[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-health-household-out-white-brite-laundry-whitener":3,"research-sidebar-rollups":621},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":51,"baselines":89,"demand":94,"seasonality":293,"brandShare":306,"products":318,"feedback":395,"searchTerms":537,"related":587,"lastUpdated":36},"f92aa6bc-4a5b-4ff0-8bda-860fc162b233","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":31,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":21,"top20BrandShare":21,"primePct":49,"oosRate":50},575942,260065,1.1979,0.449,0.1343,0.9106,1,4.55,5520,16.49,9.63,25.39,8,50000,0.625,0.0028,0,"out white brite laundry whitener","out-white-brite-laundry-whitener","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fout-white-brite-laundry-whitener","Laundry","2026-07-13T16:38:19.47712+00:00",3,4,159,[],202,40000,3000,4000,659600,824500,72,138,0.75,0.014,{"score":52,"verdict":53,"components":54},52,"watch",[55,60,63,67,70,72,75,80,83,86],{"key":56,"score":57,"weight":58,"raw":59},"marketSize",63,0.15,575941.77,{"key":61,"score":62,"weight":58,"raw":18},"growth",66,{"key":64,"score":65,"weight":66,"raw":19},"conversion",96,0.1,{"key":68,"score":69,"weight":58,"raw":20},"competition",7,{"key":71,"score":31,"weight":66,"raw":21},"brandShare",{"key":73,"score":74,"weight":66,"raw":22},"qualityGap",33,{"key":76,"score":77,"weight":78,"raw":79},"reviewMoat",24,0.05,5519.63,{"key":81,"score":82,"weight":66,"raw":30},"returns",99,{"key":84,"score":85,"weight":78,"raw":24},"avgPrice",79,{"key":87,"score":62,"weight":78,"raw":88},"priceRange",0.659263959390863,{"avgRating":90,"medianPrice":91,"medianReturnRate":92,"nichesTracked":93},4.42,24.38,0.0215,115062,{"points":95,"droppedPartialWeek":292},[96,99,102,105,107,110,113,116,119,122,125,128,131,134,137,140,143,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289],{"week":97,"volume":98},"2025-04-06",4854,{"week":100,"volume":101},"2025-04-13",4382,{"week":103,"volume":104},"2025-04-20",5164,{"week":106,"volume":104},"2025-04-27",{"week":108,"volume":109},"2025-05-04",5192,{"week":111,"volume":112},"2025-05-11",4396,{"week":114,"volume":115},"2025-05-18",4069,{"week":117,"volume":118},"2025-05-25",4414,{"week":120,"volume":121},"2025-06-01",4491,{"week":123,"volume":124},"2025-06-08",4214,{"week":126,"volume":127},"2025-06-15",4452,{"week":129,"volume":130},"2025-06-22",4661,{"week":132,"volume":133},"2025-06-29",4526,{"week":135,"volume":136},"2025-07-06",4940,{"week":138,"volume":139},"2025-07-13",5774,{"week":141,"volume":142},"2025-07-20",4579,{"week":144,"volume":112},"2025-07-27",{"week":146,"volume":147},"2025-08-03",4176,{"week":149,"volume":150},"2025-08-10",4776,{"week":152,"volume":153},"2025-08-17",4391,{"week":155,"volume":156},"2025-08-24",4672,{"week":158,"volume":159},"2025-08-31",4168,{"week":161,"volume":162},"2025-09-07",4542,{"week":164,"volume":165},"2025-09-14",4264,{"week":167,"volume":168},"2025-09-21",3904,{"week":170,"volume":171},"2025-09-28",3962,{"week":173,"volume":174},"2025-10-05",3680,{"week":176,"volume":177},"2025-10-12",3959,{"week":179,"volume":180},"2025-10-19",3593,{"week":182,"volume":183},"2025-10-26",3214,{"week":185,"volume":186},"2025-11-02",2927,{"week":188,"volume":189},"2025-11-09",2810,{"week":191,"volume":192},"2025-11-16",2664,{"week":194,"volume":195},"2025-11-23",2553,{"week":197,"volume":198},"2025-11-30",2226,{"week":200,"volume":201},"2025-12-07",2129,{"week":203,"volume":204},"2025-12-14",2262,{"week":206,"volume":207},"2025-12-21",2171,{"week":209,"volume":210},"2025-12-28",1973,{"week":212,"volume":213},"2026-01-04",2646,{"week":215,"volume":216},"2026-01-11",3405,{"week":218,"volume":219},"2026-01-18",3608,{"week":221,"volume":222},"2026-01-25",2685,{"week":224,"volume":225},"2026-02-01",2550,{"week":227,"volume":228},"2026-02-08",2465,{"week":230,"volume":231},"2026-02-15",2330,{"week":233,"volume":234},"2026-02-22",3626,{"week":236,"volume":237},"2026-03-01",5469,{"week":239,"volume":240},"2026-03-08",5492,{"week":242,"volume":243},"2026-03-15",5407,{"week":245,"volume":246},"2026-03-22",4900,{"week":248,"volume":249},"2026-03-29",5883,{"week":251,"volume":252},"2026-04-05",5367,{"week":254,"volume":255},"2026-04-12",4760,{"week":257,"volume":258},"2026-04-19",5757,{"week":260,"volume":261},"2026-04-26",5765,{"week":263,"volume":264},"2026-05-03",5948,{"week":266,"volume":267},"2026-05-10",5932,{"week":269,"volume":270},"2026-05-17",7083,{"week":272,"volume":273},"2026-05-24",7744,{"week":275,"volume":276},"2026-05-31",6871,{"week":278,"volume":279},"2026-06-07",6435,{"week":281,"volume":282},"2026-06-14",7690,{"week":284,"volume":285},"2026-06-21",6960,{"week":287,"volume":288},"2026-06-28",7693,{"week":290,"volume":291},"2026-07-05",5802,false,[294,295,296,297,298,299,300,301,302,303,304,305],0.6905277718447095,0.6137216611234857,1.2150693151883154,1.1527349749285487,1.2841171198965722,1.2710146450725586,1.1407805205504529,0.9927399587058452,0.9326376387066588,0.8081144031163864,0.5898351285102573,0.47745095047752717,{"top":307,"otherBrandCount":31,"otherClickShare":317},[308,311,314],{"brand":309,"clickShare":310},"OUT",0.9164,{"brand":312,"clickShare":313},"Summit Brands",0.0562,{"brand":315,"clickShare":316},"WHITE BRITE",0.0273,0.00009999999999998899,[319,329,338,348,356,367,376,386],{"asin":320,"title":321,"brand":309,"imageUrl":322,"price":26,"rating":323,"reviews":324,"clickShare90":325,"clickShare360":326,"launchDate":327,"amazonUrl":328},"B000DZFBMY","OUT White Brite Laundry Whitener Bleach Alternative Stain Remover Detergent Booster Powder for Clothes 4 Pound 12 Ounce Bottle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+xgyNkYZL.jpg",4.6,8319,0.4788,0.4727,"2007-01-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB000DZFBMY",{"asin":330,"title":331,"brand":309,"imageUrl":332,"price":333,"rating":323,"reviews":324,"clickShare90":334,"clickShare360":335,"launchDate":336,"amazonUrl":337},"B0161RY268","OUT White Brite Laundry Whitener Powder Stain Remover Detergent Booster for Clothes Removes Red Clay and Rust Stains on White Clothing and Uniforms","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41TXArk9vdL.jpg",10.64,0.2321,0.1765,"2015-10-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0161RY268",{"asin":339,"title":331,"brand":309,"imageUrl":340,"price":341,"rating":342,"reviews":343,"clickShare90":344,"clickShare360":345,"launchDate":346,"amazonUrl":347},"B001BAODYW","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Hv0HKPdVL.jpg",13.22,4.5,7410,0.0938,0.1517,"2017-06-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB001BAODYW",{"asin":349,"title":350,"brand":312,"imageUrl":351,"price":25,"rating":342,"reviews":352,"clickShare90":313,"clickShare360":353,"launchDate":354,"amazonUrl":355},"B00GZZT3PW","White Brite WB30N 1LB + 12 oz (793 g) White Brite Laundry Whitener Powder","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cecD76ymL.jpg",3649,0.0259,"2008-08-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00GZZT3PW",{"asin":357,"title":358,"brand":309,"imageUrl":359,"price":360,"rating":361,"reviews":362,"clickShare90":363,"clickShare360":364,"launchDate":365,"amazonUrl":366},"B07N5LNP6Z","Out White Brite Laundry Whitener Powder 1 lb 12 oz 2 Bottles","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KsG+awR9L.jpg",13.21,4.7,434,0.0495,0.0344,"2019-01-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07N5LNP6Z",{"asin":368,"title":369,"brand":309,"imageUrl":370,"price":371,"rating":342,"reviews":343,"clickShare90":372,"clickShare360":373,"launchDate":374,"amazonUrl":375},"B06XWHF1GD","OUT White Brite Laundry Whitener Powder Stain Remover Detergent Booster for Clothes Removes Red Clay and Rust Stains on White Clothing and Uniforms 28 Ounce - Pack of 2","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Fq1s254GL.jpg",20.95,0.0354,0.041,"2017-03-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB06XWHF1GD",{"asin":377,"title":378,"brand":315,"imageUrl":379,"price":380,"rating":381,"reviews":382,"clickShare90":316,"clickShare360":383,"launchDate":384,"amazonUrl":385},"B07T9N78ND","OUT White Brite Laundry Whitener Powder Stain Remover Detergent Booster for Clothes Removes Red Clay and Rust Stains on White Clothing and Uniforms (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51AiWlTaZuL.jpg",17.77,4.4,297,0.0433,"2019-06-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07T9N78ND",{"asin":387,"title":388,"brand":309,"imageUrl":389,"price":390,"rating":323,"reviews":324,"clickShare90":391,"clickShare360":392,"launchDate":393,"amazonUrl":394},"B07HJH4ZVG","OUT White Brite Laundry Whitener Powder Stain Remover Detergent Booster for Clothes Removes Red Clay and Rust Stains on White Clothing and Uniforms 1 Pound 12 Ounce - Pack of 2","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F516QPXBOyQL.jpg",21.14,0.0268,0.0546,"2018-09-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07HJH4ZVG",{"love":396,"hate":466,"returnReasons":515},[397,404,411,418,425,432,439,446,453,460],{"topic":398,"percentOfMentions":399,"verbatims":400},"Quality-Overall",0.1912,[401,402,403],"Good Quality","Great Product","Maybe the product is good",{"topic":405,"percentOfMentions":406,"verbatims":407},"Color",0.13970000000000002,[408,409,410],"Makes whites whiter","Gets whites white","Keeps my whites white",{"topic":412,"percentOfMentions":413,"verbatims":414},"Efficiency",0.1103,[415,416,417],"Works well","Works great without being hard on clothes","It works",{"topic":419,"percentOfMentions":420,"verbatims":421},"Ease Of Cleaning",0.0765,[422,423,424],"I was impressed with the cleaning power","Always comes out completely clean","totally clean",{"topic":426,"percentOfMentions":427,"verbatims":428},"Brightness\u002FShine\u002FGlow",0.0711,[429,430,431],"Whites come out brighter","Brightens the whites for sure","It keeps my whites white and bright",{"topic":433,"percentOfMentions":434,"verbatims":435},"Advertised Vs Actual Product",0.0637,[436,437,438],"does the job","works as described","it gets the job done",{"topic":440,"percentOfMentions":441,"verbatims":442},"Product Condition",0.049,[443,444,445],"And WOW, they look brand new","you can see how it looks almost brand new","My grandsons white pants come out brand new",{"topic":447,"percentOfMentions":448,"verbatims":449},"Tooth Brightening",0.0368,[450,451,452],"Best whitener to me","Whitening","As of now it seems to work better for whitening then bleach",{"topic":454,"percentOfMentions":455,"verbatims":456},"Value For Money",0.029900000000000003,[457,458,459],"The biggest advantage is value for money","Good price","it has been a very worthwhile purchase",{"topic":461,"percentOfMentions":455,"verbatims":462},"Smell",[463,464,465],"It does not leave an unpleasant odor or damage clothes","The smell is lovely","which can be useful when you want whitening power without the harsher feel or smell of traditional bleach",[467,473,479,485,489,493,499,503,507,511],{"topic":405,"percentOfMentions":468,"verbatims":469},0.2206,[470,471,472],"Not meant for colors","Gets the yellow out","Gets color bleeds out",{"topic":461,"percentOfMentions":474,"verbatims":475},0.1961,[476,477,478],"Smells horrible","Really musty smelling and its powdered and it emanates this smell that kind of makes it hard to breathe","This leaves a horrible after smell",{"topic":480,"percentOfMentions":335,"verbatims":481},"Stain Resistance",[482,483,484],"stains that have bled from other clothing","Gets the stains out","Tough stains",{"topic":433,"percentOfMentions":486,"verbatims":487},0.0294,[488],"Deceptive description",{"topic":490,"percentOfMentions":486,"verbatims":491},"Functionality-Overall",[492],"The product didn't work for me",{"topic":494,"percentOfMentions":495,"verbatims":496},"Color Fading\u002FDiscoloration",0.0206,[497,498],"general discoloration after use","Every stain I wanted off came off",{"topic":500,"percentOfMentions":501,"verbatims":502},"Breathability",0.0147,[477],{"topic":504,"percentOfMentions":501,"verbatims":505},"Washability",[506],"Wont work for all front load washers",{"topic":508,"percentOfMentions":501,"verbatims":509},"Ease Of Use",[510],"Time consuming",{"topic":512,"percentOfMentions":501,"verbatims":513},"Absorbency",[514],"as towels especially do get a stiff feeling when they absorb too much product",[516,518,520,522,524,526,529,531,533,536],{"reason":490,"pct":517},0.1747,{"reason":433,"pct":519},0.1586,{"reason":454,"pct":521},0.1411,{"reason":461,"pct":523},0.1142,{"reason":480,"pct":525},0.086,{"reason":527,"pct":528},"Leak-Proof",0.0645,{"reason":530,"pct":528},"Size-Overall",{"reason":405,"pct":532},0.0403,{"reason":534,"pct":535},"Dilute\u002FWatery",0.0242,{"reason":426,"pct":535},[538,543,547,552,557,562,567,572,577,582],{"term":539,"volume":540,"growthQoq":541,"conversionRate":542},"white brite",49760,0.5497,0.1398,{"term":32,"volume":544,"growthQoq":545,"conversionRate":546},42337,0.7229,0.1607,{"term":548,"volume":549,"growthQoq":550,"conversionRate":551},"white bright laundry whitener",21829,0.333,0.1447,{"term":553,"volume":554,"growthQoq":555,"conversionRate":556},"out white brite",23157,0.1064,0.1395,{"term":558,"volume":559,"growthQoq":560,"conversionRate":561},"white brite laundry whitener",20622,0.085,0.1605,{"term":563,"volume":564,"growthQoq":565,"conversionRate":566},"white bright",16016,-0.0779,0.11,{"term":568,"volume":569,"growthQoq":570,"conversionRate":571},"brite white laundry whitener",11851,0.9168,0.1146,{"term":573,"volume":574,"growthQoq":575,"conversionRate":576},"bright white laundry whitener",11085,0.6612,0.1215,{"term":578,"volume":579,"growthQoq":580,"conversionRate":581},"bright white",14001,0.325,0.0727,{"term":583,"volume":584,"growthQoq":585,"conversionRate":586},"white out laundry",7918,0.6312,0.1393,[588,595,601,606,611,616],{"title":589,"href":590,"score":591,"verdict":592,"marketSize":593,"growth90":594},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":596,"href":597,"score":598,"verdict":53,"marketSize":599,"growth90":600},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,149064.66,9.4022,{"title":602,"href":603,"score":598,"verdict":592,"marketSize":604,"growth90":605},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":607,"href":608,"score":598,"verdict":53,"marketSize":609,"growth90":610},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":612,"href":613,"score":598,"verdict":53,"marketSize":614,"growth90":615},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":617,"href":618,"score":598,"verdict":53,"marketSize":619,"growth90":620},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132,[622,625,632,639,646,653,660,667,674,681,688,695,702,709,716,723,730,737,744,750],{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":623,"marketSizeTotal":624},15338,15205859393,{"nodeId":626,"label":627,"slug":628,"href":629,"nichesTracked":630,"marketSizeTotal":631},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":633,"label":634,"slug":635,"href":636,"nichesTracked":637,"marketSizeTotal":638},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":640,"label":641,"slug":642,"href":643,"nichesTracked":644,"marketSizeTotal":645},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":647,"label":648,"slug":649,"href":650,"nichesTracked":651,"marketSizeTotal":652},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":654,"label":655,"slug":656,"href":657,"nichesTracked":658,"marketSizeTotal":659},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":661,"label":662,"slug":663,"href":664,"nichesTracked":665,"marketSizeTotal":666},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":668,"label":669,"slug":670,"href":671,"nichesTracked":672,"marketSizeTotal":673},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":675,"label":676,"slug":677,"href":678,"nichesTracked":679,"marketSizeTotal":680},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":682,"label":683,"slug":684,"href":685,"nichesTracked":686,"marketSizeTotal":687},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":689,"label":690,"slug":691,"href":692,"nichesTracked":693,"marketSizeTotal":694},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":696,"label":697,"slug":698,"href":699,"nichesTracked":700,"marketSizeTotal":701},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":703,"label":704,"slug":705,"href":706,"nichesTracked":707,"marketSizeTotal":708},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":710,"label":711,"slug":712,"href":713,"nichesTracked":714,"marketSizeTotal":715},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":717,"label":718,"slug":719,"href":720,"nichesTracked":721,"marketSizeTotal":722},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":724,"label":725,"slug":726,"href":727,"nichesTracked":728,"marketSizeTotal":729},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":731,"label":732,"slug":733,"href":734,"nichesTracked":735,"marketSizeTotal":736},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":738,"label":739,"slug":740,"href":741,"nichesTracked":742,"marketSizeTotal":743},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":745,"label":746,"slug":747,"href":748,"nichesTracked":27,"marketSizeTotal":749},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":751,"label":752,"slug":753,"href":754,"nichesTracked":755,"marketSizeTotal":756},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]