---
title: "paper cup — $2.9M/yr Amazon United States Niche, Score 73/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/paper-cup"
last_updated: "2026-07-20T18:49:23.219Z"
locale: en
meta:
description: "paper cup clears our launch bar: a $2.9M/yr market growing +9.7% this quarter with returns at 0.6%. Data updated Jul 2026."
"og:description": "paper cup clears our launch bar: a $2.9M/yr market growing +9.7% this quarter with returns at 0.6%. Data updated Jul 2026."
"og:title": "paper cup — $2.9M/yr Amazon United States Niche, Score 73/100 - Flapen"
---
# **paper cup**
**Launch it**
A $2.9M/yr market growing +9.7% this quarter with returns at 0.6% — clears our launch bar.
Market size 96Growth 37Conversion 76Competition 94Returns 97Price range 79Avg price 82Brand share 90Review moat 26Quality gap 33
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 2.2M searches
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.86**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$2.02–$68.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+9.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,902.8**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, paper cup is a $2.9M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May–Jun. Verdict: Launch it — 73/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$2.7M–$3.6M**
- units × avg price
- **Launch success**
- **80%**
- 12 of 15 new (360d)
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#460**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **150 days**
## **Competition**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**58 **▲rising
**Sellers**
**746**
**Top-5 brand share**
**45%**
Top 20: 81%
**Top-5 click share**
**21%**
Top 20: 56%
**Open market**
**49%**
- US Acrylic14% - Amazon Basics11% - Biotakeware7% - RACETOP7% - HEYCOME7% - Hefty5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +9.7% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/paper-cup/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$58K4%$115K6%$173K8%$231K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 101 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Small Disposable Clear Plastic Cups 9oz 100 Count**Amazon Basics**$4.72**4.7★6,269 rev](https://www.amazon.com/dp/B0D6SJWPHL) [2**Biotakeware Paper Coffee Cups 12 oz 100 Pack White Disposable Cups for Hot & Cold Beverages Sturdy with Leak-Resistant Lining Ideal for Home Small Office Party and Travel**Biotakeware**$9.86**4.6★148 rev](https://www.amazon.com/dp/B0GH162KGM) [3**MOUMOULIFE 12 oz Disposable Paper Coffee Cups 100 Count Leak-Resistant White Cups for Hot & Cold Drinks Ideal for Office Party Travel To Go & Daily Use**MOUMOULIFE**$11.67**4.6★1,764 rev](https://www.amazon.com/dp/B0CX9DB3SZ) [4**HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors**HEYCOME**$10.01**4.6★126 rev](https://www.amazon.com/dp/B0GL6LPK5B) [5**Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count**Hefty**$9.97**4.8★36,012 rev](https://www.amazon.com/dp/B00OCGUG02)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Biotakeware 100 Pcs 8oz Paper Cups for Kids 4 Unique Ocean Theme Designs Disposable Bulk Hot & Cold Drinking Coffee Cups for Birthday Parties Holidays Picnics Travel and Special Events**Biotakeware**$9.54**50 rev3mo ago](https://www.amazon.com/dp/B0GH16BGSJ) [**Biotakeware Paper Coffee Cups 12 oz 100 Pack White Disposable Cups for Hot & Cold Beverages Sturdy with Leak-Resistant Lining Ideal for Home Small Office Party and Travel**Biotakeware**$9.86**148 rev4mo ago](https://www.amazon.com/dp/B0GH162KGM) [**US Acrylic Newport 12-Pack Unbreakable Plastic Cups (20 ounces) 12 Assorted Bright Colors BPA Free drinking glasses Dishwasher Safe tumblers for Parties Camping & Everyday Use**US Acrylic**$16.90**2,927 rev4mo ago](https://www.amazon.com/dp/B0GS45DT3Z) [**Biotakeware 150 Pack 8 oz Disposable Paper Cups Brown Coffee Cups Unbleached Kraft Paper Sturdy Leak Resistant Hot/Cold Disposable Cups for Party Home Office**Biotakeware**$12.40**102 rev4mo ago](https://www.amazon.com/dp/B0GGZRSKR7) [**Biotakeware 300 Pack 8 oz Disposable Paper Cups Brown Coffee Cups Unbleached Kraft Paper Sturdy Leak Resistant Hot/Cold Disposable Cups for Party Home Office**Biotakeware**$17.82**102 rev4mo ago](https://www.amazon.com/dp/B0GGZZ6RCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biotakeware 100 Pcs 8oz Paper Cups for Kids 4 Unique Ocean Theme Designs Disposable Bulk Hot & Cold Drinking Coffee Cups for Birthday Parties Holidays Picnics Travel and Special Events**Biotakeware**$9.54**4.5★**▲ 262%**](https://www.amazon.com/dp/B0GH16BGSJ) [**Biotakeware 300 Pack 8 oz Disposable Paper Cups Brown Coffee Cups Unbleached Kraft Paper Sturdy Leak Resistant Hot/Cold Disposable Cups for Party Home Office**Biotakeware**$17.82**4.8★**▲ 261%**](https://www.amazon.com/dp/B0GGZZ6RCP) [**CELLURA Paper Coffee Cups 12 oz 100 Pack Disposable Hot Coffee Cup 12oz White To Go Cups for Hot Drinks Coffee Travel Parties Events**CELLURA**$10.07**4.4★**▲ 260%**](https://www.amazon.com/dp/B0GFN41X8B) [**HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors**HEYCOME**$10.01**4.6★**▲ 257%**](https://www.amazon.com/dp/B0GL6LPK5B) [**Biotakeware 150 Pack 8 oz Disposable Paper Cups Brown Coffee Cups Unbleached Kraft Paper Sturdy Leak Resistant Hot/Cold Disposable Cups for Party Home Office**Biotakeware**$12.40**4.8★**▲ 253%**](https://www.amazon.com/dp/B0GGZRSKR7)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good Quality Glasses”*
**Value For Money**13%
*“Great Deal”*
**Size-Overall**11%
*“Decent size”*
**Color**10%
*“Colors are beautiful”*
**Strength**8%
*“Nice and sturdy”*
**Durability**7%
*“The material feels durable”*
**Advertised Vs Actual Product**7%
*“Exactly as shown”*
**Ease Of Use**4%
*“Easy to hold”*
**Leak-Proof**3%
*“- No leaking”*
**Dishwasher Safe**2%
*“dishwasher friendly”*
### **What buyers complain about **
**Size-Overall**13%
*“Much smaller”*
**Leak-Proof**12%
*“cups leak”*
**Quality-Overall**9%
*“Very cheap quality”*
**Strength**6%
*“Not Sturdy at All”*
**Durability**6%
*“Break easily”*
**Thickness**5%
*“Very thin material”*
**Ease Of Use**4%
*“Too hard to separate”*
**Dishwasher Safe**4%
*“Not Dishwasher safe”*
**Value For Money**3%
*“better price”*
**Advertised Vs Actual Product**3%
*“NOT AS ADVERTISED”*
### **Top return reasons **
**Size-Overall**58%
**Material Quality**7%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Thin**3%
**Color**3%
**Leak-Proof**2%
**Strength**2%
**Smell**1%
## **Common questions**
- **Is paper cup profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 101 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Launch it (73/100).
- **How competitive is the paper cup niche?**
- 58 brands and 746 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in paper cup?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 0.6%.
- **When does demand for paper cup peak?**
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the paper cup niche?**
- Listings span $2.02–$68.32; the average listing price is $17.86 (sweet spot $15–$100). The average incumbent carries 3,903 reviews — the moat a new listing must climb.
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