---
title: "Organic Protein Powder Unflavored — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/organic-protein-powder-unflavored"
last_updated: "2026-08-11T01:56:54.077Z"
locale: en
meta:
description: "Niche score 42/100 · $70K/yr market · 81K searches/yr · $30.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $70K/yr market · 81K searches/yr · $30.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Organic Protein Powder Unflavored — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **organic protein powder unflavored**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 50Conversion 36Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 17Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.54**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$22.91–$44.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+19.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$70K**
$70K/yr · 81K searches
**Review moat**
**Bad****18,072.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, organic protein powder unflavored is a $70K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic protein powder unflavored market data**
- **Units sold / yr**
- **4K–5K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$122K–$153K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**575**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Orgain88% - Garden of Life8% - NAKED4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 17 weeks — +19.7% search growth over the last 90 days.
3K2KSpike '26Mar '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/organic-protein-powder-unflavored/trend)
## **Top organic protein powder unflavored search terms**
- **organic protein powder unflavored**10K/yr+13.3%3.2% conv. - **orgain unflavored protein powder**8K/yr+11.2%10.7% conv. - **organic unflavored protein powder**7K/yr+8.1%1.7% conv. - **orgain organic protein powder unflavored**6K/yr+28.8%13.6% conv. - **unflavored organic protein powder**5K/yr+18.0%1.7% conv. - **plant based unflavored protein powder**5K/yr+14.3%1.2% conv. - **organic vegan protein powder unflavored**4K/yr+27.3%0.5% conv. - **flavorless protein powder plant based**4K/yr+37.8%1.0% conv. - **organic protein powder no flavor**4K/yr+36.7%1.0% conv. - **unsweetened organic protein powder**4K/yr+34.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/organic-protein-powder-unflavored/search-terms)
## **Top organic protein powder unflavored products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$14K40%$28K60%$42K80%$56K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb**Orgain**$25.78**4.3★7,715 rev](https://www.amazon.com/dp/B01FNVHGHK) [2**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings**Garden of Life**$32.37**4.1★7,135 rev](https://www.amazon.com/dp/B0031JK96C) [3**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**4.5★61,842 rev](https://www.amazon.com/dp/B00J074W7Q) [4**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★10,286 rev](https://www.amazon.com/dp/B00XIKPUK4) [5**Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)**Orgain**$22.91**4.2★3,383 rev](https://www.amazon.com/dp/B088T9Q6L9)
### **Newest**
by launch date
[**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [**Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)**Orgain**$22.91**3,383 rev6y ago](https://www.amazon.com/dp/B088T9Q6L9) [**Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb**Orgain**$25.78**7,715 rev10y ago](https://www.amazon.com/dp/B01FNVHGHK) [**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**61,842 rev12y ago](https://www.amazon.com/dp/B00J074W7Q) [**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings**Garden of Life**$32.37**7,135 rev16y ago](https://www.amazon.com/dp/B0031JK96C)
### **Trending**
90-day click momentum
[**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★**▲ 32%**](https://www.amazon.com/dp/B00XIKPUK4) [**Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)**Orgain**$22.91**4.2★**▲ 19%**](https://www.amazon.com/dp/B088T9Q6L9) [**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**4.5★**— 4%**](https://www.amazon.com/dp/B00J074W7Q) [**Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb**Orgain**$25.78**4.3★**— 0%**](https://www.amazon.com/dp/B01FNVHGHK) [**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings**Garden of Life**$32.37**4.1★**▼ 16%**](https://www.amazon.com/dp/B0031JK96C)
## **What buyers say about organic protein powder unflavored**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**19%
*“Excellent protein supplement”*
**Taste-Overall**18%
*“No odd taste”*
**Flavor**9%
*“Good flavor”*
**Quality-Overall**8%
*“Good quality, simple ingredients”*
**Vegan/Organic**6%
*“Organic Natural Flavors”*
**Ingredients-Overall**3%
*“Love the ingredients”*
**Solubility**3%
*“It mixes well”*
**Blend/Ratio**3%
*“Blends smooth & creamy”*
**Value For Money**3%
*“Best price”*
**Sweetness**2%
*“Very sweet”*
### **What buyers complain about **
**Taste-Overall**26%
*“Gross taste”*
**Flavor**8%
*“Horrific flavor”*
**Nutritional Content**6%
*“doesnt even have lots of protein”*
**Solubility**6%
*“Doesn't dissolve well”*
**Sweetness**4%
*“TOO SWEET”*
**Texture/Consistency-Overall**4%
*“Texture is grainy”*
**Value For Money**4%
*“So expensive”*
**Artificial Sweeteners**2%
*“Very chalky and artificial sweetener tasting”*
**Dilute/Watery**2%
*“doesnt mix in water at all”*
**Ingredients-Overall**2%
*“Changed ingredients”*
## **Common questions**
- **Is organic protein powder unflavored profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 5 tracked products. 90-day search growth is +19.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the organic protein powder unflavored niche?**
- 3 brands and 575 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in organic protein powder unflavored?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **What does it cost to enter the organic protein powder unflavored niche?**
- Listings span $22.91–$44.40; the average listing price is $30.54 (sweet spot $15–$100). The average incumbent carries 18,072 reviews — the moat a new listing must climb.
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