---
title: "P5p — $940K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/p5p"
last_updated: "2026-08-11T23:52:12.192Z"
locale: en
meta:
description: "Niche score 59/100 · $940K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $940K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "P5p — $940K/yr Amazon US Niche (2026) - Flapen"
---
# **p5p**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 22Conversion 96Competition 32Returns 100Price range 84Avg price 92Brand share 51Review moat 67Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$21.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.49–$54.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$940K**
$940K/yr · 324K searches
**Review moat**
**Good****802.59**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, p5p is a $940K/yr Amazon United States market (324K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **p5p market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$879K–$1.1M**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **101 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**20%**
- Nutricost33% - Pure Encapsulations23% - Seeking Health6% - Horbäach6% - THORNE6% - NOW Foods6%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -6.6% search growth over the last 90 days.
10K6KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/p5p/trend)
## **Top p5p search terms**
- **p5p**122K/yr-0.7%16.1% conv. - **p5p vitamin b6**53K/yr-6.9%10.8% conv. - **p5p supplement**23K/yr+0.5%15.9% conv. - **b6 p5p**34K/yr-30.8%11.0% conv. - **vitamin b6 p5p**19K/yr-26.1%9.5% conv. - **pyridoxal-5-phosphate**16K/yr-18.1%10.7% conv. - **p-5-p**12K/yr+6.1%14.0% conv. - **p5p50 pure encapsulations**5K/yr+33.0%27.1% conv. - **vitamin p**4K/yr+79.4%0.8% conv. - **p5p 25mg**5K/yr-22.4%10.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/p5p/search-terms)
## **Top p5p products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$94K20%$188K30%$282K40%$376K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutricost P5P Vitamin B6 Supplement 50mg 240 Capsules (Pyridoxal-5-Phosphate) - Vegetarian Friendly Non-GMO Gluten Free**Nutricost**$16.86**4.7★1,384 rev](https://www.amazon.com/dp/B08YS9T41V) [2**Pure Encapsulations P5P 50 - Active Vitamin B6 - Supports Energy Metabolism & Brain Health* - Gluten Free & Non-GMO - 60 Capsules**Pure Encapsulations**$19.80**4.7★1,928 rev](https://www.amazon.com/dp/B07G2K22X2) [3**Nutricost P5P Vitamin B6 Supplement 100mg 240 Capsules Gluten-Free**Nutricost**$21.73**4.7★948 rev](https://www.amazon.com/dp/B08ZCLK948) [4**Seeking Health P-5-P (Pyridoxal 5-Phosphate) - Immune Health & Homocysteine Metabolism Support - Support Energy Production with Bioavailable Vitamin B6-25 100 Capsules**Seeking Health**$20.88**4.7★695 rev](https://www.amazon.com/dp/B00XO756X2) [5**Horbach P5P Activated Vitamin B6 100mg | 120 Vegetarian Tablets**Horbäach**$9.04**4.6★1,265 rev](https://www.amazon.com/dp/B07M5HTM7B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Micro Ingredients P5P 100mg Per Serving 240 Softgels - Active Vitamin B6 with Methylated B12 - Made with MCT Oil - Supports Energy Metabolism & Brain Health* - Gluten Free & Non-GMO**Micro Ingredients**$15.87**36 rev6mo ago](https://www.amazon.com/dp/B0GFGL7HGS) [**Think Above P5P Liquid Drops Activated Vitamin B6 (Pyridoxal-5-Phosphate) Fast Absorption Formula Nervous System & Energy Support 2 oz (60 mL)**Think Above**$15.46**130 rev1y ago](https://www.amazon.com/dp/B0F9WQHQYC) [**BulkSupplements.com Pyridoxal 5 Phosphate Capsules - P5P Supplement Vitamin B6 Supplement - Essential & Gluten Free 1 Capsule per Serving 50mg Serving 500 Count (Pack of 1)**BulkSupplements**$21.60**82 rev1y ago](https://www.amazon.com/dp/B0DRZ63VMP) [**Best Naturals P5P Vitamin B6 (Pyridoxal 5 Phosphate) 100 mg/Serving - 120 Tablets - an Active Form of Vitamin B6.**Best Naturals**$8.80**582 rev4y ago](https://www.amazon.com/dp/B09RQ7NQ7M) [**Nutricost P5P Vitamin B6 Supplement 100mg 240 Capsules Gluten-Free**Nutricost**$21.73**948 rev5y ago](https://www.amazon.com/dp/B08ZCLK948)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Micro Ingredients P5P 100mg Per Serving 240 Softgels - Active Vitamin B6 with Methylated B12 - Made with MCT Oil - Supports Energy Metabolism & Brain Health* - Gluten Free & Non-GMO**Micro Ingredients**$15.87**4.6★**▲ 309%**](https://www.amazon.com/dp/B0GFGL7HGS) [**Swanson P-5-P (Pyridoxal-5-Phosphate) Coenzymated Vitaminb-6 20 Milligrams 60 Capsules (1 Pack)**Swanson**$8.49**4.7★**▲ 21%**](https://www.amazon.com/dp/B079WYNTQB) [**NatureBell P5P Vitamin B6 100mg Per Serving 240 Capsules | Activated Pyridoxal 5 Phosphate Supplements Essential B Vitamins for Brain & Memory Health Non-GMO**NatureBell**$18.73**4.7★**▲ 19%**](https://www.amazon.com/dp/B07GCBWP2M) [**Nutricost P5P Vitamin B6 Supplement 50mg 240 Capsules (Pyridoxal-5-Phosphate) - Vegetarian Friendly Non-GMO Gluten Free**Nutricost**$16.86**4.7★**— 9%**](https://www.amazon.com/dp/B08YS9T41V) [**Nutricost P5P Vitamin B6 Supplement 100mg 240 Capsules Gluten-Free**Nutricost**$21.73**4.7★**— 7%**](https://www.amazon.com/dp/B08ZCLK948)
**~~View all trending →~~**
## **What buyers say about p5p**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great product, works as intended”*
**Vitamin**12%
*“Overall a great choice for B Vitamin suppplement”*
**Value For Money**7%
*“Good value”*
**Dosage**6%
*“Two per serving is reasonable”*
**Ease Of Chewing/Swallowing**4%
*“Easy to swallow”*
**Sleep Quality**4%
*“It immediately helped me get to sleep faster and sleep better”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“It seems to do its job”*
**Energy Level**4%
*“His energy level is up”*
**Efficiency**3%
*“Works great”*
### **What buyers complain about **
**Dosage**18%
*“often had trouble keeping the dosage right between the two”*
**Ease Of Use**8%
*“UNABLE TO USE”*
**Side Effects**7%
*“Caused more harm than good”*
**Vitamin**5%
*“I'm terrible at supplement reviews because, to be honest, I never feel any different,”*
**Size-Overall**5%
*“Short capsules”*
**Value For Money**5%
*“hate their prices lol”*
**Nutritional Content**3%
*“I have tried maybe 8 Nutricost products and they all seem to do nothing”*
**Quality-Overall**1%
*“Seems there are quality control issues”*
**Thickness**1%
*“It is thin”*
**Absorbency**1%
*“It absorbs and is used in the body as other b6 builds up aa it isn't well absorbed”*
### **Top return reasons **
**Vitamin**40%
**Functionality-Overall**20%
**Joint Pain**20%
**Compatibility-Overall**20%
## **Common questions**
- **Is p5p profitable to sell on Amazon United States?**
- The niche generates $940K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the p5p niche?**
- 15 brands and 32 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in p5p?**
- Top complaints mined from reviews: Dosage, Ease Of Use, Side Effects. The return rate is 0.0%.
- **When does demand for p5p peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the p5p niche?**
- Listings span $8.49–$54.45; the average listing price is $21.97 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.
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