---
title: "Trend — panty liners for women - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/panty-liners-for-women/trend"
last_updated: "2026-08-12T03:27:01.300Z"
locale: en
meta:
  description: "Niche score 58/100 · $9.7M/yr market · 5.2M searches/yr · $10.76 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $9.7M/yr market · 5.2M searches/yr · $10.76 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — panty liners for women - Flapen"
---

# **panty liners for women**

**Launch it**

A $9.7M/yr market growing +8.3% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 35Conversion 98Competition 52Returns 99Price range 68Avg price 40Brand share 15Review moat 18Quality gap 27

**Market size**

**Incredible****$9.7M**

$9.7M/yr · 5.2M searches

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$2.83–$41.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.76**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+8.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****17,122.68**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Trend