[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-health-household-papaya-reusable-paper-towels":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":182,"baselines":218,"demand":223,"seasonality":536,"brandShare":549,"products":557,"feedback":600,"searchTerms":715,"related":745,"lastUpdated":171},"89fd3a3fe1e4ebfe1e8a2c35784baab1","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":157,"returnRate":165,"successfulLaunches360":166,"newProducts360":166,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":142,"brandCountYearAgo":172,"sellerCount":172,"signals":173,"avgBsr":174,"pageQuality":166,"unitsSoldMin":175,"unitsSoldAvgMin":176,"unitsSoldAvgMax":177,"revenueMin":178,"revenueMax":179,"avgBrandAgeMonths":180,"avgSellerAgeDays":181,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":166},164886,91726,-0.1783,-0.3768,0.0828,1,4.44,1161,21.71,15.07,31.57,5,8000,0.0103,0,"papaya reusable paper towels","papaya-reusable-paper-towels","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpapaya-reusable-paper-towels","Cleaning Cloths","2026-07-21T02:35:59.319461+00:00",4,[],199,6000,750,1000,130260,173680,31,197,{"score":183,"verdict":184,"components":185},41,"skip",[186,191,194,198,200,202,205,209,212,215],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",34,0.15,164885.56,{"key":192,"score":193,"weight":189,"raw":155},"growth",6,{"key":195,"score":196,"weight":197,"raw":156},"conversion",80,0.1,{"key":199,"score":166,"weight":189,"raw":157},"competition",{"key":201,"score":166,"weight":197,"raw":157},"brandShare",{"key":203,"score":204,"weight":197,"raw":158},"qualityGap",52,{"key":206,"score":207,"weight":208,"raw":159},"reviewMoat",58,0.05,{"key":210,"score":211,"weight":197,"raw":165},"returns",94,{"key":213,"score":214,"weight":208,"raw":160},"avgPrice",92,{"key":216,"score":217,"weight":208,"raw":157},"priceRange",95,{"avgRating":219,"medianPrice":220,"medianReturnRate":221,"nichesTracked":222},4.42,24.38,0.0215,115062,{"points":224,"droppedPartialWeek":535},[225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,494,497,500,503,506,508,511,514,517,520,523,526,529,532],{"week":226,"volume":227},"2024-07-21",7122,{"week":229,"volume":230},"2024-07-28",5053,{"week":232,"volume":233},"2024-08-04",4447,{"week":235,"volume":236},"2024-08-11",4928,{"week":238,"volume":239},"2024-08-18",4348,{"week":241,"volume":242},"2024-08-25",3872,{"week":244,"volume":245},"2024-09-01",3896,{"week":247,"volume":248},"2024-09-08",3808,{"week":250,"volume":251},"2024-09-15",3735,{"week":253,"volume":254},"2024-09-22",3624,{"week":256,"volume":257},"2024-09-29",4373,{"week":259,"volume":260},"2024-10-06",5262,{"week":262,"volume":263},"2024-10-13",7127,{"week":265,"volume":266},"2024-10-20",5336,{"week":268,"volume":269},"2024-10-27",4874,{"week":271,"volume":272},"2024-11-03",4851,{"week":274,"volume":275},"2024-11-10",4639,{"week":277,"volume":278},"2024-11-17",4600,{"week":280,"volume":281},"2024-11-24",5301,{"week":283,"volume":284},"2024-12-01",6258,{"week":286,"volume":287},"2024-12-08",6313,{"week":289,"volume":290},"2024-12-15",4918,{"week":292,"volume":293},"2024-12-22",4913,{"week":295,"volume":296},"2024-12-29",3969,{"week":298,"volume":299},"2025-01-05",4383,{"week":301,"volume":302},"2025-01-12",4438,{"week":304,"volume":305},"2025-01-19",3870,{"week":307,"volume":308},"2025-01-26",4204,{"week":310,"volume":311},"2025-02-02",3357,{"week":313,"volume":314},"2025-02-09",3708,{"week":316,"volume":317},"2025-02-16",3127,{"week":319,"volume":320},"2025-02-23",3022,{"week":322,"volume":323},"2025-03-02",2483,{"week":325,"volume":326},"2025-03-09",2656,{"week":328,"volume":329},"2025-03-16",2346,{"week":331,"volume":332},"2025-03-23",2556,{"week":334,"volume":335},"2025-03-30",2070,{"week":337,"volume":338},"2025-04-06",2423,{"week":340,"volume":341},"2025-04-13",2574,{"week":343,"volume":344},"2025-04-20",2597,{"week":346,"volume":347},"2025-04-27",2730,{"week":349,"volume":350},"2025-05-04",2554,{"week":352,"volume":353},"2025-05-11",2771,{"week":355,"volume":356},"2025-05-18",2627,{"week":358,"volume":359},"2025-05-25",3019,{"week":361,"volume":362},"2025-06-01",3041,{"week":364,"volume":365},"2025-06-08",2870,{"week":367,"volume":368},"2025-06-15",2962,{"week":370,"volume":371},"2025-06-22",2966,{"week":373,"volume":374},"2025-06-29",3155,{"week":376,"volume":377},"2025-07-06",3018,{"week":379,"volume":380},"2025-07-13",4163,{"week":382,"volume":383},"2025-07-20",3034,{"week":385,"volume":386},"2025-07-27",3089,{"week":388,"volume":389},"2025-08-03",3705,{"week":391,"volume":392},"2025-08-10",3270,{"week":394,"volume":395},"2025-08-17",2493,{"week":397,"volume":398},"2025-08-24",2081,{"week":400,"volume":401},"2025-08-31",2200,{"week":403,"volume":404},"2025-09-07",1802,{"week":406,"volume":407},"2025-09-14",1342,{"week":409,"volume":410},"2025-09-21",1380,{"week":412,"volume":413},"2025-09-28",1607,{"week":415,"volume":416},"2025-10-05",1947,{"week":418,"volume":419},"2025-10-12",2122,{"week":421,"volume":422},"2025-10-19",1818,{"week":424,"volume":425},"2025-10-26",1566,{"week":427,"volume":428},"2025-11-02",1600,{"week":430,"volume":431},"2025-11-09",1768,{"week":433,"volume":434},"2025-11-16",2062,{"week":436,"volume":437},"2025-11-23",2008,{"week":439,"volume":440},"2025-11-30",2301,{"week":442,"volume":356},"2025-12-07",{"week":444,"volume":445},"2025-12-14",2642,{"week":447,"volume":448},"2025-12-21",2766,{"week":450,"volume":451},"2025-12-28",2514,{"week":453,"volume":454},"2026-01-04",2582,{"week":456,"volume":457},"2026-01-11",2268,{"week":459,"volume":460},"2026-01-18",2193,{"week":462,"volume":463},"2026-01-25",1839,{"week":465,"volume":466},"2026-02-01",1876,{"week":468,"volume":469},"2026-02-08",1652,{"week":471,"volume":472},"2026-02-15",1371,{"week":474,"volume":475},"2026-02-22",1698,{"week":477,"volume":478},"2026-03-01",1477,{"week":480,"volume":481},"2026-03-08",1550,{"week":483,"volume":484},"2026-03-15",1220,{"week":486,"volume":487},"2026-03-22",1411,{"week":489,"volume":490},"2026-03-29",1278,{"week":492,"volume":493},"2026-04-05",1367,{"week":495,"volume":496},"2026-04-12",1479,{"week":498,"volume":499},"2026-04-19",1257,{"week":501,"volume":502},"2026-04-26",1211,{"week":504,"volume":505},"2026-05-03",1143,{"week":507,"volume":493},"2026-05-10",{"week":509,"volume":510},"2026-05-17",1337,{"week":512,"volume":513},"2026-05-24",1147,{"week":515,"volume":516},"2026-05-31",1091,{"week":518,"volume":519},"2026-06-07",1012,{"week":521,"volume":522},"2026-06-14",649,{"week":524,"volume":525},"2026-06-21",605,{"week":527,"volume":528},"2026-06-28",713,{"week":530,"volume":531},"2026-07-05",597,{"week":533,"volume":534},"2026-07-12",592,false,[537,538,539,540,541,542,543,544,545,546,547,548],1.1360010576880701,0.873077431580803,0.6715261557445683,0.6891719183817373,0.6681454712832792,0.7040676920364902,1.1752677272927592,1.2278583285590468,1.0015522551770404,1.3244017451853158,1.1411279068059288,1.446290501863196,{"top":550,"otherBrandCount":166,"otherClickShare":166},[551,554],{"brand":552,"clickShare":553},"Papaya",0.8137,{"brand":555,"clickShare":556},"Eulnars",0.1864,[558,569,578,585,594],{"asin":559,"title":560,"brand":552,"imageUrl":561,"price":562,"rating":563,"reviews":564,"clickShare90":565,"clickShare360":566,"launchDate":567,"amazonUrl":568},"B0D8L3GSTF","Papaya Swedish Dishcloths for Kitchen 2 Reusable Paper Towels 1 Hook","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eSamOG74L.jpg",15.57,4.4,911,0.5851,0.4617,"2024-07-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D8L3GSTF",{"asin":570,"title":571,"brand":555,"imageUrl":572,"price":161,"rating":573,"reviews":574,"clickShare90":556,"clickShare360":575,"launchDate":576,"amazonUrl":577},"B0CCVXNQBF","Eulnars Swedish Dishcloths for Kitchen 8 Pack Reusable Paper Towels with Clips Non-Scratch Swedish Kitchen Towels Super Absorbent Cellulose Sponge Cloths Dishwasher Safe No Odor","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51gR5aaqLUL.jpg",4.6,3363,0.2267,"2023-08-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CCVXNQBF",{"asin":579,"title":560,"brand":552,"imageUrl":580,"price":581,"rating":563,"reviews":564,"clickShare90":582,"clickShare360":583,"launchDate":567,"amazonUrl":584},"B0D8L4TC2X","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UUnWcxrvL.jpg",15.56,0.0978,0.1383,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D8L4TC2X",{"asin":586,"title":587,"brand":552,"imageUrl":588,"price":589,"rating":563,"reviews":590,"clickShare90":591,"clickShare360":592,"launchDate":567,"amazonUrl":593},"B0D8L6L158","Papaya Reusable Paper Towels Premium Swedish Dishcloths with Hook Non-Scratch Reusable Paper Towel 1 Sheet Replaces 17 Rolls - 4 Sheets 2 Hooks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41uuO+3XPvL.jpg",30.78,310,0.0915,0.1593,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D8L6L158",{"asin":595,"title":587,"brand":552,"imageUrl":596,"price":162,"rating":563,"reviews":590,"clickShare90":597,"clickShare360":598,"launchDate":567,"amazonUrl":599},"B0D8L6BL2G","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JPC-SAVYL.jpg",0.0393,0.014,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D8L6BL2G",{"love":601,"hate":658,"returnReasons":694},[602,609,616,622,629,635,641,645,649,653],{"topic":603,"percentOfMentions":604,"verbatims":605},"Ease Of Cleaning",0.2439,[606,607,608],"They clean dishes","clean very well","These towels making cleaning fun again",{"topic":610,"percentOfMentions":611,"verbatims":612},"Absorbency",0.1061,[613,614,615],"Good size and absorbent","Highly absorbant","they are sooooooo absorbent",{"topic":617,"percentOfMentions":197,"verbatims":618},"Quality-Overall",[619,620,621],"Excellent product","so overall I am very satisfied with the product","Good quality, they hold up well",{"topic":623,"percentOfMentions":624,"verbatims":625},"Durability",0.0848,[626,627,628],"They are very durable","they hold up well","They hold up well",{"topic":630,"percentOfMentions":631,"verbatims":632},"Washability",0.0682,[633,634],"washable","Can easily wash in the washing machine",{"topic":636,"percentOfMentions":637,"verbatims":638},"Print Quality",0.0455,[639,640],"Beautiful print patterns too","Am very please to say these reusables have delightful prints",{"topic":642,"percentOfMentions":637,"verbatims":643},"Advertised Vs Actual Product",[644],"Does just what it says it does",{"topic":646,"percentOfMentions":637,"verbatims":647},"Strength",[648],"Sturdy & work well",{"topic":650,"percentOfMentions":637,"verbatims":651},"Smell",[652],"And there is no odor",{"topic":654,"percentOfMentions":655,"verbatims":656},"Ease Of Use",0.0227,[657],"Very practical, if a bit unnecessary",[659,665,670,673,677,683,688,692],{"topic":650,"percentOfMentions":660,"verbatims":661},0.1917,[662,663,664],"I think the smell is imbedded in the chemical makeup of the towels","Smell Awful Like a Sewage Drain Pipe","If you have ever worked on plumbing you will notice they smell like fumes that come from a drain pipe",{"topic":666,"percentOfMentions":667,"verbatims":668},"Value For Money",0.125,[669],"Very expensive compared to other brands that do the same job",{"topic":642,"percentOfMentions":667,"verbatims":671},[672],"Fraudulent Advertising",{"topic":674,"percentOfMentions":667,"verbatims":675},"Eco Friendliness",[676],"This is not compostable or recyclable",{"topic":678,"percentOfMentions":679,"verbatims":680},"Moist\u002FDry",0.0667,[681,682],"don't absorb water so well until they get a little moisture","They get stiff when dry",{"topic":684,"percentOfMentions":685,"verbatims":686},"Hard Feel",0.025,[687],"The back side is very rough",{"topic":689,"percentOfMentions":685,"verbatims":690},"Stain Resistance",[691],"I just had to throw one out because it got too stained",{"topic":610,"percentOfMentions":685,"verbatims":693},[681],[695,697,699,702,705,706,708,711,713,714],{"reason":666,"pct":696},0.1702,{"reason":698,"pct":696},"Size-Overall",{"reason":700,"pct":701},"Material Quality",0.1277,{"reason":703,"pct":704},"Wet Cleaning",0.0851,{"reason":617,"pct":704},{"reason":642,"pct":707},0.0674,{"reason":709,"pct":710},"Functionality-Overall",0.0638,{"reason":610,"pct":712},0.0319,{"reason":650,"pct":712},{"reason":689,"pct":712},[716,720,725,730,735,740],{"term":167,"volume":717,"growthQoq":718,"conversionRate":719},66080,-0.4359,0.0526,{"term":721,"volume":722,"growthQoq":723,"conversionRate":724},"papaya paper towels",8484,-0.2065,0.0517,{"term":726,"volume":727,"growthQoq":728,"conversionRate":729},"papaya towels reusable with hook",4667,-0.2379,0.0459,{"term":731,"volume":732,"growthQoq":733,"conversionRate":734},"papaya towels",6940,-0.3446,0.0426,{"term":736,"volume":737,"growthQoq":738,"conversionRate":739},"papaya towel",3549,-0.1089,0.0292,{"term":741,"volume":742,"growthQoq":743,"conversionRate":744},"papaya reusables",2006,-0.2235,0.0333,[746,753,760,765,770,775],{"title":747,"href":748,"score":749,"verdict":750,"marketSize":751,"growth90":752},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":754,"href":755,"score":756,"verdict":757,"marketSize":758,"growth90":759},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":761,"href":762,"score":756,"verdict":750,"marketSize":763,"growth90":764},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":766,"href":767,"score":756,"verdict":757,"marketSize":768,"growth90":769},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":771,"href":772,"score":756,"verdict":757,"marketSize":773,"growth90":774},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":776,"href":777,"score":756,"verdict":757,"marketSize":778,"growth90":779},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132]