---
title: "Trend — pads - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pads/trend"
last_updated: "2026-08-12T01:51:19.695Z"
locale: en
meta:
  description: "Niche score 59/100 · $21.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $21.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pads - Flapen"
---

# **pads**

**Worth a look**

Shows a $21.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 21Conversion 91Competition 82Returns 99Price range 51Avg price 64Brand share 9Review moat 20Quality gap 23

**Market size**

**Incredible****$21.2M**

$21.2M/yr · 14.0M searches

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Avg price**

**Good****$13.65**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.64–$25.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,496.63**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Trend