG) [**Tomorrows Nutrition Sunfiber GI Prebiotic Fiber & Probiotics 5g Prebiotic Fiber & 8 Billion Probiotics Per Serving Low FODMAP 30-Day Supply 30 Day**Tomorrow's Nutrition**$29.84**628 rev3y ago](https://www.amazon.com/dp/B0BGQFTC9C) [**LABO Nutrition Bioactive Organic Fiber Sunfiber PHGG Soluble Prebiotic Fiber for Digestive Regularity & Gut Health Partially Hydrolyzed Guar Gum Low FODMAP Unflavored Vegan Non-GMO 30 Sachets**LABO Nutrition**$21.69**248 rev4y ago](https://www.amazon.com/dp/B0B3MZ43BS) [**Tomorrows Nutrition Sunfiber Prebiotic Fiber Supplement for Digestive Health GLP-1 Friendly Low FODMAP Gluten-Free Unflavored 90 Servings**Tomorrow's Nutrition**$63.99**3,674 rev5y ago](https://www.amazon.com/dp/B08ZT51X8V) [**Tomorrows Nutrition Sunfiber GI Prebiotic Fiber & Probiotic Blend 5g Prebiotic Fiber & 8 Billion Probiotics Per Serving Low FODMAP 30 Packets Unflavored**Tomorrow's Nutrition**$30.03**628 rev6y ago](https://www.amazon.com/dp/B081S8VNDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tomorrows Nutrition Sunfiber GI Prebiotic Fiber & Probiotic Blend 5g Prebiotic Fiber & 8 Billion Probiotics Per Serving Low FODMAP 30 Packets Unflavored**Tomorrow's Nutrition**$30.03**4.6★**▲ 47%**](https://www.amazon.com/dp/B081S8VNDF) [**Tomorrows Nutrition Sunfiber Prebiotic Fiber Supplement for Digestive Health GLP-1 Friendly Low FODMAP Gluten-Free Unflavored 30 Servings**Tomorrow's Nutrition**$24.67**4.6★**▲ 11%**](https://www.amazon.com/dp/B00GYHWJRA) [**Healthy Origins Healthy Fiber Powder 7.9 oz (225g) - Featuring Sunfiber Partially Hydrolyzed Guar Gum (PHGG) - Supports Digestive Regularity Intestinal Health & Prebiotic Care**Healthy Origins**$18.45**4.5★**— 1%**](https://www.amazon.com/dp/B00PFXPB38) [**LABO Nutrition Bioactive Organic Fiber Sunfiber PHGG Soluble Prebiotic Fiber for Digestive Regularity & Gut Health Partially Hydrolyzed Guar Gum Low FODMAP Unflavored Vegan Non-GMO 30 Sachets**LABO Nutrition**$21.69**4.5★**— 6%**](https://www.amazon.com/dp/B0B3MZ43BS) [**Tomorrows Nutrition Sunfiber GI Prebiotic Fiber & Probiotics 5g Prebiotic Fiber & 8 Billion Probiotics Per Serving Low FODMAP 30-Day Supply 30 Day**Tomorrow's Nutrition**$29.84**4.6★**— 6%**](https://www.amazon.com/dp/B0BGQFTC9C)
**~~View all trending →~~**
## **What buyers say about partially hydrolyzed guar gum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Solubility**15%
*“Mixes pretty well”*
**Quality-Overall**13%
*“Read how great the reviews were so I decided to give it a try”*
**Nutritional Content**12%
*“Great product that is an easy way to add fiber to your diet”*
**Regulates Digestion**11%
*“Helps my digestion”*
**Advertised Vs Actual Product**5%
*“Just as advertised”*
**Acid Regulator/Stomach Ache Relief**4%
*“does not upset my stomach”*
**Efficiency**4%
*“Effective”*
**Ease Of Use**3%
*“I love how easy it is”*
**Value For Money**3%
*“Good deal”*
**Taste-Overall**3%
*“Taste great”*
### **What buyers complain about **
**Taste-Overall**19%
*“tasted nasty”*
**Functionality-Overall**12%
*“didnt even work well at all”*
**Solubility**7%
*“The 2nd bottle did not mix well or dissolve completely”*
**Regulates Digestion**5%
*“Overpriced and doesn't help digestion”*
**Value For Money**4%
*“A little expensive”*
**Acid Regulator/Stomach Ache Relief**3%
*“Severe bloating, abdominal pain and now on day six diarrhea all day”*
**Texture/Consistency-Overall**3%
*“No added taste or texture”*
**Flavor**2%
*“There is no flavor”*
**Side Effects**1%
*“the third one made my stomach turn”*
**Leak-Proof**1%
*“Canister never had a seal”*
### **Top return reasons **
**Solubility**29%
**Regulates Digestion**29%
**Ingredients-Overall**14%
**Functionality-Overall**14%
**Smell**14%
## **Common questions**
- **Is partially hydrolyzed guar gum profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 7 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the partially hydrolyzed guar gum niche?**
- 4 brands and 14 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in partially hydrolyzed guar gum?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Solubility. The return rate is 0.0%.
- **When does demand for partially hydrolyzed guar gum peak?**
- Demand peaks in Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the partially hydrolyzed guar gum niche?**
- Listings span $18.21–$63.99; the average listing price is $29.55 (sweet spot $15–$100). The average incumbent carries 1,530 reviews — the moat a new listing must climb.
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