---
title: "Organic Flushable Wipes — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/organic-flushable-wipes"
last_updated: "2026-08-12T04:07:38.237Z"
locale: en
meta:
description: "Niche score 58/100 · $2.3M/yr market · 915K searches/yr · $19.23 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $2.3M/yr market · 915K searches/yr · $19.23 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Organic Flushable Wipes — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **organic flushable wipes**
**Launch it**
A $2.3M/yr market growing +4.2% this quarter with returns at 0.1% — clears our launch bar.
Market size 95Growth 30Conversion 96Competition 61Returns 99Price range 68Avg price 86Brand share 0Review moat 24Quality gap 17
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 915K searches
**Avg price**
**Great****$19.23**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.57–$37.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,976.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, organic flushable wipes is a $2.3M/yr Amazon United States market (915K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic flushable wipes market data**
- **Units sold / yr**
- **125K–150K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.4M–$2.9M**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#275**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 93%
**Open market**
**0%**
- goodwipes85% - The Honest Company14% - Amazon Basics1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — +4.2% search growth over the last 90 days.
30K20KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/organic-flushable-wipes/trend)
## **Top organic flushable wipes search terms**
- **good wipes**521K/yr-3.5%12.1% conv. - **goodwipes**120K/yr+16.7%9.6% conv. - **good wipes flushable wipes**107K/yr+0.6%11.7% conv. - **honest flushable wipes**41K/yr+49.9%20.9% conv. - **goodwipes flushable wipes**46K/yr+4.6%12.0% conv. - **honest wipes flushable**12K/yr+48.1%18.9% conv. - **honest flushable wipes for adults**10K/yr+65.5%14.6% conv. - **organic flushable wipes**12K/yr+12.4%4.4% conv. - **goodwipes flushable**4K/yr+163.5%11.2% conv. - **non toxic flushable wipes**5K/yr+18.8%5.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/organic-flushable-wipes/search-terms)
## **Top organic flushable wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$92K8%$184K12%$275K16%$367K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**goodwipes Flushable Wipes for Adults - Shea-Coco Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)**goodwipes**$25.41**4.8★5,088 rev](https://www.amazon.com/dp/B0DSR11KKG) [2**goodwipes Flushable Wipes for Adults - Rosewater Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)**goodwipes**$25.38**4.8★5,088 rev](https://www.amazon.com/dp/B0DSQQ2R62) [3**The Honest Company Hypoallergenic Flushable Wipes for Sensitive Skin Tropical Leaves 126 Count**The Honest Company**$11.11**4.6★7,141 rev](https://www.amazon.com/dp/B0D328ZWJW) [4**goodwipes Flushable Butt Wipes - Extra Large Adult Wet Wipes For Women & Men - Bathroom Essentials - Sewer & Septic Safe - Variety Pack 200 Count (4 Packs)**goodwipes**$24.06**4.8★3,793 rev](https://www.amazon.com/dp/B0DSQYPDZD) [5**goodwipes Flushable Butt Wipes Made with Vitamin E & Aloe Soft & Gentle Wet Wipe Dispenser for Home Use Septic & Sewer Safe Largest Adult Toilet Wipes Rosewater 60 Count**goodwipes**$9.43**4.8★7,444 rev](https://www.amazon.com/dp/B08CVSLHHC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**goodwipes Flushable Wipes for Adults - Unscented Wet Wipes for Women & Men XL Septic Safe Toilet & Bathroom Essentials Extra Large - Fragrance-Free 318 Count (6 Packs and 1 Travel Pack)**goodwipes**$24.70**17 rev8mo ago](https://www.amazon.com/dp/B0FXJ5MZ4F) [**goodwipes Flushable Wipes Bulk Pack Shea-Coco Adult Wet Wipes for Women & Men Sewer & Septic Safe Toilet & Bathroom Essentials Extra Large 418 Count (8 Packs and 1 Travel Pack)**goodwipes**$34.28**5,088 rev1y ago](https://www.amazon.com/dp/B0DSQYKSVT) [**goodwipes Flushable Wipes Bulk Pack Rosewater Adult Wet Wipes for Women & Men Sewer & Septic Safe Toilet & Bathroom Essentials Extra Large 418 Count (8 Packs and 1 Travel Pack)**goodwipes**$34.14**5,088 rev1y ago](https://www.amazon.com/dp/B0DSQX1FT1) [**goodwipes Flushable Wipes for Adults - Shea-Coco Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)**goodwipes**$25.41**5,088 rev1y ago](https://www.amazon.com/dp/B0DSR11KKG) [**goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)**goodwipes**$15.64**5,088 rev1y ago](https://www.amazon.com/dp/B0DSQWQCHM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**goodwipes Flushable Wipes for Adults - Unscented Wet Wipes for Women & Men XL Septic Safe Toilet & Bathroom Essentials Extra Large - Fragrance-Free 318 Count (6 Packs and 1 Travel Pack)**goodwipes**$24.70**4.9★**▲ 227%**](https://www.amazon.com/dp/B0FXJ5MZ4F) [**goodwipes Flushable Butt Wipes Made w/Soothing Botanicals & Aloe Soft & Gentle Wet Wipe Dispenser for Home Use Septic & Sewer Safe Largest Adult Toilet Wipes Rosewater 300 count (6 packs)**goodwipes**$37.51**4.1★**▲ 210%**](https://www.amazon.com/dp/B0CGVQP5DM) [**goodwipes Flushable Wipes for Adults - Lavender Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)**goodwipes**$25.45**4.8★**▲ 180%**](https://www.amazon.com/dp/B0DSR1FV5H) [**goodwipes Flushable Wipes for Women - Lavender Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)**goodwipes**$9.63**4.8★**▲ 101%**](https://www.amazon.com/dp/B0DSQXPB5X) [**goodwipes Flushable Butt Wipes - Extra Large Adult Wet Wipes For Women & Men - Bathroom Essentials - Sewer & Septic Safe - Variety Pack 200 Count (4 Packs)**goodwipes**$24.06**4.8★**▲ 79%**](https://www.amazon.com/dp/B0DSQYPDZD)
**~~View all trending →~~**
## **What buyers say about organic flushable wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**22%
*“are effective at cleaning”*
**Smell**18%
*“clean scent”*
**Quality-Overall**12%
*“Best quality”*
**Cleansing**8%
*“Cleans skin”*
**Soft Feel**5%
*“Soft and nice”*
**Value For Money**5%
*“They are affordable”*
**Size-Overall**4%
*“Nice and big”*
**Ease Of Use**3%
*“Easy removal”*
**Advertised Vs Actual Product**2%
*“As described”*
**Durability**2%
*“Hold up well”*
### **What buyers complain about **
**Size-Overall**10%
*“Smaller than expected”*
**Ease Of Cleaning**7%
*“I do not feel clean”*
**Moist/Dry**7%
*“Barely moist”*
**Thickness**7%
*“Not as thick as Id like”*
**Value For Money**7%
*“Expensive”*
**Smell**6%
*“Weird smell”*
**Quality-Overall**4%
*“Bad quality”*
**Durability**4%
*“Fell apart”*
**Ease Of Use**3%
*“difficult to remove easily”*
**Allergies**3%
*“irritated my skin”*
### **Top return reasons **
**Smell**23%
**Size-Overall**21%
**Advertised Vs Actual Product**16%
**Value For Money**11%
**Moist/Dry**4%
**Ease Of Cleaning**3%
**Functionality-Overall**2%
**Quality-Overall**2%
**Ingredients-Overall**2%
**Ease Of Use**2%
## **Common questions**
- **Is organic flushable wipes profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Launch it (58/100).
- **How competitive is the organic flushable wipes niche?**
- 3 brands and 53 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in organic flushable wipes?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Moist/Dry. The return rate is 0.1%.
- **What does it cost to enter the organic flushable wipes niche?**
- Listings span $4.57–$37.51; the average listing price is $19.23 (sweet spot $15–$100). The average incumbent carries 5,977 reviews — the moat a new listing must climb.
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