---
title: "Trend — p&g products - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/p-g-products/trend"
last_updated: "2026-08-12T02:15:16.156Z"
locale: en
meta:
  description: "Niche score 38/100 · $223K/yr market · 213K searches/yr · $16.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $223K/yr market · 213K searches/yr · $16.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — p&g products - Flapen"
---

# **p&g products**

**Skip it**

A deep review moat (69,852 avg reviews) — this niche doesn't clear our bar today.

Market size 43Growth 5Conversion 70Competition 31Returns 99Price range 71Avg price 78Brand share 3Review moat 0Quality gap 13

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.23**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.24–$41.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$223K**

$223K/yr · 213K searches

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-40.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****69,852.13**

avg incumbent reviews — the moat a new listing must climb

## Trend