---
title: "Pantothenic Acid — $662K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pantothenic-acid"
last_updated: "2026-08-12T00:49:15.554Z"
locale: en
meta:
description: "Niche score 46/100 · $662K/yr market · 331K searches/yr · $15.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $662K/yr market · 331K searches/yr · $15.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pantothenic Acid — $662K/yr Amazon US Niche (2026) - Flapen"
---
# **pantothenic acid**
**Skip it**
A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Market size 67Growth 18Conversion 96Competition 8Returns 100Price range 61Avg price 76Brand share 12Review moat 31Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.44**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$662K**
$662K/yr · 331K searches
**Price range**
**Good****$8.28–$25.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,379.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, pantothenic acid is a $662K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pantothenic acid market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$618K–$772K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#545**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**2%**
- NOW Foods57% - Nutricost20% - Pure Encapsulations9% - Life Extension5% - Micro Ingredients4% - Solgar2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -14.0% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/pantothenic-acid/trend)
## **Top pantothenic acid search terms**
- **pantothenic acid**150K/yr-21.3%13.2% conv. - **vitamin b5**67K/yr-1.1%6.4% conv. - **pantothenic acid 500mg**19K/yr-2.6%17.0% conv. - **b5 vitamin**13K/yr+11.5%4.6% conv. - **vitamin b5 pantothenic acid**15K/yr-11.4%10.1% conv. - **b5 supplement**7K/yr-25.5%9.3% conv. - **pantothenic**6K/yr-34.2%6.3% conv. - **pantothenic acid 1000mg**4K/yr+37.5%11.7% conv. - **now pantothenic acid 500mg**2K/yr+289.5%20.4% conv. - **vitamina b5**5K/yr-31.6%2.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/pantothenic-acid/search-terms)
## **Top pantothenic acid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$99K30%$199K45%$298K60%$397K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Foods Supplements Pantothenic Acid (Vitamin B-5) 500 mg B-Complex Vitamin 100 Capsules**NOW Foods**$8.28**4.5★9,937 rev](https://www.amazon.com/dp/B0013OQLZA) [2**Nutricost Pantothenic Acid (Vitamin B5) 500mg 240 Capsules**Nutricost**$18.70**4.6★4,271 rev](https://www.amazon.com/dp/B01IG07G4I) [3**NOW Foods Supplements Pantothenic Acid (Vitamin B-5) 500 mg B-Complex Vitamin 250 Capsules**NOW Foods**$17.47**4.5★9,937 rev](https://www.amazon.com/dp/B0013OUQEM) [4**Pure Encapsulations Pantothenic Acid | Hypoallergenic Supplement Supports Cellular Energy Production Adrenal and Cardiovascular Health* | 120 Capsules**Pure Encapsulations**$25.31**4.6★635 rev](https://www.amazon.com/dp/B003GCGLX4) [5**Life Extension Pantothenic Acid 500 mg Vitamin B5 Calcium Support Healthy Metabolism Mitochondrial Energy Production Gluten-Free Non-GMO Vegetarian 100 Capsules**Life Extension**$10.00**4.4★471 rev](https://www.amazon.com/dp/B06XHPW27Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carlyle Pantothenic Acid Vitamin B5 | 1000mg | 100 Capsules**Carlyle**$9.47**261 rev3y ago](https://www.amazon.com/dp/B0BRJXQ4GT) [**Pantothenic Acid Vitamin B5 Supplement Vitamin B5 500mg Per Count 365 Capsules (1 Year Supply) B-Complex Vitamin Support Energy Production and Nervous System Non-GMO**Micro Ingredients**$19.22**778 rev6y ago](https://www.amazon.com/dp/B08MX59VV3) [**Life Extension Pantothenic Acid 500 mg Vitamin B5 Calcium Support Healthy Metabolism Mitochondrial Energy Production Gluten-Free Non-GMO Vegetarian 100 Capsules**Life Extension**$10.00**471 rev9y ago](https://www.amazon.com/dp/B06XHPW27Y) [**Nutricost Pantothenic Acid (Vitamin B5) 500mg 240 Capsules**Nutricost**$18.70**4,271 rev10y ago](https://www.amazon.com/dp/B01IG07G4I) [**Pure Encapsulations Pantothenic Acid | Hypoallergenic Supplement Supports Cellular Energy Production Adrenal and Cardiovascular Health* | 120 Capsules**Pure Encapsulations**$25.31**635 rev16y ago](https://www.amazon.com/dp/B003GCGLX4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NOW Foods Supplements Pantothenic Acid (Vitamin B-5) 500 mg B-Complex Vitamin 100 Capsules**NOW Foods**$8.28**4.5★**▲ 35%**](https://www.amazon.com/dp/B0013OQLZA) [**Pantothenic Acid Vitamin B5 Supplement Vitamin B5 500mg Per Count 365 Capsules (1 Year Supply) B-Complex Vitamin Support Energy Production and Nervous System Non-GMO**Micro Ingredients**$19.22**4.7★**▲ 12%**](https://www.amazon.com/dp/B08MX59VV3) [**Pure Encapsulations Pantothenic Acid | Hypoallergenic Supplement Supports Cellular Energy Production Adrenal and Cardiovascular Health* | 120 Capsules**Pure Encapsulations**$25.31**4.6★**▲ 11%**](https://www.amazon.com/dp/B003GCGLX4) [**Life Extension Pantothenic Acid 500 mg Vitamin B5 Calcium Support Healthy Metabolism Mitochondrial Energy Production Gluten-Free Non-GMO Vegetarian 100 Capsules**Life Extension**$10.00**4.4★**▲ 11%**](https://www.amazon.com/dp/B06XHPW27Y) [**Carlyle Pantothenic Acid Vitamin B5 | 1000mg | 100 Capsules**Carlyle**$9.47**4.7★**— 6%**](https://www.amazon.com/dp/B0BRJXQ4GT)
**~~View all trending →~~**
## **What buyers say about pantothenic acid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Pure Encapsulations has a good reputation”*
**Skin Health**19%
*“this helped my skin clear”*
**Vitamin**10%
*“Miracle supplement for me”*
**Value For Money**9%
*“Great value”*
**Hair Growth**6%
*“My hair, you could actually tell a difference by me taking this it is thickened out”*
**Calcium**6%
*“I've tried other types and brands, this Nurticost Pantothenic acid is noticeably a great help with my use”*
**Acid Regulator/Stomach Ache Relief**6%
*“Decent formulation doesn't bother my stomach”*
**Strength**3%
*“To strong”*
**Hormonal Balance**3%
*“it really help cleared my skin especially since i was dealing with hormonal acne which is the worst”*
**Energy Level**3%
*“Energy”*
### **What buyers complain about **
**Visibility**25%
*“Doesnt do anything that I can see”*
**Stale/Rotten/Spoiled**25%
*“Stale product”*
**Dosage**13%
*“To strong of a dose”*
**Value For Money**6%
*“My only reason for four stars is the price”*
## **Common questions**
- **Is pantothenic acid profitable to sell on Amazon United States?**
- The niche generates $662K/yr across 8 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pantothenic acid niche?**
- 7 brands and 29 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in pantothenic acid?**
- Top complaints mined from reviews: Visibility, Stale/Rotten/Spoiled, Dosage. The return rate is 0.0%.
- **When does demand for pantothenic acid peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the pantothenic acid niche?**
- Listings span $8.28–$25.31; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 3,380 reviews — the moat a new listing must climb.
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