---
title: "Overnight Oats Shaker Bottle — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/overnight-oats-shaker-bottle"
last_updated: "2026-08-12T00:49:39.719Z"
locale: en
meta:
description: "Niche score 39/100 · $138K/yr market · 105K searches/yr · $27.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $138K/yr market · 105K searches/yr · $27.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Overnight Oats Shaker Bottle — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **overnight oats shaker bottle**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 13Conversion 57Competition 17Returns 98Price range 70Avg price 95Brand share 0Review moat 44Quality gap 40
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.26**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.02–$42.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,102.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$138K**
$138K/yr · 105K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-23.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, overnight oats shaker bottle is a $138K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **overnight oats shaker bottle market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$218K–$273K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**546**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Oats Overnight93% - VELOMIX4% - LANDNEOO4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -23.3% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/overnight-oats-shaker-bottle/trend)
## **Top overnight oats shaker bottle search terms**
- **oats overnight bottle**37K/yr-8.7%3.6% conv. - **overnight oats shaker bottle**37K/yr-43.6%9.5% conv. - **overnight oats bottle**19K/yr-6.7%3.3% conv. - **overnight oats shaker**12K/yr-30.5%8.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/overnight-oats-shaker-bottle/search-terms)
## **Top overnight oats shaker bottle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$21K30%$41K45%$62K60%$83K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oats Overnight Shaker Bottle Leakproof Shaker Cup with Secure Screw Cap & Fill Line Dishwasher Safe Mixing Cup Protein Shakes Oatmeal Breakfast On-the-Go & Travel**Oats Overnight**$12.09**4.7★1,717 rev](https://www.amazon.com/dp/B07BXDM553) [2**Oats Overnight Maple Brown Sugar Overnight Oats High Protein Oatmeal Shake (15g Protein) Just Add Water Breakfast Gluten Free Non-GMO Meal Replacement Drink (2.1 oz 10 Pack)**Oats Overnight**$42.35**4.6★188 rev](https://www.amazon.com/dp/B08QDWWH7X) [3**Oats Overnight Maple Brown Sugar Overnight Oats Shake 2.2 OZ**Oats Overnight**$3.02**4.3★401 rev](https://www.amazon.com/dp/B09CCHH4J6) [4**Oats Overnight BlenderBottle Shaker Cup with Secure Pop Cap & Fill Line Dishwasher Safe Mixing Cup Protein Shakes Oatmeal Breakfast On-the-Go & Travel**Oats Overnight**$12.02**4.7★1,717 rev](https://www.amazon.com/dp/B0GLR7FL4P) [5**Oats Overnight Party Variety Pack - High Protein High Fiber Breakfast Protein Shake - Gluten Free Oatmeal Non GMO Oatmeal - Cookies & Cream Coconut Cream Pie & More Flavors (8 Pack + Shaker Bottle)**Oats Overnight**$39.14**4.2★6,837 rev](https://www.amazon.com/dp/B08LQZDFRR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oats Overnight Strawberries & Cream - Overnight Oats High Protein Oatmeal Shake (15g Protein) Just Add Water Breakfast Gluten Free Non-GMO Meal Replacement Drink (2.1 oz 10 Pack)**Oats Overnight**$39.86**1 rev2mo ago](https://www.amazon.com/dp/B0GZ5JZYLY) [**Oats Overnight BlenderBottle Shaker Cup with Secure Pop Cap & Fill Line Dishwasher Safe Mixing Cup Protein Shakes Oatmeal Breakfast On-the-Go & Travel**Oats Overnight**$12.02**1,717 rev5mo ago](https://www.amazon.com/dp/B0GLR7FL4P) [**4 Pack Overnight Oats Containers with Lids and Spoons 16 oz Glass Mason Jars with Airtight Lids Overnight Oats Jars for Milk Cereal Fruit**LANDNEOO**$19.63**3,299 rev1y ago](https://www.amazon.com/dp/B0DHXSFDXL) [**VELOMIX -2 Pack- 20 oz Protein Shaker Bottles for Protein Mixes - 2x Wire Whisk | Leak Proof Shaker Cups for Protein Shakes and Pre Workout | Protein Shaker Bottle Pack (Black/Transparent)**VELOMIX**$10.08**5,486 rev1y ago](https://www.amazon.com/dp/B0D5HM82NS) [**Oats Overnight Maple Brown Sugar Overnight Oats Shake 2.2 OZ**Oats Overnight**$3.02**401 rev4y ago](https://www.amazon.com/dp/B09CCHH4J6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oats Overnight Strawberries & Cream - Overnight Oats High Protein Oatmeal Shake (15g Protein) Just Add Water Breakfast Gluten Free Non-GMO Meal Replacement Drink (2.1 oz 10 Pack)**Oats Overnight**$39.86**5.0★**▲ 335%**](https://www.amazon.com/dp/B0GZ5JZYLY) [**Oats Overnight BlenderBottle Shaker Cup with Secure Pop Cap & Fill Line Dishwasher Safe Mixing Cup Protein Shakes Oatmeal Breakfast On-the-Go & Travel**Oats Overnight**$12.02**4.7★**▲ 333%**](https://www.amazon.com/dp/B0GLR7FL4P) [**4 Pack Overnight Oats Containers with Lids and Spoons 16 oz Glass Mason Jars with Airtight Lids Overnight Oats Jars for Milk Cereal Fruit**LANDNEOO**$19.63**4.6★**▲ 63%**](https://www.amazon.com/dp/B0DHXSFDXL) [**Oats Overnight Blueberry Muffin - Overnight Oats High Protein Oatmeal Shake (15g Protein) Just Add Water Breakfast Gluten Free Non-GMO Meal Replacement Drink (2.2 oz 10 Pack)**Oats Overnight**$40.50**4.2★**▲ 21%**](https://www.amazon.com/dp/B08QDXHWQJ) [**Oats Overnight Peanut Butter Crunch - Overnight Oats High Protein Oatmeal Shake (15g Protein) Just Add Water Breakfast Gluten Free Non-GMO Meal Replacement Drink (2.3 oz 10 Pack)**Oats Overnight**$40.82**4.3★**▲ 19%**](https://www.amazon.com/dp/B08QDX85LH)
**~~View all trending →~~**
## **What buyers say about overnight oats shaker bottle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**10%
*“Easy to make and tasty”*
**Size-Overall**10%
*“They are the perfect portion size”*
**Quality-Overall**10%
*“Great quality not flimsy at all”*
**Advertised Vs Actual Product**9%
*“works as advertised”*
**Ease Of Use**8%
*“Easy to use”*
**Leak-Proof**7%
*“Do not leak”*
**Value For Money**7%
*“Great Value”*
**Mixing/Blending**5%
*“Mixes very well”*
**Flavor**5%
*“Great flavor”*
**Ease Of Cleaning**4%
*“super easy to clean”*
### **What buyers complain about **
**Value For Money**10%
*“Too expensive”*
**Leak-Proof**9%
*“Leaking Issue”*
**Taste-Overall**8%
*“The taste is all artificial”*
**Size-Overall**7%
*“Wrong size”*
**Texture/Consistency-Overall**5%
*“the texture is God awful”*
**Strength**4%
*“Breaks easily”*
**Smell**3%
*“traps odor overtime”*
**Ease Of Use**3%
*“even then its doesnt fill well”*
**Sweetness**3%
*“Too sweet and lumpy”*
**Rusts/Corrodes**2%
*“rusted a bit after only a few uses”*
### **Top return reasons **
**Size-Overall**51%
**Value For Money**15%
**Quality-Overall**7%
**Leak-Proof**7%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Smell**3%
**Functionality-Overall**2%
**Color**1%
**Product Condition**1%
## **Common questions**
- **Is overnight oats shaker bottle profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the overnight oats shaker bottle niche?**
- 3 brands and 546 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in overnight oats shaker bottle?**
- Top complaints mined from reviews: Value For Money, Leak-Proof, Taste-Overall. The return rate is 0.4%.
- **When does demand for overnight oats shaker bottle peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the overnight oats shaker bottle niche?**
- Listings span $3.02–$42.35; the average listing price is $27.26 (sweet spot $15–$100). The average incumbent carries 2,102 reviews — the moat a new listing must climb.
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