---
title: "Trend — paper & plastic household supplies"
canonical_url: "https://flapen.com/research/us/health-household/paper-plastic-household-supplies/trend"
last_updated: "2026-08-12T07:29:51.477Z"
locale: en
meta:
  description: "Amazon product research for paper & plastic household supplies: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for paper & plastic household supplies: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Trend — paper & plastic household supplies"
---

# **Paper & Plastic Household Supplies**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 48Conversion 87Competition 85Returns 100Price range 73Avg price 81Brand share 58Review moat 0Quality gap 18

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.35**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$2.90–$48.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+18.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$64K**

$64K/yr · 37K searches

**Review moat**

**Bad****50,889.3**

avg incumbent reviews — the moat a new listing must climb

## Trend