---
title: "Trend — overpronation insoles - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/overpronation-insoles/trend"
last_updated: "2026-08-12T03:03:24.610Z"
locale: en
meta:
  description: "Niche score 50/100 · $162K/yr market · 164K searches/yr. A deep review moat (17,520 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $162K/yr market · 164K searches/yr. A deep review moat (17,520 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — overpronation insoles - Flapen"
---

# **overpronation insoles**

**Worth a look**

Shows a sweet-spot price point ($29.06 avg), but a deep review moat (17,520 avg reviews) keeps it on the watch list.

Market size 34Growth 24Conversion 42Competition 68Returns 48Price range 90Avg price 95Brand share 46Review moat 18Quality gap 75

**Avg price**

**Incredible****$29.06**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.69–$94.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$162K**

$162K/yr · 164K searches

**Growth**

**Bad****-1.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,519.76**

avg incumbent reviews — the moat a new listing must climb

## Trend