---
title: "Paper Plates and Bowls — $7.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/paper-plates-and-bowls"
last_updated: "2026-08-12T01:52:16.516Z"
locale: en
meta:
description: "Niche score 45/100 · $7.3M/yr market · 3.6M searches/yr · $9.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $7.3M/yr market · 3.6M searches/yr · $9.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paper Plates and Bowls — $7.3M/yr Amazon US Niche (2026) - Flapen"
---
# **paper plates and bowls**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 99Growth 25Conversion 100Competition 8Returns 98Price range 26Avg price 29Brand share 0Review moat 21Quality gap 18
**Conversion**
**Incredible****21.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$7.3M**
$7.3M/yr · 3.6M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$9.45**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.28–$19.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,405.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paper plates and bowls is a $7.3M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paper plates and bowls market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 100,000–125,000/product
- **Revenue / yr**
- **$7.6M–$9.4M**
- units × avg price
- **Conversion rate**
- **21.7%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics65% - Dixie Ultra22% - Dixie6% - ECOLipak4% - Zddaoole3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
80K60KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 20.1×
[**Open Trend **](https://flapen.com/research/us/health-household/paper-plates-and-bowls/trend)
## **Top paper plates and bowls search terms**
- **paper bowls**1.6M/yr+7.2%19.9% conv. - **disposable bowls**589K/yr-1.6%7.0% conv. - **paper bowls disposable**256K/yr+3.6%15.1% conv. - **bowls disposable heavy duty**113K/yr-0.3%9.8% conv. - **small paper bowls**95K/yr+10.8%9.1% conv. - **paper bowls 20 oz**96K/yr-10.9%16.9% conv. - **paper bowl**78K/yr+1.6%14.3% conv. - **paper plates and bowls**63K/yr+14.8%5.2% conv. - **paper bowls 10 oz**62K/yr-1.4%15.0% conv. - **disposable soup bowls**196K/yr-58.4%1.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/paper-plates-and-bowls/search-terms)
## **Top paper plates and bowls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1.1M30%$2.2M45%$3.3M60%$4.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Ultra Disposable Paper Bowls 20 Oz Microwave Safe Soak Proof Strong & Sturdy White 50 Count Packaging May Vary**Amazon Basics**$4.82**4.8★8,993 rev](https://www.amazon.com/dp/B0DN7Z7P17) [2**Amazon Basics Everyday Paper Bowls 10 Oz Disposable 70 Count White Packaging May Vary**Amazon Basics**$5.64**4.7★5,131 rev](https://www.amazon.com/dp/B0DN8C9MTN) [3**Dixie Ultra Large Paper Bowls 20 Oz 56 Count Microwave Safe Compostable Disposable Bowls Great For Breakfast Lunch And Dinner Meals**Dixie Ultra**$6.77**4.8★30,318 rev](https://www.amazon.com/dp/B0748G2F3D) [4**Dixie Ultra Large Paper Bowls 20 Oz 150 Count (6 packs of 25 bowls) Microwave Safe Compostable Disposable Bowls Great For Breakfast Lunch And Dinner Meals**Dixie Ultra**$19.16**4.8★30,318 rev](https://www.amazon.com/dp/B010OV9KQ4) [5**Dixie Small Paper Bowls 10 Oz 72 Count Microwave-Safe Soak-Proof Disposable Bowls Great For Snacks Dessert And Light Lunch Meals**Dixie**$7.35**4.8★12,790 rev](https://www.amazon.com/dp/B0CN9RGM1V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dixie Ultra Large Paper Bowls 20oz 25 CT**Dixie Ultra**$3.28**175 rev6mo ago](https://www.amazon.com/dp/B0FRND2CQC) [**Amazon Basics Ultra Disposable Paper Bowls 20 Oz Microwave Safe Soak Proof Strong & Sturdy White 50 Count Packaging May Vary**Amazon Basics**$4.82**8,993 rev1y ago](https://www.amazon.com/dp/B0DN7Z7P17) [**Amazon Basics Everyday Paper Bowls 10 Oz Disposable 70 Count White Packaging May Vary**Amazon Basics**$5.64**5,131 rev1y ago](https://www.amazon.com/dp/B0DN8C9MTN) [**Dixie Small Paper Bowls 10 Oz 72 Count Microwave-Safe Soak-Proof Disposable Bowls Great For Snacks Dessert And Light Lunch Meals**Dixie**$7.35**12,790 rev2y ago](https://www.amazon.com/dp/B0CN9RGM1V) [**100 Pack 8oz Compostable Paper Bowls Heavy-Duty Disposable Natural Bagasse Bowls Biodegradable Soup Bowls Eco-Friendly Heat Resistant for Ice Cream Salad Soup Snack Dessert Pasta Hot or Cold Use**Zddaoole**$9.83**1,291 rev4y ago](https://www.amazon.com/dp/B09YV3VZ5Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dixie Ultra Large Paper Bowls 20oz 25 CT**Dixie Ultra**$3.28**4.8★**▲ 196%**](https://www.amazon.com/dp/B0FRND2CQC) [**Amazon Basics Ultra Disposable Paper Bowls 20 Oz Microwave Safe Soak Proof Strong & Sturdy White 50 Count Packaging May Vary**Amazon Basics**$4.82**4.8★**— 9%**](https://www.amazon.com/dp/B0DN7Z7P17) [**Dixie Ultra Large Paper Bowls 20 Oz 150 Count (6 packs of 25 bowls) Microwave Safe Compostable Disposable Bowls Great For Breakfast Lunch And Dinner Meals**Dixie Ultra**$19.16**4.8★**— 5%**](https://www.amazon.com/dp/B010OV9KQ4) [**Dixie Small Paper Bowls 10 Oz 72 Count Microwave-Safe Soak-Proof Disposable Bowls Great For Snacks Dessert And Light Lunch Meals**Dixie**$7.35**4.8★**— 3%**](https://www.amazon.com/dp/B0CN9RGM1V) [**ECOLipak 150 Pack 12 oz Paper Bowls Disposable Heavy-Duty Biodegradable Compostable Bowls Made of Natural Sugarcane Bagasse Suitable for Salad Dessert Milk Cereals**ECOLipak**$18.75**4.6★**▼ 11%**](https://www.amazon.com/dp/B09F36NRTF)
**~~View all trending →~~**
## **What buyers say about paper plates and bowls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“They are quality bowls”*
**Strength**16%
*“Strong and sturdy”*
**Value For Money**15%
*“Great value”*
**Size-Overall**10%
*“size are perfect for my family's needs”*
**Durability**8%
*“durable material”*
**Leak-Proof**5%
*“Does not leak”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Thickness**3%
*“Extremely durable love the depth”*
**Ease Of Cleaning**1%
*“easy clean up”*
### **What buyers complain about **
**Size-Overall**28%
*“Small Bowl”*
**Strength**10%
*“too flimsy”*
**Value For Money**6%
*“better price”*
**Thickness**5%
*“Not as thick as what I usually get”*
**Quality-Overall**5%
*“Someone needs to do better quality control”*
**Leak-Proof**4%
*“leaks through the whole thing when put in micro or left in there for 20-30 minutes”*
**Advertised Vs Actual Product**3%
*“not as pictured in the picture”*
**Moist/Dry**3%
*“Wouldnt recommend for anything with moisture it doesnt hold up unless you double it”*
**Water Resistance**2%
*“They do not hold up to anything that is wet”*
**Adhesion/Stickiness**2%
*“Actually, GLUE BAD”*
### **Top return reasons **
**Size-Overall**86%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Smell**1%
**Material Quality**1%
**Quality-Overall**1%
**Leak-Proof**1%
**Strength**1%
**Functionality-Overall**1%
**Thin**0%
## **Common questions**
- **Is paper plates and bowls profitable to sell on Amazon United States?**
- The niche generates $7.3M/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the paper plates and bowls niche?**
- 5 brands and 56 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paper plates and bowls?**
- Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 0.3%.
- **When does demand for paper plates and bowls peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 20.1× the quietest.
- **What does it cost to enter the paper plates and bowls niche?**
- Listings span $3.28–$19.16; the average listing price is $9.45 (sweet spot $15–$100). The average incumbent carries 11,405 reviews — the moat a new listing must climb.
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