---
title: "Organic Vitamin D — $479K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/organic-vitamin-d"
last_updated: "2026-08-12T03:22:58.631Z"
locale: en
meta:
description: "Niche score 44/100 · $479K/yr market · 288K searches/yr · $17.12 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 44/100 · $479K/yr market · 288K searches/yr · $17.12 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Organic Vitamin D — $479K/yr Amazon US Niche (2026) - Flapen"
---
# **organic vitamin d**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 59Growth 25Conversion 86Competition 24Returns 100Price range 68Avg price 80Brand share 0Review moat 0Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.12**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.02–$25.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$479K**
$479K/yr · 288K searches
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****59,214.71**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, organic vitamin d is a $479K/yr Amazon United States market (288K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic vitamin d market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$514K–$685K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#251**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**581**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- NatureWise46% - Garden of Life36% - Triquetra Health12% - Bronson5% - MARYRUTH'S1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/organic-vitamin-d/trend)
## **Top organic vitamin d search terms**
- **naturewise vitamin d3**53K/yr-8.4%15.7% conv. - **organic vitamin d**49K/yr-11.3%4.2% conv. - **garden of life vitamin d**37K/yr-0.1%7.1% conv. - **vitamin d organic**21K/yr+1.1%4.2% conv. - **organic vitamin d3**20K/yr+4.9%3.3% conv. - **garden of life vitamin d3**13K/yr+15.0%6.5% conv. - **nature wise d3**13K/yr-6.5%11.7% conv. - **triquetra d3 k2**9K/yr+12.9%11.8% conv. - **vitamin d3 organic**11K/yr+30.4%2.4% conv. - **organic d3**9K/yr+32.8%1.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/organic-vitamin-d/search-terms)
## **Top organic vitamin d products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$48K20%$96K30%$144K40%$192K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NatureWise Vitamin D3 5000IU Supplement Immune Support 360 Mini Softgels**NatureWise**$13.60**4.7★195,696 rev](https://www.amazon.com/dp/B00GB85JR4) [2**Garden of Life Vitamin D3 5000 IU Raw Whole Food Supplements with Chlorella Fruit Veggies & Probiotics for Bone & Immune Health 60 Vegetarian Capsules**Garden of Life**$19.91**4.8★12,407 rev](https://www.amazon.com/dp/B005JAT318) [3**NatureWise Vitamin D3 2000IU Supplement Immune Support 360 Mini Softgels**NatureWise**$12.42**4.7★195,696 rev](https://www.amazon.com/dp/B01J2ZA8HI) [4**Garden of Life Vitamin D Vitamin Code Raw D3 Vitamin D 2 000 IU Raw Whole Food D3 Supplements with Chlorella Fruit Veggies & Probiotics for Bone & Immune Health 120 Vegetarian Capsules**Garden of Life**$25.60**4.8★4,825 rev](https://www.amazon.com/dp/B0098U0RS8) [5**Bronson Vitamin D3 5000 IU Certified Organic Vitamin D Supplement Non-GMO USDA Certified 90 Tablets**Bronson**$10.02**4.7★6,967 rev](https://www.amazon.com/dp/B01L83WZ1O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NatureWise Vitamin D3 10000IU Supplement Immune Support 30 Mini Softgels**NatureWise**$11.28**195,696 rev1y ago](https://www.amazon.com/dp/B0DPNMN6FR) [**Organic Vitamin D3 5 000 IU - 100% Whole Food & Plant-Based Cholecalciferol Form 100% Vegan Vitamin D - Enhanced with Prebiotic & Superfood Complex Organic Vegan GMO & Gluten Free (60 Capsules)**Triquetra Health**$18.78**1,896 rev3y ago](https://www.amazon.com/dp/B0BGT992H7) [**Organic Plant D3 + K2 | 5000 iu D3 + 120 mcg K2 as All-Trans MK7 from MenaQ7 - 100% Whole Food Raw & Vegan | Enhanced Digestion with Prebiotic & Superfood Complex D3 from Organic Algae (60 Count)**Triquetra Health**$23.47**2,344 rev3y ago](https://www.amazon.com/dp/B0BGJRXFQ8) [**Organic Plant D3 K2 vitamin 10000 iu - All-Trans MK7 from MenaQ7 (120 mcg K2) - 100% Organic & Plant-Based Sublingual D3 Drops 10 000 iu (Cholecalciferol) 100% Vegan - Supports Immunity Bone Brain**Triquetra Health**$24.77**1,193 rev4y ago](https://www.amazon.com/dp/B09XWBB9DM) [**MARYRUTHS Megadose Vitamin D3 Drops Vitamin D 4000 IU Vegan 30 Servings**MARYRUTH'S**$22.56**1,897 rev4y ago](https://www.amazon.com/dp/B09PFFZ9BN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bronson Vitamin D3 5000 IU Certified Organic Vitamin D Supplement Non-GMO USDA Certified 90 Tablets**Bronson**$10.02**4.7★**▲ 158%**](https://www.amazon.com/dp/B01L83WZ1O) [**Organic Plant D3 K2 vitamin 10000 iu - All-Trans MK7 from MenaQ7 (120 mcg K2) - 100% Organic & Plant-Based Sublingual D3 Drops 10 000 iu (Cholecalciferol) 100% Vegan - Supports Immunity Bone Brain**Triquetra Health**$24.77**4.7★**▲ 23%**](https://www.amazon.com/dp/B09XWBB9DM) [**Garden of Life Vitamin D3 5000 IU Raw Whole Food Supplements with Chlorella Fruit Veggies & Probiotics for Bone & Immune Health 60 Vegetarian Capsules**Garden of Life**$19.91**4.8★**▲ 13%**](https://www.amazon.com/dp/B005JAT318) [**NatureWise Vitamin D3 10000IU Supplement Immune Support 30 Mini Softgels**NatureWise**$11.28**4.7★**▲ 11%**](https://www.amazon.com/dp/B0DPNMN6FR) [**Organic Vitamin D3 5 000 IU - 100% Whole Food & Plant-Based Cholecalciferol Form 100% Vegan Vitamin D - Enhanced with Prebiotic & Superfood Complex Organic Vegan GMO & Gluten Free (60 Capsules)**Triquetra Health**$18.78**4.6★**— 10%**](https://www.amazon.com/dp/B0BGT992H7)
**~~View all trending →~~**
## **What buyers say about organic vitamin d**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**23%
*“Excellent Vitamin D3 supplement”*
**Quality-Overall**18%
*“Excellent product”*
**Value For Money**9%
*“Good value for the money”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Ease Of Chewing/Swallowing**4%
*“so easy ingestion”*
**Efficiency**3%
*“Effective”*
**Ingredients-Overall**3%
*“Clean ingredients”*
**Ease Of Use**2%
*“Easy to use”*
**Taste-Overall**2%
*“Easy to swallow no bad taste”*
**Dosage**2%
*“I like that the dosage is reasonable for regular use”*
### **What buyers complain about **
**Taste-Overall**11%
*“Taste spoiled”*
**Vitamin**11%
*“vitamins taste bad”*
**Dosage**8%
*“Very high amount”*
**Size-Overall**7%
*“Its a tiny capsule”*
**Functionality-Overall**5%
*“Not working for me”*
**Side Effects**4%
*“Makes you sick”*
**Allergies**3%
*“It turns out I was highly allergic to almost all of the ingredients”*
**Quality-Overall**3%
*“Poor quality control”*
**Acid Regulator/Stomach Ache Relief**2%
*“I also was experiencing headaches - I rarely have had headaches in my life”*
**Value For Money**2%
*“my new pharmacy did not have great selections/prices for OTC items”*
### **Top return reasons **
**Dosage**18%
**Value For Money**14%
**Flavor**11%
**Vitamin**11%
**Quality-Overall**7%
**Taste-Overall**7%
**Adhesion/Stickiness**7%
**Functionality-Overall**7%
**Ingredients-Overall**4%
**Strength**4%
## **Common questions**
- **Is organic vitamin d profitable to sell on Amazon United States?**
- The niche generates $479K/yr across 14 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the organic vitamin d niche?**
- 5 brands and 581 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in organic vitamin d?**
- Top complaints mined from reviews: Taste-Overall, Vitamin, Dosage. The return rate is 0.0%.
- **When does demand for organic vitamin d peak?**
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the organic vitamin d niche?**
- Listings span $10.02–$25.60; the average listing price is $17.12 (sweet spot $15–$100). The average incumbent carries 59,215 reviews — the moat a new listing must climb.
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