---
title: "Organic Frankincense Essential Oil — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/organic-frankincense-essential-oil"
last_updated: "2026-08-12T06:10:55.557Z"
locale: en
meta:
description: "Amazon product research for organic frankincense essential oil: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for organic frankincense essential oil: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Organic Frankincense Essential Oil — Amazon US Product Research"
---
# **Organic Frankincense Essential Oil**
**Worth a look**
Shows low returns (0.8%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Market size 42Growth 19Conversion 78Competition 46Returns 96Price range 70Avg price 74Brand share 65Review moat 25Quality gap 40
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.87**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.91–$28.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$219K**
$219K/yr · 187K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,799.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is organic frankincense essential oil profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, organic frankincense essential oil is a $219K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic frankincense essential oil market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$223K–$297K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **163 days**
## **Competition: brands, sellers & click share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**26%**
- Carno Calm18% - Majestic Pure15% - Cliganic13% - Handcraft Blends10% - Nexon Botanics10% - US Organic8%
## **organic frankincense essential oil demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
8K6KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/organic-frankincense-essential-oil/trend)
## **Top organic frankincense essential oil search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **organic frankincense essential oil**44K/yr-5.3%8.8% conv. - **frankincense essential oil organic**39K/yr-13.1%7.9% conv. - **organic frankincense oil**29K/yr-20.0%7.1% conv. - **frankincense oil organic**18K/yr-18.7%5.6% conv. - **organic frankincense**10K/yr-18.6%4.5% conv. - **aceite de frankincense organico**8K/yr-17.6%2.8% conv. - **organic frankincense oil for skin**7K/yr+27.3%7.2% conv. - **aceite frankincense organico**10K/yr-10.3%2.0% conv. - **frankincense oil organic cold pressed**5K/yr+61.2%5.2% conv. - **frankincense organic**5K/yr-10.9%4.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/organic-frankincense-essential-oil/search-terms)
## **Top organic frankincense essential oil products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$22K15%$33K20%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz**Carno Calm**$9.77**4.5★4,023 rev](https://www.amazon.com/dp/B0DDH42LZG) [2**Cliganic Organic Frankincense Essential Oil - Boswellia Serrata 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified**Cliganic**$8.91**4.5★9,298 rev](https://www.amazon.com/dp/B07DVPP57X) [3**Organic Frankincense Essential Oil 30 ml - Pure Natural Oils for Aromatherapy Diffusers DIY Candle and Soap Making Scent - Nexon Botanics**Nexon Botanics**$14.45**4.6★26,407 rev](https://www.amazon.com/dp/B071R6HHYB) [4**Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$10.19**4.6★16,331 rev](https://www.amazon.com/dp/B076PMWTNM) [5**US Organic 100% Pure Frankincense Essential Oil USDA Certified Organic Steam Distilled Boswellia serrata Sourced from India Topically or in Diffuser Perfect for Aging Skin All skin type (10 ml)**US Organic**$13.48**4.5★2,102 rev](https://www.amazon.com/dp/B014Q6EC7K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Frankincense Essential Oil USDA Certified Premium Steam-Distilled & Undiluted Boswellia Resin 100% Pure Frankincense Oil for Skin Aromatherapy Diffuser & More (Amber Glass Bottle 4OZ)**Wrath & Remedy**$28.95**124 rev3mo ago](https://www.amazon.com/dp/B0GT2BSSQH) [**VITAL AFFAIR Organic Castor & Frankincense Oil Blend - 100% Pure and Natural Cold Pressed Unrefined Glass Bottle Castor and Frankincense Oil For Face & Hair Growth - 8oz**VITAL AFFAIR**$18.28**3,969 rev1y ago](https://www.amazon.com/dp/B0DWNSHR83) [**Handcraft Blends Organic Frankincense Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy**Handcraft Blends**$11.42**152 rev1y ago](https://www.amazon.com/dp/B0DWXTGF5B) [**Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types**Vitality**$18.76**2,361 rev1y ago](https://www.amazon.com/dp/B0DPK2B9RV) [**Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz**Carno Calm**$9.77**4,023 rev1y ago](https://www.amazon.com/dp/B0DDH42LZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Frankincense Essential Oil USDA Certified Premium Steam-Distilled & Undiluted Boswellia Resin 100% Pure Frankincense Oil for Skin Aromatherapy Diffuser & More (Amber Glass Bottle 4OZ)**Wrath & Remedy**$28.95**4.4★**▲ 378%**](https://www.amazon.com/dp/B0GT2BSSQH) [**Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types**Vitality**$18.76**4.4★**▲ 224%**](https://www.amazon.com/dp/B0DPK2B9RV) [**Siva Frankincense Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends - with Dropper**SIVA ORGANICS**$11.03**4.5★**▲ 156%**](https://www.amazon.com/dp/B09VDG7S34) [**Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz**Carno Calm**$9.77**4.5★**▲ 74%**](https://www.amazon.com/dp/B0DDH42LZG) [**Cliganic Organic Frankincense Essential Oil - Boswellia Serrata 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified**Cliganic**$8.91**4.5★**▲ 27%**](https://www.amazon.com/dp/B07DVPP57X)
**~~View all trending →~~**
## **What reviews say buyers love and hate about organic frankincense essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“Good smell”*
**Quality-Overall**27%
*“Excellent Product”*
**Value For Money**7%
*“Good price”*
**Efficiency**5%
*“Effective”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Soft Feel**2%
*“Smooths the skin well”*
**Vegan/Organic**2%
*“Pure and natural”*
**Moist/Dry**2%
*“This is a good deep moisturizer”*
**Ease Of Use**2%
*“It was easy to use”*
**Oily/Greasy**2%
*“Very pure oil”*
### **What buyers complain about **
**Smell**50%
*“Strong odor”*
**Functionality-Overall**6%
*“Did not help”*
**Value For Money**4%
*“Waste of money”*
**Leak-Proof**4%
*“Leaking upon arrival”*
**Advertised Vs Actual Product**3%
*“Deceiving”*
**Size-Overall**2%
*“Dropper doesn't fit”*
**Quality-Overall**2%
*“Terrible product”*
**Oily/Greasy**2%
*“I was afraid it was going to be greasy”*
**Dilute/Watery**2%
*“Diluted”*
**Strength**1%
*“Its not to strong”*
### **Top return reasons **
**Smell**56%
**Advertised Vs Actual Product**11%
**Leak-Proof**6%
**Functionality-Overall**5%
**Size-Overall**4%
**Oily/Greasy**2%
**Quality-Overall**2%
**Value For Money**2%
**Dilute/Watery**1%
**Defective Material/Parts**1%
## **Common organic frankincense essential oil questions**
- **Is organic frankincense essential oil profitable to sell on Amazon United States?**
- The niche generates $219K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the organic frankincense essential oil niche?**
- 18 brands and 31 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in organic frankincense essential oil?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.8%.
- **When does demand for organic frankincense essential oil peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the organic frankincense essential oil niche?**
- Listings span $8.91–$28.95; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 4,799 reviews — the moat a new listing must climb.
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