---
title: "Organic Evening Primrose Oil — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/organic-evening-primrose-oil"
last_updated: "2026-08-12T06:09:56.980Z"
locale: en
meta:
description: "Amazon product research for organic evening primrose oil: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for organic evening primrose oil: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Organic Evening Primrose Oil — Amazon US Product Research"
---
# **Organic Evening Primrose Oil**
**Worth a look**
Shows low returns (0.7%), but a small market ($46K/yr) keeps it on the watch list.
Market size 12Growth 87Conversion 89Competition 18Returns 96Price range 78Avg price 72Brand share 42Review moat 23Quality gap 47
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+90.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$7.89–$41.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.62**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,068.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$46K**
$46K/yr · 30K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is organic evening primrose oil profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, organic evening primrose oil is a $46K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **organic evening primrose oil market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$44K–$58K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#2,520**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **67%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **157 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **—flat
**Sellers**
**20**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**16%**
- Cliganic22% - PURA D'OR21% - LILIVITE ORGANICS15% - Gya Labs11% - SVA ORGANICS11% - Plant Guru4% - Open — no brand owns it (7 brands, 16%)
## **organic evening primrose oil demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +90.2% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/organic-evening-primrose-oil/trend)
## **Top organic evening primrose oil search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **evening primrose oil for skin**14K/yr+104.9%10.0% conv. - **primrose oil for skin**9K/yr+106.1%9.9% conv. - **evening primrose oil liquid**5K/yr+99.0%5.9% conv. - **primrose oil liquid**2K/yr-32.4%6.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/organic-evening-primrose-oil/search-terms)
## **Top organic evening primrose oil products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cliganic Organic Evening Primrose Oil 100% Pure (1oz) - For Hair & Face | Natural Cold Pressed Unrefined (Packaging May Vary)**Cliganic**$9.89**4.7★346 rev](https://www.amazon.com/dp/B0C4JMB5MX) [2**PURA DOR Organic Evening Primrose Oil 100% Pure Cold Pressed w/Essential Fatty Acids & Antioxidant Rich - Moisturizes Rejuvenates Renews & Restores - Skin Hair & Face 4 Oz Ayurvedic Skin Care**PURA D'OR**$14.02**4.5★853 rev](https://www.amazon.com/dp/B0892PK526) [3**Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle**LILIVITE ORGANICS**$12.45**4.3★33 rev](https://www.amazon.com/dp/B0GCV2LF99) [4**Gya Labs USDA Organic Evening Primrose Oil - 3.4 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage**Gya Labs**$13.17**4.6★6,961 rev](https://www.amazon.com/dp/B09B6R6BQG) [5**SVA Evening Primrose Oil Organic - 4 Fl Oz 100% Natural Cold Pressed Organic Evening Primrose Oil - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper**SVA ORGANICS**$19.06**4.6★1,307 rev](https://www.amazon.com/dp/B07FSZ921M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle**LILIVITE ORGANICS**$12.45**33 rev6mo ago](https://www.amazon.com/dp/B0GCV2LF99) [**My Ace Evening Primrose Carrier Oil 4Fl Oz - 100% Pure & Natural - Premium Grade Cold Pressed Unrefined for Skin Face Care Hair Growth Scalp Treatment Body Massage Stretch Marks Aromatherapy**MY ACE**$8.23**6 rev11mo ago](https://www.amazon.com/dp/B0FC6MW8CT) [**Plant Guru Evening Primrose Oil 8 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body and Hair Growth Moisturizer. Great For DYI Soap Making Creams and Lip balms.**Plant Guru**$15.10**8 rev1y ago](https://www.amazon.com/dp/B0F1NY8DHJ) [**White Naturals Evening Primrose Carrier Oil 100% Pure & Cold-Pressed Lightweight & Nourishing Oil for Skin Care Hair Care & DIY Beauty 4oz**White Naturals**$10.13**383 rev1y ago](https://www.amazon.com/dp/B0CSM5TW9F) [**USDA Organic Evening Primrose Oil - 100% Pure & Natural for Skin & Face - Liquid Carrier for Essential Oils Mixing - Perfect Oil Control Face Moisturizer**The Organic Forest – VEGAN . PURE . NATURAL**$7.89**2,246 rev2y ago](https://www.amazon.com/dp/B0D3HV2D6B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**My Ace Evening Primrose Carrier Oil 4Fl Oz - 100% Pure & Natural - Premium Grade Cold Pressed Unrefined for Skin Face Care Hair Growth Scalp Treatment Body Massage Stretch Marks Aromatherapy**MY ACE**$8.23**3.7★**▲ 155%**](https://www.amazon.com/dp/B0FC6MW8CT) [**PURA DOR ORGANIC Rosehip Seed Oil 100% Pure Cold Pressed USDA Certified For Hair Skin Scalp Anti Aging Face & Body - Hexane Free Glass Bottle - 4 Oz - Hair Regrowth Tonic**PURA D'OR**$13.85**4.4★**▲ 104%**](https://www.amazon.com/dp/B00KI3Z2UW) [**Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle**LILIVITE ORGANICS**$12.45**4.3★**▲ 71%**](https://www.amazon.com/dp/B0GCV2LF99) [**Botanical Beauty Organic EVENING PRIMROSE OIL 100% Pure Natural Undiluted Unrefined Virgin Cold Pressed Carrier Oil. 0.5 Fl.oz.- 15 ml for face skin hair nails**Botanical Beauty**$10.03**4.3★**▲ 58%**](https://www.amazon.com/dp/B00CL3XE5M) [**Ancient Greek Remedy Body Oil - Organic After Shower Face Oil & Body Moisturizer for Dry Skin - Almond Jojoba Olive Lavender Vitamin E Oils - Natural Clean Facial Skincare for Women & Men 4 oz**Ancient Greek Remedy**$14.84**4.6★**▲ 39%**](https://www.amazon.com/dp/B01B12KCGC)
**~~View all trending →~~**
## **What reviews say buyers love and hate about organic evening primrose oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Great scent”*
**Quality-Overall**14%
*“The oil appears to be of good quality”*
**Moist/Dry**11%
*“Good moisturizer”*
**Suitability Oily Skin**7%
*“not super oily”*
**Oily/Greasy**6%
*“This oil is amazing, not greasy, and I love the smell too”*
**Absorbency**6%
*“Absorbs well”*
**Soft Feel**5%
*“Leaves skin soft”*
**Suitability Combination Skin**4%
*“Does Wonders for my SKIN”*
**Suitability Dry Skin**4%
*“This product is excellent for dry skin”*
**Value For Money**4%
*“Great price”*
### **What buyers complain about **
**Smell**29%
*“Smell is awful”*
**Allergies**4%
*“Was allergic”*
**Moist/Dry**4%
*“Doesnt dry well”*
**Suitability Dry Skin**4%
*“Left my skin extremely dry”*
**Color**3%
*“not even the proper color”*
**Quality-Overall**3%
*“Not up to standards based on the high rating”*
**Oily/Greasy**2%
*“It feels oily at first”*
**Durability**2%
*“easy to break in a bathroom”*
**Leak-Proof**2%
*“Leaked”*
**Size-Overall**2%
*“Eyedropper does not fit”*
### **Top return reasons **
**Smell**40%
**Oily/Greasy**10%
**Leak-Proof**10%
**Advertised Vs Actual Product**10%
**Size-Overall**4%
**Functionality-Overall**4%
**Moist/Dry**3%
**Value For Money**2%
**Motor Power**2%
**Absorbency**2%
## **Common organic evening primrose oil questions**
- **Is organic evening primrose oil profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +90.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the organic evening primrose oil niche?**
- 13 brands and 20 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in organic evening primrose oil?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.7%.
- **When does demand for organic evening primrose oil peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the organic evening primrose oil niche?**
- Listings span $7.89–$41.98; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 7,068 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)