---
title: "Oxo Brush Head Replacement — $371K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/oxo-brush-head-replacement"
last_updated: "2026-08-12T00:48:58.447Z"
locale: en
meta:
description: "Niche score 43/100 · $371K/yr market · 179K searches/yr · $9.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $371K/yr market · 179K searches/yr · $9.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oxo Brush Head Replacement — $371K/yr Amazon US Niche (2026) - Flapen"
---
# **oxo brush head replacement**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 23Conversion 100Competition 32Returns 95Price range 0Avg price 32Brand share 0Review moat 31Quality gap 37
**Conversion**
**Incredible****21.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$371K**
$371K/yr · 179K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.88**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,402.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$7.18–$12.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, oxo brush head replacement is a $371K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxo brush head replacement market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$395K–$494K**
- units × avg price
- **Conversion rate**
- **21.0%**
- **Avg BSR**
- **#507**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Shadowgallery38% - OXO30% - Pamrack16% - MiUWUU8% - ELFIN7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
5K4KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/oxo-brush-head-replacement/trend)
## **Top oxo brush head replacement search terms**
- **oxo dish brush refill head**65K/yr+25.8%19.9% conv. - **oxo brush head replacement**35K/yr-28.6%21.1% conv. - **oxo replacement brush head**15K/yr-28.3%16.1% conv. - **oxo brush refill**10K/yr-6.8%21.0% conv. - **oxo dish brush replacement head**12K/yr-19.3%15.2% conv. - **oxo scrub brush replacement head**11K/yr-15.5%18.5% conv. - **oxo dish brush refill**5K/yr-44.4%20.1% conv. - **oxo scrubber replacement head**3K/yr+24.2%19.8% conv. - **oxo brush head**3K/yr+2.7%18.8% conv. - **xoxo dish scrubber replacement head**2K/yr-6.3%21.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/oxo-brush-head-replacement/search-terms)
## **Top oxo brush head replacement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$37K20%$74K30%$111K40%$149K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brush Refills for OXO Dish Brush - 4 Pack Dish Brush Cleaning Soap Dispensing Head Replacement for Scrubber (White)**Shadowgallery**$11.60**4.7★2,648 rev](https://www.amazon.com/dp/B0BK4NHM43) [2**OXO New Good Grips Soap Dispensing Dish Brush Refills - 2 Pack**OXO**$7.18**4.7★1,535 rev](https://www.amazon.com/dp/B0BK2TQKWD) [3**Dish Brush Refill 4 Pack Dish Brush Replacement Head for OXO Dish Brush Brush Dispenser Refill Fits Soap Dispensing Handle**Pamrack**$10.89**4.6★1,954 rev](https://www.amazon.com/dp/B0BK4JCDJN) [4**Dish Brush Refills 4 Pack White Replacement BrushHeads Compatible with OXO Dish Brush & OXO DishScrubber**ELFIN**$8.05**4.6★102 rev](https://www.amazon.com/dp/B0FXQ2GDNS) [5**4 Pack Palm Brush Refills for OXO Soap Dispensing Palm Brush Palm Brush Replacement Head**Pamrack**$11.18**4.5★921 rev](https://www.amazon.com/dp/B0C1C6RZHW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MiUWUU 4 Pack Brush Refills for OXO Dish Brush Brush Head Replacement OXO Dish Brush Replacement HeadWhite Square**MiUWUU**$8.58**29 rev3mo ago](https://www.amazon.com/dp/B0GTPZVJZ4) [**MiUWUU 4 Pack Brush Refills for OXO Dish Brush Refill B Brush Head Replacement OXO Dish Brush Replacement HeadWhite Round**MiUWUU**$9.95**63 rev5mo ago](https://www.amazon.com/dp/B0GKZFK3RG) [**Dish Brush Refills 4 Pack White Replacement BrushHeads Compatible with OXO Dish Brush & OXO DishScrubber**ELFIN**$8.05**102 rev8mo ago](https://www.amazon.com/dp/B0FXQ2GDNS) [**OXO Good Grips Stainless Steel Bottle Brush Refill - 2 Pack**OXO**$8.13**718 rev1y ago](https://www.amazon.com/dp/B0DCX1JY8B) [**Palm Brush Refills for OXO Soap Dispensing Dish Brush - 4 Pack Cleaning Replacement Brush Head for OXO Palm Brush(White)**Shadowgallery**$11.20**818 rev3y ago](https://www.amazon.com/dp/B0C1NDJYFX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MiUWUU 4 Pack Brush Refills for OXO Dish Brush Brush Head Replacement OXO Dish Brush Replacement HeadWhite Square**MiUWUU**$8.58**4.0★**▲ 317%**](https://www.amazon.com/dp/B0GTPZVJZ4) [**MiUWUU 4 Pack Brush Refills for OXO Dish Brush Refill B Brush Head Replacement OXO Dish Brush Replacement HeadWhite Round**MiUWUU**$9.95**4.0★**▲ 279%**](https://www.amazon.com/dp/B0GKZFK3RG) [**Dish Brush Refills 4 Pack White Replacement BrushHeads Compatible with OXO Dish Brush & OXO DishScrubber**ELFIN**$8.05**4.6★**▲ 128%**](https://www.amazon.com/dp/B0FXQ2GDNS) [**OXO Steel Soap Dispensing Palm Brush Refills 2-Pack**OXO**$10.36**4.3★**▲ 28%**](https://www.amazon.com/dp/B000QSKIFI) [**OXO Good Grips Stainless Steel Bottle Brush Refill - 2 Pack**OXO**$8.13**4.6★**▲ 25%**](https://www.amazon.com/dp/B0DCX1JY8B)
**~~View all trending →~~**
## **What buyers say about oxo brush head replacement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“The fit is just as expected”*
**Value For Money**12%
*“Excellent value”*
**Ease Of Cleaning**11%
*“cleans well”*
**Quality-Overall**10%
*“Decent quality”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Use**5%
*“Ease of Use”*
**Durability**5%
*“Very durable”*
**Efficiency**3%
*“It basically gets the job done”*
**Refills-Overall**2%
*“great to always have extra refills at home”*
**Handle Quality**2%
*“Works well with the handle”*
### **What buyers complain about **
**Size-Overall**27%
*“A bit smaller”*
**Durability**9%
*“not durable”*
**Compatibility-Overall**5%
*“Does Not Fit All Brushes”*
**Quality-Overall**5%
*“Quality control needs improvement”*
**Strength**3%
*“Not as sturdy as they used to be”*
**Value For Money**2%
*“cheaper”*
**Dispensing Mechanism**2%
*“The fit on the dish dispensing part is really really tight though and difficult to get on and off”*
**Color**2%
*“Bleeds orange color”*
**Add-Ons/Attachments**2%
*“I also found that these don't attach very smoothly”*
**Hard Feel**2%
*“Just Okay – A Bit Too Soft”*
### **Top return reasons **
**Size-Overall**52%
**Refills-Overall**20%
**Advertised Vs Actual Product**7%
**Compatibility-Overall**6%
**Dispensing Mechanism**3%
**Add-Ons/Attachments**2%
**Defective Material/Parts**1%
**Value For Money**1%
**Functionality-Overall**1%
**Color**1%
## **Common questions**
- **Is oxo brush head replacement profitable to sell on Amazon United States?**
- The niche generates $371K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the oxo brush head replacement niche?**
- 5 brands and 56 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oxo brush head replacement?**
- Top complaints mined from reviews: Size-Overall, Durability, Compatibility-Overall. The return rate is 1.0%.
- **When does demand for oxo brush head replacement peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the oxo brush head replacement niche?**
- Listings span $7.18–$12.66; the average listing price is $9.88 (sweet spot $15–$100). The average incumbent carries 3,402 reviews — the moat a new listing must climb.
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