---
title: "Paper Goods for Party — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/paper-goods-for-party"
last_updated: "2026-08-11T23:55:13.943Z"
locale: en
meta:
description: "Niche score 62/100 · $86K/yr market · 89K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $86K/yr market · 89K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paper Goods for Party — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **paper goods for party**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 54Conversion 39Competition 95Returns 97Price range 82Avg price 95Brand share 96Review moat 31Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****29%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$30.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$2.90–$76.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+27.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,394.77**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$86K**
$86K/yr · 89K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, paper goods for party is a $86K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paper goods for party market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$77K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#291**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**61 **—flat
**Sellers**
**115**
**Top-5 brand share**
**29%**
Top 20: 73%
**Top-5 click share**
**19%**
Top 20: 49%
**Open market**
**66%**
- Xiangqu7% - Goodluck6% - WELLIFE6% - Hommaly5% - BESTVIP5% - Gezond5%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — +27.0% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/paper-goods-for-party/trend)
## **Top paper goods for party search terms**
- **plates cups and utensils set**14K/yr+37.5%1.9% conv. - **paper products for party**10K/yr+61.8%1.7% conv. - **plates and silverware set**11K/yr+52.7%1.4% conv. - **paper goods for party**11K/yr+23.9%1.8% conv. - **party pack plates napkins silverware**9K/yr+49.9%1.2% conv. - **plates and utensils set**10K/yr+25.3%1.5% conv. - **plates napkins utensils party pack 50**9K/yr-34.1%2.3% conv. - **plate and utensil set**5K/yr+20.5%1.2% conv. - **party ware**4K/yr+19.9%0.6% conv. - **plate setting**4K/yr+3.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/paper-goods-for-party/search-terms)
## **Top paper goods for party products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wheat Straw Dinnerware Sets 64-Piece Black Plates and Bowls Sets for 8-Unbreakable Reusable Plastic Dish Set-Dinner Plate/Dessert Plate/Cereal Bowl/Cup/Utensils-Microwavable Dishwasher Safe 64P-BLACK**Hommaly**$33.90**4.6★812 rev](https://www.amazon.com/dp/B0DST2HLDH) [2**Xiangqu 25 Set Party Plates and Cups and Napkins Ivory Scalloped Dinnerware**Xiangqu**$20.06**4.5★1,379 rev](https://www.amazon.com/dp/B0FCY939T7) [3**WELLIFE 350-Piece Gold Disposable Plates and Cutlery Set - Premium 10.25 Dinner Plates 7.5 Dessert Plates 9oz Cups & Cutlery for Weddings Catering Events - 50 Guest Service - Elegant & Sturdy**WELLIFE**$47.56**4.8★6,409 rev](https://www.amazon.com/dp/B0811NH9SS) [4**BESTVIP 350PCS Gold Plastic Dinnerware Set Disposable Party Plates for 50 Guests Include: 100 Plastic Plates 50 Pre Rolled Napkins with Gold Silverware 50 Cups**BESTVIP**$49.99**4.8★1,609 rev](https://www.amazon.com/dp/B0CCS1WPPV) [5**NatNarr 175 Pcs Sage Green Plates and Napkins Set 25 Guest Sage Green Party Supplies Include Scalloped Paper Plate Napkin Cup Plastic Forks Knives Disposable Cutlery for Wedding Baby Shower Birthday**NatNarr**$17.58**4.4★244 rev](https://www.amazon.com/dp/B0F9YFJWKT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**350 Pcs Ivory Paper Plates and Napkins Set Tableware Set for 50 Guests Include Disposable Ivory Scalloped Plates Napkins Cups Knives Forks & Spoons for Baby Shower Wedding Bridal Shower Birthday**Houuqe**$27.97**117 rev7mo ago](https://www.amazon.com/dp/B0G4JWBCXZ) [**Glowserve 175 Piece Disposable Plastic Plates Dinnerware Set for 25 Guests**Glowserve**$28.08**306 rev10mo ago](https://www.amazon.com/dp/B0FG83YH92) [**OasisSN 300PCS Disposable Paper Dinnerware Set for 50 Guests Compostable 50 6 Dessert Plates 50 9 Plates 50 Spoons 50 Forks 50 Knives and 50 Napkins Perfect for Gatherings Parties (White)**OasisSN**$21.41**38 rev11mo ago](https://www.amazon.com/dp/B0FKSYHQXQ) [**Xiangqu 25 Set Party Plates and Cups and Napkins Ivory Scalloped Dinnerware**Xiangqu**$20.06**1,379 rev1y ago](https://www.amazon.com/dp/B0FCY939T7) [**NatNarr 175 Pcs Sage Green Plates and Napkins Set 25 Guest Sage Green Party Supplies Include Scalloped Paper Plate Napkin Cup Plastic Forks Knives Disposable Cutlery for Wedding Baby Shower Birthday**NatNarr**$17.58**244 rev1y ago](https://www.amazon.com/dp/B0F9YFJWKT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OasisSN 300PCS Disposable Paper Dinnerware Set for 50 Guests Compostable 50 6 Dessert Plates 50 9 Plates 50 Spoons 50 Forks 50 Knives and 50 Napkins Perfect for Gatherings Parties (White)**OasisSN**$21.41**3.6★**▲ 104%**](https://www.amazon.com/dp/B0FKSYHQXQ) [**Glowserve 175 Piece Disposable Plastic Plates Dinnerware Set for 25 Guests**Glowserve**$28.08**4.7★**▲ 99%**](https://www.amazon.com/dp/B0FG83YH92) [**350 Pcs Ivory Paper Plates and Napkins Set Tableware Set for 50 Guests Include Disposable Ivory Scalloped Plates Napkins Cups Knives Forks & Spoons for Baby Shower Wedding Bridal Shower Birthday**Houuqe**$27.97**4.7★**▲ 86%**](https://www.amazon.com/dp/B0G4JWBCXZ) [**YOUBET 125PCS Scalloped Plastic Plates - Ivory Scalloped Disposable Plates - Gold Plastic Dinnerware Set Include 50 Plates 75 Gold Silverware for Party & Wedding**YOUBET**$36.26**4.7★**▲ 84%**](https://www.amazon.com/dp/B0DNK4Q7DX) [**NatNarr 175 Pcs Sage Green Plates and Napkins Set 25 Guest Sage Green Party Supplies Include Scalloped Paper Plate Napkin Cup Plastic Forks Knives Disposable Cutlery for Wedding Baby Shower Birthday**NatNarr**$17.58**4.4★**▲ 76%**](https://www.amazon.com/dp/B0F9YFJWKT)
**~~View all trending →~~**
## **What buyers say about paper goods for party**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Such a great quality set”*
**Value For Money**17%
*“Fair priced”*
**Strength**13%
*“Pretty sturdy”*
**Durability**7%
*“Beautiful and durable”*
**Color**4%
*“Color is accurate”*
**Advertised Vs Actual Product**4%
*“As pictured”*
**Size-Overall**4%
*“True to size”*
**Design-Overall**4%
*“The design is pretty”*
**Ease Of Use**2%
*“easy to hold”*
**Thickness**2%
*“These plates are thick and Sturdy”*
### **What buyers complain about **
**Size-Overall**15%
*“Really small”*
**Strength**10%
*“don't feel sturdy”*
**Quality-Overall**9%
*“Bad quality”*
**Thickness**6%
*“Kind of thin material”*
**Color**5%
*“Not correct color”*
**Durability**5%
*“Awful broke after one use”*
**Value For Money**3%
*“cheaper”*
**Material Quality**3%
*“Cheap plastic”*
**Weight Heavy**2%
*“They were heavier than expected”*
**Rusts/Corrodes**2%
*“Started to show signs of rusting after one week”*
### **Top return reasons **
**Size-Overall**32%
**Color**11%
**Value For Money**10%
**Quality-Overall**8%
**Material Quality**8%
**Advertised Vs Actual Product**7%
**Strength**5%
**Thin**3%
**Weight Heavy**1%
**Smell**1%
## **Common questions**
- **Is paper goods for party profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 105 tracked products. 13 of 18 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the paper goods for party niche?**
- 61 brands and 115 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 29% of demand.
- **What do buyers complain about in paper goods for party?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.6%.
- **When does demand for paper goods for party peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the paper goods for party niche?**
- Listings span $2.90–$76.69; the average listing price is $30.91 (sweet spot $15–$100). The average incumbent carries 3,395 reviews — the moat a new listing must climb.
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