---
title: "Search terms — pads and tampons combo pack - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pads-and-tampons-combo-pack/search-terms"
last_updated: "2026-08-05T21:23:44.577Z"
locale: en
meta:
  description: "Niche score 59/100 · $15.9M/yr market · 5.9M searches/yr · $13.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $15.9M/yr market · 5.9M searches/yr · $13.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — pads and tampons combo pack - Flapen"
---

# **pads and tampons combo pack**

**Launch it**

A $15.9M/yr market growing +3.6% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 29Conversion 100Competition 67Returns 99Price range 64Avg price 66Brand share 7Review moat 23Quality gap 15

**Market size**

**Incredible****$15.9M**

$15.9M/yr · 5.9M searches

**Conversion**

**Incredible****19.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.89**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.91–$29.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+3.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,974.22**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms