---
title: "Oxiclean Laundry Detergent — $324K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/oxiclean-laundry-detergent"
last_updated: "2026-08-12T04:07:38.148Z"
locale: en
meta:
description: "Niche score 51/100 · $324K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $324K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oxiclean Laundry Detergent — $324K/yr Amazon US Niche (2026) - Flapen"
---
# **oxiclean laundry detergent**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 52Growth 42Conversion 95Competition 45Returns 99Price range 84Avg price 74Brand share 0Review moat 17Quality gap 18
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****12.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.57–$62.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.87**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$324K**
$324K/yr · 182K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+13.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****19,217.42**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oxiclean laundry detergent is a $324K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxiclean laundry detergent market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$297K–$372K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**174**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**0%**
- Arm & Hammer65% - OxiClean28% - Tide5% - all2%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — +13.5% search growth over the last 90 days.
5K4KPrime Day '25Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/oxiclean-laundry-detergent/trend)
## **Top oxiclean laundry detergent search terms**
- **oxiclean laundry detergent**43K/yr+13.3%9.5% conv. - **oxi clean detergent**12K/yr+14.1%11.0% conv. - **oxiclean detergent**14K/yr+8.9%8.8% conv. - **oxy clean laundry detergent**16K/yr+14.2%12.5% conv. - **oxi clean laundry detergent liquid**11K/yr+4.5%10.5% conv. - **laundry detergent oxi clean**12K/yr+16.3%11.7% conv. - **laundry detergent oxi**8K/yr+22.2%11.2% conv. - **oxi laundry detergent**8K/yr+10.2%9.4% conv. - **laundry detergent with oxi**7K/yr+35.0%7.9% conv. - **oxiclean detergent liquid**7K/yr+15.1%11.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/oxiclean-laundry-detergent/search-terms)
## **Top oxiclean laundry detergent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$13K8%$26K12%$39K16%$52K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz**Arm & Hammer**$14.98**4.7★442 rev](https://www.amazon.com/dp/B0GSPD9FZ6) [2**OxiClean Odor Blasters Versatile Odor and Laundry Stain Remover Powder 5 lb**OxiClean**$11.39**4.8★47,130 rev](https://www.amazon.com/dp/B01BUNHFAS) [3**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz**Arm & Hammer**$8.41**4.7★304 rev](https://www.amazon.com/dp/B0GQL42FMY) [4**ARM & HAMMER Plus OxiClean Odor Blasters Fresh Burst 128 Loads Liquid Laundry Detergent 166.5 Fl oz**Arm & Hammer**$13.32**4.8★36,658 rev](https://www.amazon.com/dp/B0BSNXFDML) [5**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 122 Loads 158.6 Fl Oz**Arm & Hammer**$13.02**4.7★558 rev](https://www.amazon.com/dp/B0GQKJ8L9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz**Arm & Hammer**$14.98**442 rev4mo ago](https://www.amazon.com/dp/B0GSPD9FZ6) [**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz**Arm & Hammer**$8.41**304 rev4mo ago](https://www.amazon.com/dp/B0GQL42FMY) [**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 122 Loads 158.6 Fl Oz**Arm & Hammer**$13.02**558 rev4mo ago](https://www.amazon.com/dp/B0GQKJ8L9C) [**ARM & HAMMER Plus OxiClean Ultra Stain Fighters Liquid Laundry Detergent Stain Remover for Clothes Fresh Scent 122 Loads 158.6 Fl Oz**Arm & Hammer**$12.86**33,080 rev4mo ago](https://www.amazon.com/dp/B0GQKJ75MM) [**ARM & HAMMER Plus OxiClean Ultra Stain Fighters Liquid Laundry Detergent Stain Remover for Clothes Fresh Scent 74 Loads 96.2 Fl Oz**Arm & Hammer**$8.32**33,080 rev4mo ago](https://www.amazon.com/dp/B0GQKRPRV4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz**Arm & Hammer**$14.98**4.7★**▲ 264%**](https://www.amazon.com/dp/B0GSPD9FZ6) [**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz**Arm & Hammer**$8.41**4.7★**▲ 264%**](https://www.amazon.com/dp/B0GQL42FMY) [**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 122 Loads 158.6 Fl Oz**Arm & Hammer**$13.02**4.7★**▲ 263%**](https://www.amazon.com/dp/B0GQKJ8L9C) [**ARM & HAMMER Plus OxiClean Ultra Stain Fighters Liquid Laundry Detergent Stain Remover for Clothes Fresh Scent 122 Loads 158.6 Fl Oz**Arm & Hammer**$12.86**4.7★**▲ 243%**](https://www.amazon.com/dp/B0GQKJ75MM) [**ARM & HAMMER Plus OxiClean Ultra Stain Fighters Liquid Laundry Detergent Stain Remover for Clothes Fresh Scent 74 Loads 96.2 Fl Oz**Arm & Hammer**$8.32**4.7★**▲ 206%**](https://www.amazon.com/dp/B0GQKRPRV4)
**~~View all trending →~~**
## **What buyers say about oxiclean laundry detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Clean scent”*
**Ease Of Cleaning**14%
*“Cleans great”*
**Value For Money**12%
*“Great Value”*
**Quality-Overall**11%
*“Amazing price for quality”*
**Cleansing**5%
*“Cleans Good”*
**Efficiency**5%
*“Works Well”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Color**3%
*“colors are bright”*
**Washability**3%
*“it still washes really well”*
**Ease Of Use**2%
*“easier for me to handle”*
### **What buyers complain about **
**Leak-Proof**21%
*“LEAKS”*
**Smell**19%
*“Scent too strong”*
**Stain Resistance**6%
*“Not great on stains”*
**Ease Of Cleaning**3%
*“does not seem to clean as well”*
**Color**3%
*“I noticed the next day the shirts all looked faded”*
**Value For Money**3%
*“its getting way too expensive”*
**Allergies**2%
*“Rash”*
**Washability**2%
*“Wouldn't do wash without adding this to it”*
**Functionality-Overall**1%
*“Doesn't work”*
**Ease Of Use**1%
*“Hard to handle”*
### **Top return reasons **
**Leak-Proof**63%
**Smell**14%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Functionality-Overall**3%
**Stain Resistance**2%
**Size-Overall**2%
**Contamination**1%
**Ease Of Cleaning**1%
**Moist/Dry**1%
## **Common questions**
- **Is oxiclean laundry detergent profitable to sell on Amazon United States?**
- The niche generates $324K/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the oxiclean laundry detergent niche?**
- 4 brands and 174 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oxiclean laundry detergent?**
- Top complaints mined from reviews: Leak-Proof, Smell, Stain Resistance. The return rate is 0.1%.
- **When does demand for oxiclean laundry detergent peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the oxiclean laundry detergent niche?**
- Listings span $7.57–$62.59; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 19,217 reviews — the moat a new listing must climb.
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