---
title: "Paba — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/paba"
last_updated: "2026-08-12T01:50:38.633Z"
locale: en
meta:
description: "Niche score 54/100 · $44K/yr market · 46K searches/yr · $19.09 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $44K/yr market · 46K searches/yr · $19.09 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paba — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **paba**
**Worth a look**
Shows low returns (0.0%), but a small market ($44K/yr) keeps it on the watch list.
Market size 11Growth 75Conversion 59Competition 29Returns 100Price range 83Avg price 85Brand share 43Review moat 67Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.18–$63.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+59.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****801.39**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$44K**
$44K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, paba is a $44K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paba market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$57K–$76K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#4,455**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**17%**
- NOW Foods46% - Best Naturals13% - NaturesPlus8% - Source Naturals6% - Clean Nutraceuticals6% - Swanson4% - Open — no brand owns it (6 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — +59.8% search growth over the last 90 days.
3K2KSpike '26Prime Day '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/paba/trend)
## **Top paba search terms**
- **paba supplement**19K/yr+95.7%6.1% conv. - **paba**24K/yr+38.8%7.4% conv. - **potaba**2K/yr-21.0%1.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/paba/search-terms)
## **Top paba products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Supplements PABA (Para-Aminobenzoic Acid) 500 mg B-Complex Family 100 Capsules**NOW Foods**$8.29**4.5★1,003 rev](https://www.amazon.com/dp/B00028LV9E) [2**NOW Foods PABA 500mg 100 Capsules (Pack of 2)**NOW Foods**$18.87**4.6★144 rev](https://www.amazon.com/dp/B016OPWNRC) [3**Best Naturals PABA 500 mg 180 Tablets**Best Naturals**$13.52**4.4★111 rev](https://www.amazon.com/dp/B013CR0RAA) [4**NaturesPlus PABA - 1000 mg 60 Sustained Release Tablets - Skin Health Support Supplement - Promotes Energy & Digestive Wellness - Gluten Free - 60 Servings**NaturesPlus**$19.11**4.6★179 rev](https://www.amazon.com/dp/B00014HH56) [5**BESTVITE PABA 500mg (120 Veg Caps) (para-Aminobenzoic Acid) - No Stearates**BESTVITE**$16.69**4.5★43 rev](https://www.amazon.com/dp/B08LXRM98P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gray Hair Rescind with Catalase Saw Palmetto & Biotin Anti Gray Hair Vitamins for Men & Women PABA Fo-Ti Pantothenic Acid Restores Natural Hair Color Antiaging Hair Skin & Nails 120 Capsules**DR VITAMIN SOLUTIONS**$63.55**928 rev2mo ago](https://www.amazon.com/dp/B0H34WVWL6) [**DEAL SUPPLEMENT Methylated B Complex for Women 240 Vegetarian Capsules | 15-in-1 Bioactive Formula with Methylated & Activated B Vitamins Plus Inositol Cranberry Choline PABA & DHEA | Non-GMO**DEAL SUPPLEMENT**$23.35**31 rev7mo ago](https://www.amazon.com/dp/B0G87MJHNZ) [**MelaVibe Internal Tanning Drops Supplement Astaxanthin Lycopene PABA L-Tyrosine Beta Carotene Grape Seed Polypodium Leucotomos MSM Gotu Kola Amla Copper Selenium Skin Radiance by Clean Nutra 4 Fl Oz**Clean Nutraceuticals**$26.18**78 rev1y ago](https://www.amazon.com/dp/B0FK6VNRXH) [**Best Naturals Vitamin B Complex with Inositol PABA 240 Tablets - Made in the USA - Non-GMO & Gluten Free**Best Naturals**$19.43**44 rev1y ago](https://www.amazon.com/dp/B0DXR35KX6) [**Vitamin B Complex Liquid Drops | Thiamine B1 B6 B2 B3 B4 B5 B7 B9 B12 Niacinamide Paba Choline Inositol Taurine Probiotics Beet Root Spirulina - Plant-B Vitamin Supplements by Clean Nutra**Clean Nutraceuticals**$24.43**983 rev1y ago](https://www.amazon.com/dp/B0DK4XYJCR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gray Hair Rescind with Catalase Saw Palmetto & Biotin Anti Gray Hair Vitamins for Men & Women PABA Fo-Ti Pantothenic Acid Restores Natural Hair Color Antiaging Hair Skin & Nails 120 Capsules**DR VITAMIN SOLUTIONS**$63.55**4.3★**▲ 144%**](https://www.amazon.com/dp/B0H34WVWL6) [**DEAL SUPPLEMENT Methylated B Complex for Women 240 Vegetarian Capsules | 15-in-1 Bioactive Formula with Methylated & Activated B Vitamins Plus Inositol Cranberry Choline PABA & DHEA | Non-GMO**DEAL SUPPLEMENT**$23.35**4.8★**▲ 104%**](https://www.amazon.com/dp/B0G87MJHNZ) [**Best Naturals Vitamin B Complex with Inositol PABA 240 Tablets - Made in the USA - Non-GMO & Gluten Free**Best Naturals**$19.43**4.5★**▲ 64%**](https://www.amazon.com/dp/B0DXR35KX6) [**Swanson PABA - Powerful B Complex Supporting Red Blood Cell Formation - Folic Acid Component Aiding Supply Oxygen to Cells and Skin Health Support - (120 Capsules 500mg Each) (2 Pack)**Swanson**$26.41**4.5★**▲ 54%**](https://www.amazon.com/dp/B07RDYRG3H) [**MelaVibe Internal Tanning Drops Supplement Astaxanthin Lycopene PABA L-Tyrosine Beta Carotene Grape Seed Polypodium Leucotomos MSM Gotu Kola Amla Copper Selenium Skin Radiance by Clean Nutra 4 Fl Oz**Clean Nutraceuticals**$26.18**3.5★**▲ 49%**](https://www.amazon.com/dp/B0FK6VNRXH)
**~~View all trending →~~**
## **What buyers say about paba**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**19%
*“Vitamins that actually work Amazing”*
**Quality-Overall**16%
*“Overall, its a high-quality, easy-to-take, hydrating, nutrient-rich supplement with a nice fruity flavor, though the tanning results are still uncertain”*
**Taste-Overall**11%
*“no weird taste.”*
**Energy Level**7%
*“Energy level was boosted”*
**Flavor**7%
*“Tastes & smells very nice”*
**Efficiency**5%
*“Worked for me”*
**Ease Of Use**4%
*“Convenient to use”*
**Nutritional Content**4%
*“Very good, like the combo nutriants”*
**Acid Regulator/Stomach Ache Relief**3%
*“I didnt have stomach upset”*
**Dilute/Watery**3%
*“Liquid so much easier”*
### **What buyers complain about **
**Taste-Overall**28%
*“Taste awful”*
**Functionality-Overall**13%
*“This did not work for me”*
**Advertised Vs Actual Product**10%
*“Amazon for allowing them to use false advertising by stating all natural ingredients”*
**Leak-Proof**6%
*“it drips on the bottle”*
**Quality-Overall**6%
*“Worst tan product”*
**Flavor**5%
*“Horrible flavor”*
**Nutritional Content**4%
*“its a health detriment”*
**Artificial Sweeteners**3%
*“Taste is not sweeten just natural”*
**Dosage**3%
*“My only caution is the copper content — at 2mg per day”*
**Contamination**2%
*“Possible Gluten contamination”*
## **Common questions**
- **Is paba profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +59.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the paba niche?**
- 12 brands and 32 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in paba?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- **What does it cost to enter the paba niche?**
- Listings span $6.18–$63.55; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 801 reviews — the moat a new listing must climb.
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