---
title: "P&g Products — $223K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/p-g-products"
last_updated: "2026-08-12T00:07:18.946Z"
locale: en
meta:
description: "Niche score 38/100 · $223K/yr market · 213K searches/yr · $16.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $223K/yr market · 213K searches/yr · $16.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "P&g Products — $223K/yr Amazon US Niche (2026) - Flapen"
---
# **p&g products**
**Skip it**
A deep review moat (69,852 avg reviews) — this niche doesn't clear our bar today.
Market size 43Growth 5Conversion 70Competition 31Returns 99Price range 71Avg price 78Brand share 3Review moat 0Quality gap 13
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.23**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.24–$41.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$223K**
$223K/yr · 213K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-40.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****69,852.13**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, p&g products is a $223K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 38/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **p&g products market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$203K–$243K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**130**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Downy79% - Gain12% - Tide4% - Dawn2% - Bounty2% - Charmin1%
## **Demand**
Weekly Amazon search volume, last 19 weeks — -40.0% search growth over the last 90 days.
3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/p-g-products/trend)
## **Top p&g products search terms**
- **downy cool cotton**24K/yr+6.3%13.5% conv. - **p&g products**41K/yr-59.7%0.7% conv. - **p&g**29K/yr-43.6%0.5% conv. - **procter and gamble promotion**12K/yr-10.7%0.5% conv. - **downy cool cotton fabric softener**10K/yr-3.2%17.2% conv. - **gain odor defense fabric softener**8K/yr-6.1%11.6% conv. - **p&g products promotion deals**15K/yr-51.0%0.3% conv. - **procter and gamble**8K/yr-26.3%0.2% conv. - **procter and gamble products**21K/yr-71.6%0.2% conv. - **cool cotton downy**4K/yr+11.9%17.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/p-g-products/search-terms)
## **Top p&g products products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$45K30%$67K40%$89K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 140 fl oz 190 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics**Downy**$11.98**4.8★33,230 rev](https://www.amazon.com/dp/B0C8X2Z37V) [2**Downy Cool Cotton In-Wash Laundry Scent Booster Beads 24 oz laundry scent beads Long-lasting Freshness**Downy**$15.78**4.9★1,930 rev](https://www.amazon.com/dp/B0CCGKY4MP) [3**Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 111 fl oz 150 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics**Downy**$10.52**4.8★36,896 rev](https://www.amazon.com/dp/B0CCK3QYSH) [4**Gain Super Fresh Blast Liquid Odor Defense Fabric Softener 140 FL OZ 190 Load Softening Laundry Conditioner for 2 in 1 Freshness plus Odor Protection**Gain**$12.16**4.8★8,153 rev](https://www.amazon.com/dp/B0CCK46S54) [5**Downy Fabric Softener Dryer Sheets April Fresh 240 Count**Downy**$9.01**4.8★32,633 rev](https://www.amazon.com/dp/B083C76GRS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 100 fl oz 136 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics**Downy**$9.75**348 rev8mo ago](https://www.amazon.com/dp/B0FXNL6XYD) [**Downy Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible**Downy**$14.72**8,802 rev9mo ago](https://www.amazon.com/dp/B0FG8NG53Z) [**Gain Odor Defense In-wash Scent Booster Super Fresh Blast scent 21.1 OZ 2 in 1 Freshness plus Odor Protection laundry scent beads**Gain**$14.83**2,260 rev1y ago](https://www.amazon.com/dp/B0DZZBXNLD) [**Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 111 fl oz 150 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics**Downy**$10.52**36,896 rev2y ago](https://www.amazon.com/dp/B0CCK3QYSH) [**Gain Super Fresh Blast Liquid Odor Defense Fabric Softener 140 FL OZ 190 Load Softening Laundry Conditioner for 2 in 1 Freshness plus Odor Protection**Gain**$12.16**8,153 rev2y ago](https://www.amazon.com/dp/B0CCK46S54)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 100 fl oz 136 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics**Downy**$9.75**4.8★**▲ 97%**](https://www.amazon.com/dp/B0FXNL6XYD) [**Downy Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible**Downy**$14.72**4.7★**▲ 65%**](https://www.amazon.com/dp/B0FG8NG53Z) [**Downy Cool Cotton In-Wash Laundry Scent Booster Beads 24 oz laundry scent beads Long-lasting Freshness**Downy**$15.78**4.9★**▲ 36%**](https://www.amazon.com/dp/B0CCGKY4MP) [**Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 140 fl oz 190 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics**Downy**$11.98**4.8★**▲ 18%**](https://www.amazon.com/dp/B0C8X2Z37V) [**Downy Rinse Laundry Odor Remover Cool Cotton Scent 48 fl oz Fabric Softener And Laundry Odor Removal Rinse Fights Odors At The Source HE Compatible**Downy**$11.58**4.7★**▲ 16%**](https://www.amazon.com/dp/B0B83T9H8C)
**~~View all trending →~~**
## **What buyers say about p&g products**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“Clean scent”*
**Value For Money**11%
*“Best value”*
**Ease Of Cleaning**10%
*“Cleans great”*
**Quality-Overall**8%
*“Excellent product”*
**Advertised Vs Actual Product**4%
*“As Described”*
**Soft Feel**4%
*“Softer tissue”*
**Ease Of Use**3%
*“Super handy”*
**Efficiency**2%
*“Works well”*
**Washability**2%
*“This wash sense booster is great”*
**Size-Overall**2%
*“True to size”*
### **What buyers complain about **
**Leak-Proof**15%
*“leaked out everywhere”*
**Smell**14%
*“Bad scent”*
**Value For Money**7%
*“Cost too much”*
**Quality-Overall**5%
*“Poor quality control”*
**Ease Of Cleaning**4%
*“Dont really clean anything”*
**Size-Overall**4%
*“They are small”*
**Dilute/Watery**3%
*“Watered down”*
**Thickness**3%
*“It was thick like pudding”*
**Advertised Vs Actual Product**2%
*“It really doesn't do the job the way advertisement says”*
**Stain Resistance**2%
*“it stained my painted concrete”*
### **Top return reasons **
**Leak-Proof**45%
**Smell**18%
**Value For Money**9%
**Advertised Vs Actual Product**7%
**Size-Overall**4%
**Material Quality**2%
**Moist/Dry**1%
**Functionality-Overall**1%
**Dilute/Watery**1%
**Fabric Quality**1%
## **Common questions**
- **Is p&g products profitable to sell on Amazon United States?**
- The niche generates $223K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the p&g products niche?**
- 6 brands and 130 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in p&g products?**
- Top complaints mined from reviews: Leak-Proof, Smell, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the p&g products niche?**
- Listings span $4.24–$41.44; the average listing price is $16.23 (sweet spot $15–$100). The average incumbent carries 69,852 reviews — the moat a new listing must climb.
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